Zestard Technologies

Digital PR Study: 6 Things We Learned from Analyzing 400 Digital PR Articles

Boni Satani — Tue, 31 Oct 2023 12:31:11 +0000

We analyzed 400 digital PR articles to answer the following questions:

What should you expect from a digital PR article in terms of backlinks, organic traffic, and social media coverage?

Do successful PR articles have any common characteristics?

So, without further ado, let’s look at the results.

A Summary of Our Key Findings

32% of the digital PR articles analyzed received 50 or more unique backlinks.
Over 79% of the links earned were do-follow links.
On average, a digital PR article brings in 70 organic visitors per month.
A digital PR article has an average word count of about 1398.
A PR article receives 754 social media interactions on average, with Facebook accounting for most.
Over 67% of the digital PR articles earned links from low to medium-authority sites, i.e., sites with Ahrefs DR <60.

In this article, we’ll cover:

What is Digital PR?
How Many Unique Backlinks Can you Earn From a Digital PR Article?
What was the No Follow and Do Follow Backlinks Ratio?
How Much Organic Traffic Can You Expect?
What is the Average Word Count of a Digital PR Article?
Social Media Engagement
What was the Quality/Authority of the Backlinks?
Methodology

What is Digital PR?

Digital PR is a field of public relations that focuses on promoting companies and organizations through the use of digital channels. It’s a multi-faceted discipline that encompasses everything from influencer outreach to content marketing, SEO, and social media.

There are many benefits to using digital PR, including the ability to:

Reach large audiences quickly and easily
Build trust and credibility
Increase brand awareness
Promote products and services
Earn mentions and links from authority websites

At its core, digital PR is all about using creative strategies to get your brand in front of your target audience.

Unlike traditional PR, which can be quite costly and time-consuming, digital PR is relatively affordable and easy to measure. Leverage these benefits for your brand with our expert Digital PR services.

Without any further delay, let’s jump on to our first statistic:

How Many Unique Backlinks Can you Earn From a Digital PR Article?

Out of the 400 articles we analyzed, 32% of the Digital PR Articles received 50+ Unique Backlinks.

Further, we learned that

10% of the articles had zero backlinks.
42% of the articles had unique backlinks between 1 to 25.
The remaining 48% of the articles were seen to have around 25+ unique backlinks.

Backlinks play a vital role in determining the success of a digital PR campaign. The main motive behind this study was to estimate the average number of backlinks a digital PR article tends to attract organically.

What was the No-Follow and Do-Follow Backlinks Ratio?

To find out if Digital PR helps in getting the dofollow backlinks, we studied their nofollow-to-dofollow ratio.

We learned that 79% of the links earned through a digital PR article are do-follow. This means out of all the backlinks you receive, only 21% of the links would be no-follow.

How Much Organic Traffic Can You Expect?

We found that, on average, a Digital PR article can drive around 70 visitors per month.

This is a shockingly low number, considering the effort that goes into creating a PR article.

Here’s a further breakdown:

53% of the digital PR articles received zero organic traffic
43% of the digital PR articles received organic traffic between 1 to 500 per month
4% of the digital PR articles received 500+ organic traffic per month

One of the reasons PR articles do not bring organic traffic despite having authority backlinks is the choice of targeted topics/keywords. Most of the topics are trending/seasonal, and they do not have a good search volume.

Want to boost your website’s traffic and visibility?

Give Zestard a try to improve your brand’s online presence and fulfil all your digital marketing needs.

What is the Average Word Count of a Digital PR Article?

1398!

Someone who is new to digital PR might assume that they are supposed to be lengthy and a lot more informative than normal articles. But that’s not the truth.

In this study, while examining the total word count of all articles, we found the average word count to be around 1398 words.

Note: When calculating the average word count, we only considered 365 URLs. The other 35 URLs had no content (i.e., infographics, interactive content, forms, etc.) and were therefore excluded.

Looking at the word count stretch for different articles, we learned that 42% had a word count between 1-1000.

We ran 400 digital PR articles through BuzzSumo to determine how much engagement the articles received on various social media platforms.

Nearly 59% of the articles had zero to low engagement on social media (<50). And only 8% of the digital PR articles received engagement above 1000.

Further analysis showed that Facebook covers nearly 80% of the total social media engagement received.

What was the Quality/Authority of the Backlinks?

We analyzed the backlinks of all the PR articles and learned that 67% of the links that the articles received were medium or low authority backlinks (i.e., DR <60), whereas 33% of the links were high authority backlinks (i.e., DR >60).

The quality of the backlinks depends on several factors, but to keep it simple, we have considered the domain rating (DR) metric of the Ahrefs tool.

Methodology

We collected 400 digital PR articles from different sources like Google and Twitter handles that frequently feature digital PR articles (DigitalPRExamples and DigitalPRInspiration).

A full list of the articles we’ve analyzed can be seen here. The majority of the digital PR articles we have chosen are from unique domains.

Social media engagements were collected using BuzzSumo.

Word count data was collected from Screaming Frog. We also manually checked and rectified the data, as we found some of them to be inaccurate.

The rest of the data was collected from Ahrefs and manually by our team

Do you need help with Link Building?

Contact us today! We offer a variety of link building services that can help improve your website’s ranking on search engines.

Manual Link Building: Meaning, Strategies, and Tips

Boni Satani — Wed, 11 Oct 2023 23:33:00 +0000

In the realm of search engine optimization (SEO), link building plays a vital role in boosting website visibility and organic rankings. While there are various techniques to acquire backlinks, manual link building remains a popular and effective method.

In this article, we will explore the meaning of manual link building, delve into strategies for successful implementation, and provide useful tips to maximize their impact.

In this article, we’ll cover:

What is Manual Link Building?
Why Is Link Building Important?
Difference Between Automated and Manual Link Building
Why is Manual Link Building Better than Automated
Manual Link Building Strategies
How Can A Business Choose The Right Manual Link Building Service Provider?
Tips for Maximizing the Effectiveness of Manual Link Building Services
Key Takeaways
Frequently Asked Questions

What is Manual Link Building?

Manual link building refers to the practice of acquiring backlinks to a website through deliberate and personalized efforts.

Unlike automated or spammy techniques, manual link building involves human intervention and strategic outreach to relevant website owners, bloggers, and influencers. The process typically includes identifying potential link prospects, establishing relationships through direct communication, and convincing them to link to your website.

It focuses on acquiring high-quality, relevant, and authoritative backlinks that help improve search engine ranking, increase organic traffic, enhance website authority, and boost brand visibility. It requires research, relationship building, and content creation to establish valuable connections within the online community.

Zestard specializes in outreach-based manual link building services such as Guest Posting, HARO, and more.

Check out some of our Successful Link Building Case Studies:

Get in touch with us if you are looking for manual link building services.

Why Is Link Building Important?

Search engines consider backlinks crucial in determining the credibility, authority, and relevance of a website. By acquiring high-quality backlinks from authoritative and relevant sources through manual link building efforts, you signal to search engines that your website is valuable and trustworthy.

These backlinks act as votes of confidence, indicating to search engines that other websites vouch for the quality and relevance of your content. As a result, search engines are more likely to rank your website higher in search results, leading to increased visibility and organic traffic.

Difference Between Automated and Manual Link Building

There are two approaches to building links – Automates Link Building and Manual Link Building.

Automated link building involves using software or tools to create backlinks, often without human intervention. These tools can generate links quickly, but they usually lack quality and relevance.

Automated methods risk violating search engine guidelines, leading to penalties that can harm your website’s ranking. Moreover, automated links may come from spammy or irrelevant sources, damaging your site’s credibility and reputation.

On the other hand, manual link building requires human effort, involving careful selection of reputed websites for the placement of links. This activity emphasizes quality over quantity, focusing on relevant, authoritative, and high-traffic websites.

Manual link building demands creativity, personalized communication, and strategic planning, resulting in high-quality links that the search engines value.

Why is Manual Link Building Better than Automated

Manual link building is better than automated methods for many reasons such as quality control, personalization, relevance, long-term sustainability, and avoiding Google penalties.

Automated link building techniques may provide short-term gains, but they often result in penalties from search engines due to the low-quality links they generate.

Manual link building fosters long-term, sustainable SEO growth as it aligns with the search engine guidelines and focuses on building genuine relationships within the online community.

Google Penalty

A Google Penalty refers to a punitive action taken by Google’s search engine against a website for violating its guidelines and algorithmic standards. It can result in a significant drop in a site’s search engine rankings or even removal from search results. Penalties are often triggered by practices such as keyword stuffing, duplicate content, or the improper use of backlinks.

Google values natural, organic backlinks that are earned through merit and relevance. Google’s algorithms have become increasingly sophisticated at identifying artificial or spammy backlink patterns created by automated link-building tools. These automated techniques often result in low-quality, irrelevant, or manipulative links that can trigger Google penalties.

While manual methods require more time and effort, they deliver lasting benefits in terms of search engine rankings and organic traffic.

Manual Link Building Strategies

When implementing manual link building, there are several effective strategies to consider.

Digital PR

Digital PR involves leveraging online media outlets, influencers, and industry publications to earn backlinks and increase brand exposure. This strategy focuses on building relationships with journalists, bloggers, and influencers, and securing media coverage through newsworthy content like DIY Study, Survey, Product Launches, expert commentary, and much more.

Examples of Digital PR Articles:

HARO Study: Results from Analyzing 2500 Queries (DIY Study)
Digital PR Study: 6 Things We Learned from Analyzing 400 Digital PR Articles
The SEO Services Report (Survey)
Chris Martin Eats 1 Meal Per Day. Here’s Why That’s a Bad Idea (Reactive PR)

HARO

HARO (Help a Reporter Out) is a platform that provides an opportunity to connect with journalists, reporters, and bloggers who are actively seeking expert insights and commentary for their articles.

Register as a source on the HARO platform to start receiving emails with inquiries from journalists and bloggers seeking expert input for their articles. You can choose specific categories or industries that align with your expertise and interests and start pitching queries.

Writing insightful responses to these inquiries not only helps you establish yourself as an authority in your field but also provides an opportunity to earn a backlink.

Through this activity, we have earned links from media outlets like Yahoo, Business Insider, Reader’s Digest, Business.com, Hustle.com, American Express, and many more.

Example of HARO Links Earned by us:

Today, there are various platforms like HARO. Read our guide on HARO Alternatives to discover more such platforms.

Do you need help with Link Building?

Contact us today! We offer a variety of link building services that can help improve your website’s ranking on search engines.

Guest Posting

Guest posting is the practice of writing and publishing content on someone else’s website as a guest author, typically to gain exposure, build backlinks, and establish credibility in a particular industry or niche.

It helps you tap into the existing audience of the target blog or website, driving targeted traffic to your site while acquiring valuable backlinks.

Identify the authoritative websites within your niche that accept guest posts. Conduct thorough research to understand their content guidelines, target audience, and the types of topics they cover. Craft high-quality, unique, and engaging articles that align with their audience’s interests and offer valuable insights.

Examples of Guest Post Links Built by us:

Due.com (this guest post got syndicated on entrepreneur) | [DR: 77, Traffic: 59.8K]
Bloombergtax [DR: 76, Traffic: 90.5K]
CPA Practice Advisor [DR 75, Traffic: 70k]
Hackernoon [DR 87, Traffic 233k]
Natlawreview [DR 85, Traffic 350k]
Ecommerce CEO [DR 75, Traffic 184k]

Skyscraper Technique

The Skyscraper Technique involves creating high-quality, valuable content that outperforms existing content on a particular topic. This could include adding more relevant information, incorporating multimedia elements, or providing unique insights. The goal is to make your content more comprehensive, informative, and valuable than existing pieces.

Once your content is ready, you reach out to websites and influencers that have linked to similar content and present your improved version as a valuable resource.

By offering a superior piece of content, you increase the likelihood of attracting backlinks from those who have previously linked to similar posts or articles. This technique leverages the principle of providing better value, which can lead to more backlinks and increased visibility for your website.

Examples of Skyscraper Links Built by us:

Broken Link Building

Broken link building involves identifying broken or dead links on relevant websites and reaching out to webmasters to notify them of the issue and offer your content as a suitable replacement. When reaching out, it is essential to demonstrate the relevance and value of your content, highlighting how it can fill the gap left by the broken link.

Finding broken links is a lengthy process and not feasible for websites in all niches. This activity requires vigorous hunting for broken links that simultaneously match the content you are going to offer. Hence, broken link building can be done, but is not always recommended.

List Your Site In Trustworthy Citations Sites

Citation sites are online directories or listings that display information about businesses, including their name, address, phone number, and website URL. These sites are considered authoritative and reputable by search engines, making them valuable sources for acquiring backlinks.

Trustworthy citation sites often include directories, industry-specific platforms, and local business listings, allowing you to reach a wider audience and target specific niches.

Start by researching and compiling a list of reputable citation sites that are relevant to your industry or niche. Look for sites with high domain authority, a good reputation, and a strong user base. These sites should provide valuable information to users and have a positive online presence.

Influencer Outreach

Influencer Outreach mainly helps us build relationships with influencers and help us in promoting our content through them. The primary goal of influencer outreach is to tap into the influencer’s reach and influence to amplify brand awareness and drive engagement.

We may not always get a backlink, but getting an influencer to share your content is no less than that. However, on a fortunate occasion, we experienced an additional benefit during our influencer collaboration – we received a backlink from the influencer.

The endorsement from an influencer holds significant weight in the eyes of their followers, contributing to building brand trust and expanding our reach.

How To Choose The Right Manual Link Building Service Provider?

When selecting a manual link building service provider, businesses must consider several key factors to ensure they choose the right one for their needs.

Experience and Expertise: Look for a link building service provider with a proven track record and substantial experience in manual link building. Evaluate their expertise in your industry or niche to ensure they understand the specific challenges and opportunities related to your business.
Quality of Backlinks: Assess the quality of backlinks the service provider can deliver. Ensure they prioritize acquiring high-quality, relevant, and authoritative backlinks that align with your business goals. Quality is more important than quantity when it comes to backlinks.
White Hat Techniques: Confirm that the provider strictly follows ethical and white hat link building techniques. Avoid providers that engage in black hat practices, as they can harm your website’s reputation and incur penalties from search engines.
Customized Strategies: A good link building service provider will tailor their strategies to meet your business’s specific needs and goals. They should be able to understand your target audience, industry, and competitors, and create customized link building campaigns accordingly.
Reputation and Reviews: Research the provider’s reputation in the industry and look for reviews or testimonials from their clients. Check their online presence, website, and social media profiles to get a sense of their credibility and professionalism.
Pricing and ROI: Consider the pricing structure of the service provider and evaluate it in relation to the potential return on investment (ROI) you can expect. While affordability is important, prioritize providers that offer value for your investment and demonstrate a focus on delivering measurable results.

By considering these factors and conducting thorough research, you can choose the right manual link building service provider that aligns with your business objectives and contributes to your SEO success.

Do you need help with Link Building?

Contact us today! We offer a variety of link building services that can help improve your website’s ranking on search engines.

Tips for Maximizing the Effectiveness of Manual Link Building

To maximize the effectiveness of manual link building services, consider the following tips.

Choosing the right keywords and anchor text

Conduct keyword research to identify relevant and high-performing keywords related to your content or target audience. Opt for keywords with a good search volume, low competition, and high relevance to your website or a specific page.

When it comes to anchor text, it’s important to use natural and organic phrases that seamlessly blend into the content. Avoid over-optimized anchor text and aim for a diverse mix of exact match, partial match, branded, and generic anchor text.

Ensure the keywords and anchor text are contextually relevant to the linking page and your website content. You can also vary your anchor text by using variations of keywords, synonyms, or related phrases to maintain a natural link profile.

Targeting high-quality and relevant websites

Identify the websites within your industry or niche that have a strong online presence, high domain authority, and a significant following. Look for websites that regularly publish content related to your industry, as this increases the chances of obtaining relevant backlinks. Analyze the website’s link profile to assess the quality and credibility of its existing backlinks.

Creating valuable and shareable content

Identify the trending topics to figure out what kind of content is currently in demand. Craft high-quality content that offers unique perspectives, actionable tips, or in-depth analysis.

Incorporate visually appealing elements such as images, infographics, or videos to enhance the overall user experience. Additionally, make sure your content is well-structured, easy to read, and optimized for search engines.

Building relationships with website owners and influencers

Show genuine interest in their work, engage with their content on social media, and provide constructive feedback. Building a relationship takes time, so be patient and persistent in your communication efforts.

These relationships can not only result in quality backlinks but also expand your network, enhance your reputation, and increase the visibility and effectiveness of your manual link building services.

Ensuring ethical and natural link building practices

It’s crucial to adhere to search engine guidelines and avoid any manipulative tactics that can lead to penalties or damage your website’s reputation. Avoid engaging in link schemes, purchasing links, or participating in link farms, as these practices can harm your website’s rankings in the long run. Prioritize quality over quantity, seeking relevant and authoritative websites to acquire backlinks from.

By implementing these tips, you can enhance the effectiveness of manual link building services and strengthen your website’s authority, visibility, and organic search rankings.

Key Takeaways

Manual link building plays a crucial role in improving a website’s visibility, authority, and traffic. By employing these strategies and tips, businesses can unlock the potential of manual link building services to boost their website’s rankings, increase organic traffic, and achieve their online marketing goals.

FAQs on Manual Link Building

How does manual link building differ from automated link building?

Manual link building involves the process of acquiring backlinks through personal outreach, relationship building, and content promotion, ensuring relevance and quality. It requires human effort, expertise, and customization.

Automated link building, on the other hand, utilizes software or tools for building links automatically, often with less control over relevance and content quality.

How can a business find high-quality, authoritative websites for manual link building?

To find high-quality, authoritative websites for manual link building, a business can employ several strategies such as conducting thorough research using search engines, exploring industry directories and listings, leveraging professional networks, seeking recommendations from industry influencers, and monitoring competitors’ backlinks. Additionally, using SEO tools like Ahref and SEMRush can provide valuable insights into the authority and relevance of potential link sources.

How can a business measure the success of its manual link building efforts?

A business can measure the success of its manual link building efforts by tracking key metrics such as improvements in keyword rankings and organic traffic.

What are some potential downsides of relying on manual link building services?

Relying on manual link building services can have potential downsides as it is time-consuming, requiring significant effort and resources. Finding relevant and high-quality link opportunities may be challenging. Additionally, there is a risk of low success rates in securing backlinks, and the effectiveness of outreach efforts may vary depending on the expertise and skills of the service provider.

How can a business avoid common mistakes or pitfalls in manual link building?

To avoid common mistakes or pitfalls in manual link building ensure to-

Not fall prey into link schemes (Check the process of the link building service provider as many of them just claim to build link manually, but all they have is a list of websites from where they purchase links)
Choose the right page to build backlinks
Analyze whether you really require backlinks to improve your website rankings.

From Solo to Squad: How our White Label SEO Services Turned a One Person Agency into a 10+ Person Team

Boni Satani — Fri, 22 Sep 2023 07:01:31 +0000

About the Client

The client is based out of the US and is an SEO Consultant with 10+ Years of experience. Initially, the client had a one-person agency wherein he was helping his customers with all types of SEO Services like Technical Audit, On-Page Optimization, Content Marketing, and Link Building activities.

We have been engaged with this client for 3 years and have seen him grow from a one-person agency to a 10-person team!

The client primarily works with enterprise companies like 1Password, Basecamp, Atlassian, Yelp, and ScentBird, among many others.

Issues Faced by the Agency

Since the client is proficient in SEO himself, he always received a lot of inquiries and potential projects. However, due to limited bandwidth – he couldn’t accept them.

Being the only person in the agency, it was difficult for him to perform all the tasks single-handedly. He was in dire need of valuable and trustworthy resources to scale up his business.

When the client got to know about our white-label SEO services, he approached us to understand our process, technical expertise, and commercials.

Upon reviewing our example deliverables for Technical Audit, Keyword Research, Content Briefs, and more, the client was thoroughly impressed by the level of detailing and exceptional quality.

We then discussed the commercials, and the client was happy to start with a small engagement.

Our Approach

During the initial stage, our engagement with the client was according to the Time and Material Model, where the client engaged with us for a fixed number of hours every month.

The client would assign us tasks at the beginning of every week. Our goal was to complete and deliver the given tasks by the end of the week or before the deadline. To manage all those projects under a single roof, we used the platform Asana.

We were assigned all types of SEO work, such as technical audits, audit resolutions, content briefs, content strategy, link building, and many more.

We were able to deliver quality work to our client as we specialize in Technical SEO, On-page Optimization, and Link Building activities. We have separate teams for performing all these SEO activities, and hence, we routed work assigned by the client to the respective teams.

The approach worked positively for the client and helped grow his business. The client gained a significant amount of time back as we took care of his SEO work.

Later on, as our engagement grew, the client requested a dedicated resource, where a person from our team started to work full-time with the client.

With the dedicated resource model, the client was able to get a faster turnaround time since the resource was working specifically for him every day.

Today, the dedicated resource contributes greatly to the client’s team by creating standard operating procedures, training new resources, and delivering SEO activities.

Want to boost your website’s traffic and visibility?

Give Zestard a try to improve your brand’s online presence and fulfil all your digital marketing needs.

Projects Worked On

Here are a few projects we have worked on for our digital agency client.

For a Project in the Healthcare Business

The website was new, and the end client wanted to launch a product. We helped them increase organic traffic from 10K to 25K monthly.

For a Project in the Electric Automobile Business

The website was new, and the client wanted to create brand awareness and increase organic traffic. We provided them with content topic suggestions to rank in the SERPs, which led to their website traffic increasing from 900 to 1,800 per month.

For a Project in the Bereavement Care Business

The client’s website had a lot of crawling and indexing issues. We helped them fix these issues and recommended internal linking & content optimization, increasing their traffic from 8K to 33K per month.

For a Project in the Online Security Business

The website was a well-known and established brand. We helped them with Technical SEO, On-Page Optimization, Creation of New Pages and Blog Content Briefs. The combined efforts increased their traffic from 550K to 750K per month.

Note: To maintain client confidentiality, we have not disclosed the names of the projects we have worked on for our client.

Future

Our partnership with the client and their internal team remains paramount as we assist them in delivering top-notch results. With the SEO space changing at lightning speed, we must regularly revisit our processes to optimize efficiency and maintain a high-quality standard.

Currently, we are dedicated to expanding our expertise in Semantic SEO, Digital PR, and other relevant areas, enabling us to effectively support our clients in achieving their goals.

Summing up

With the dedication and efforts that we have invested, along with the vision and direction of the client, his business has grown from a single-person to a 10-person team.

We believe – It’s not all about the work but the mindset that we have for them – “We consider their clients as our clients and work as a team to achieve business success.”

We can help you grow your business through our white-label SEO services. Contact us NOW!

Other Case Studies

12 Shopify Tips for New Store Owners

Anuj Dalal — Tue, 19 Sep 2023 14:04:15 +0000

In the ever-evolving world of e-commerce, Shopify has carved out a unique niche for itself.

The platform continues to empower countless new store owners, offering them the tools to create and manage their online shops with ease.

However, navigating this vast landscape can be a daunting task, especially for those who are just dipping their toes into it.

That’s why we’ve curated 12 Shopify tips that every new store owner should know in 2023.

Whether you’re looking to optimize your storefront, streamline operations, or boost customer engagement, this article will provide invaluable insights to help you navigate Shopify’s robust features and set your online store up for success.

And remember, if you need help with your Shopify store Design, Development, and Digital Marketing, don’t hesitate to contact us to learn more about our services.

Ready to learn those tips? Let’s dive in!

In this article, we’ll cover:

Use High Quality Product Images and Descriptions
Create Upsell And Cross Sell Opportunities
Provide Enhanced Search Functionality
Integrate Social Media And User-Generated Content
Utilize Email Marketing And Automations
Implement SEO Best Practices
Promote Your Products Using FaceBook Google Ads
Use Live Chat
Offer Free Shipping
Offer Subscription Options
Abandon Cart Setup
Product Review
Key Takeaways
Frequently Asked Questions

1. Use High Quality Product Images and Descriptions

Using high-quality product images and descriptions is one of the most powerful tactics to attract customers and boost sales in your Shopify store. According to research by Pixelz, images drive up to 65% more conversions.

Source

Here are some tips to help you get the most out of your product images and descriptions:

Focus on the Quality

Make sure the images you use are clear well-lit, and showcase your products from different angles. Avoid using low-quality or blurry images, as they can turn off potential customers.

Show Your Products in Use

Show customers how your products look and work in real life by including lifestyle photos or videos. This can help customers envision themselves using your products and increase the likelihood of a purchase.

Optimize Your Images for Speed

Large images can slow down your website, so it’s important to optimize them for fast loading times. Use apps like TinyIMG and PIX – Image Optimizer tools like Kraken.io or Imagify to compress your images without compromising the quality.

Use Descriptive Filenames and Alt Tags

Use descriptive filenames and alt tags to help search engines understand what your images are about. This can also help improve your SEO and make it easier for customers to find your products online.

Offer Zoom and 360-degree Views

Giving customers the ability to zoom in and view your products from different angles can help them get a better sense of what they’re buying.

2. Create Upsell And Cross Sell Opportunities

Upselling and cross-selling are effective techniques for increasing average order value. Upsell by offering a higher-end version of a product or an add-on item, and cross-sell by recommending related products or accessories. According to a survey by HubSpot, up-selling and cross-selling can drive up to 30% of revenue.

Here are some tips to help you get the most out of your upsell and cross-sell opportunities:

Bundling

Create product bundles by combining products that are often purchased together. Offer a discount for purchasing the bundle instead of individual products.

Upsell at Checkout

Offer a more expensive or premium version of the product the customer is purchasing. For example, if a customer is buying a camera, offer them an upgrade to a better model.

Add Recently Viewed Product Widget

Add “Recently Viewed Products” widget on the product page or cart page to help customers to remind them of their last viewed products to get more sales.

Take the Help of Apps

Apps like Wiser, ReConvert, Selleasy, and Honeycomb are great for setting upsell, cross-sell, and product recommendations on your store.

By offering additional products or upgrades that complement what the customer has already purchased, you can increase the value of their order and potentially turn a one-time customer into a repeat customer. Just remember to focus on providing genuine value and not being too pushy with your sales tactics.

3. Provide Enhanced Search Functionality

Your high-intent shoppers will find what they’re looking for faster with enhanced search functionality – and you can collect important data points about what they want, how they search for those products or services, and how to optimize your offer to match their search queries.

Here are some tips to help you get the most out of your search functionality:

Optimize Your Search Bar

Ensure that your search bar is prominent and easy to use. Consider using a larger font, contrasting colors, and placing it in a prominent location on your homepage.

Use Relevant Keywords and Synonyms

Ensure that your product descriptions and titles contain relevant keywords that customers are likely to search for. Use common terms that customers might use to describe your products. Include synonyms and alternate terms that customers might use to search for your products.

Use Autocomplete

Autocomplete is a feature that predicts what customers are searching for as they type. Ensure that this feature is enabled on your search bar.

Provide Visual Search Results

Consider using images to display search results. This can help customers quickly identify the products they are looking for.

Take the Help of Tools

Using search and filter apps like Smart Product Filter & Search, Boost AI Search & Discovery, DOOFINDER – Search & Discovery, and Searchanise Search & Discovery can provide better search results to customers.

Also, ensure that predictive search is enabled on your Shopify store. This feature is available in many Shopify themes and apps. You can enable Shopify’s built-in predictive search function with a few clicks or use third-party apps to add more advanced search capabilities to your store.

Social media is a powerful tool for reaching new customers and driving sales. According to a recent study, people spend around 2 hours and 24 minutes on social media platforms. Use platforms like Instagram and Facebook to promote your products, run social media contests, and partner with influencers.

Source

Here are some tips to help you get the most out of your social media efforts:

Use Hashtags

Hashtags are a great way to make your content discoverable on social media. Create a branded hashtag and encourage your customers to use it when sharing their experiences with your products. You can also use popular industry-related hashtags to increase your reach.

Encourage User-Generated Content

Encourage your customers to share photos and videos of themselves using your products. You can incentivize this by offering discounts or giveaways to those who share the most compelling content. You can also run social media contests to encourage engagement.

Embed Social Media Feeds

Embedding your social media feeds on your Shopify store can help showcase your products in a more authentic and engaging way. Use Shopify apps like Social Media Feed Widget – Tagembed to embed your social media feeds. There are many apps available in the Shopify app store that can help you do this.

Monitor Social Media Mentions

Keep an eye on social media mentions of your brand and products. Respond to any negative feedback promptly, and use positive feedback to showcase your products to potential customers.

Social media integration, such as embedding Instagram photos or linking to your social media profiles, can also help you expand your reach and attract new customers. You can use third-party apps to curate user-generated content, display it on your product pages, and even offer incentives for customers who submit reviews or photos.

5. Utilize Email Marketing And Automation

Email marketing is a powerful tool for any ecommerce business, including a Shopify store. According to studies, 55% of consumers enjoy receiving personalized email offers.

Source

Here are some tips on how to utilize email marketing and automation for your Shopify store:

Build Your Email List

The first step in any email marketing campaign is to build your email list. You can do this by offering incentives for customers to sign up for your newsletter or by using pop-ups and forms on your website. Make sure to get their permission to email them and allow them to opt out easily.

Segment Your Audience

Once you have an email list, you can segment it based on customer behavior, preferences, and demographics. This will allow you to create targeted campaigns that speak directly to each customer’s interests and needs.

Use Automation

Email automation allows you to set up triggered emails based on customer behavior, such as abandoned cart emails, welcome emails, and post-purchase follow-ups. This can help you stay top of mind with your customers and encourage them to make a purchase. Tools like Klaviyo & One will help you to boost sales.

Personalize Your Emails

Personalization is key to email marketing success. Use the customer’s name, recommend products based on their browsing or purchase history, and create dynamic content that changes based on their behavior.

With the right email marketing strategy, you can boost sales for your Shopify store and grow your business.

One-stop solution for all your Shopify requirements!

Set up your Shopify store or migrate to one with Zestard’s Shopify Development services.

6. Implement SEO Best Practices

Search engine optimization (SEO) is critical for any e-commerce business, including a Shopify store, because it helps drive more targeted traffic to the website, which can ultimately lead to increased revenue. According to a study by Business In s ider, 23.6% of US ecommerce orders originate from organic search.

Here are some of the best SEO practices for Shopify:

Here are some of the best SEO for Shopify practices for boosting sales of your store:

Conduct Keyword Research

Identify relevant keywords and phrases that potential customers might use when searching for products similar to yours. Use keyword research tools to find the most popular and relevant keywords for your business and optimize your website accordingly.

Optimize Product Pages

Ensure that your product pages are optimized for search engines. This includes using relevant keywords in the page title, meta description, and product description.

Optimize Website Structure

Make sure that your website has a clear and organized structure that is easy for search engines to crawl. Use categories and tags to group similar products and make it easy for users to navigate your site.

Build Backlinks

Building high-quality backlinks from reputable websites can help increase the authority and credibility of your Shopify store in the eyes of search engines. This can lead to higher search engine rankings and increased traffic.

Use Shopify SEO Apps

There are a few of the best SEO apps for Shopify stores. You can take the help of the apps available for your Shopify store, such as Avada SEO Suite, SEO Manager, SEO Expert Pro, and many more.

By implementing SEO best practices, you can increase your organic traffic, generate more leads and sales, and ultimately grow your Shopify business. Check out our case study on how we helped a Shopify store owner grow his monthly revenue from £10,000 to over £100,000. If you’re looking for proven SEO services, get in touch with us.

7. Promote Your Products Using Facebook & Google Ads

Promoting your products using Facebook and Google Ads can be a highly effective strategy for driving traffic and sales to your Shopify store.

Source

Here are some tips to help you make the most of these advertising platforms:

Define Your Audience

Use targeting options to narrow down your audience based on demographics, interests, behaviors, and more. This ensures your ads are seen by people most likely to be interested in your products.

Ad Extensions

Take advantage of ad extensions to provide additional information, such as product links, snippets, reviews, and callouts. This enhances your ad’s visibility and gives potential customers more reasons to click on your ads.

Run Google Shopping Campaign & Facebook Catalog Campaign

If you’re selling physical products, set up Google Shopping campaigns and Facebook catalog campaigns to showcase your products along with images, prices, and other details directly in search results and Facebook/Instagram feeds.

Geo-Targeting

Use location targeting to show your ads to users in specific geographic locations. This is particularly useful if you have a physical store or if you want to target a specific market.

Retargeting

Set up retargeting campaigns to show ads to people who have already visited your website or interacted with your products. This helps remind them of what they are interested in.

Remember that both Facebook and Google Ads offer advanced analytics tools. Regularly analyze the data to understand which campaigns are driving the best results and make data-driven decisions to optimize your advertising strategy accordingly.

8. Use Live Chat

According to Statista, the Global customer satisfaction rate with the usage of live chat increased to 81.1% in 2022. Integrating live chat functionality into your Shopify store can greatly enhance customer engagement, improve user experience, and boost sales.

Here are some tips for effectively using live chat in 2023:

Choose the Right Live Chat Tool

There are various live chat tools available, both standalone and integrated with Shopify. Research and choose a tool that aligns with your business needs offers user-friendly features, and provides good customer support.

Chatbot Integration

Consider integrating a chatbot alongside human agents. Chatbots can handle routine queries, provide instant responses, and escalate complex issues to human agents when needed.

Multilingual Support

If you have an international customer base, consider offering live chat support in multiple languages to accommodate a wider audience.

Security and Privacy

Ensure that your live chat tool complies with privacy regulations and data security standards. Customers should feel comfortable sharing information during the chat.

Promotions and Offers

Use the live chat feature to share exclusive promotions, discounts, or limited-time offers with customers. This can encourage them to make a purchase.

By implementing live chat effectively, you can provide real-time assistance to your customers, address their concerns, guide them through the buying process, and ultimately create a positive shopping experience that leads to higher conversions and customer satisfaction.

9. Offer Free Shipping

According to a study, 78% of consumers are willing to buy more to be eligible for free shipping. Consider offering free shipping on all orders or on orders above a certain value. You can also use free shipping as an incentive for customers to sign up for your email list or follow you on social media.

Sou r c e

Here are some tips to help you get the most out of your free shipping efforts:

Set a Minimum Order Value

Consider setting a minimum order value that customers must meet to be eligible for free shipping. This can help you cover the cost of shipping and increase the value of each order. You can set the minimum order value in your Shopify store settings. You can also use a free shipping bar app such as Hextom to push customers to buy more products to get free shipping.

Choose a Shipping Option

Decide on a shipping option that works for your store and budget. You can choose to offer free standard shipping or expedited shipping for a higher order value.

Set Up a Shipping Zone

Set up a shipping zone in your Shopify store that includes the countries or regions where you want to offer free shipping. You can also exclude certain areas where you cannot offer free shipping.

Communicate the Offer

Make sure to clearly communicate the free shipping offer on your website, product pages, and checkout pages. This will help customers understand the offer and encourage them to make a purchase.

Use Shipping Apps

Take the help of Shipping apps for Shopify, such as Shipway, AfterShip, and many others that integrate with your website effortlessly and solve all your shipping issues.

10. Offer Subscription Options

According to McKinsey, 15% of consumers sign up for subscription options to receive products on a recurring basis. By providing customers with the option to subscribe to a product or service, store owners can create a reliable source of recurring revenue that can help stabilize cash flow and increase customer lifetime value.

Source

Here are some tips to help you get the most out of your subscription options:

Identify which Products or Services Would Make Sense to Offer as a Subscription

This could include consumable products, like food or beauty products, or services that customers may want to use regularly.

Set Up a Subscription App on Your Shopify Store

There are several Shopify subscription apps available, such as Recharge or Bold Subscriptions. Choose the app that best fits your needs and install it on your store.

Determine the Pricing and Frequency of the Subscription

You can offer weekly, monthly, or quarterly subscription options, and you can choose to offer a discount to customers who subscribe.

Create a Landing Page

Explain the benefits of subscribing and how it works, and include information about the pricing, frequency, and any discounts that you offer.

Promote Your Subscription Options through Different Mediums

Use channels such as email marketing, social media, and other marketing channels. Encourage customers to subscribe by highlighting the benefits and savings that come with a subscription.

Subscriptions can also include benefits like exclusive discounts, early access to new products, or free shipping. You can use subscription apps to manage the billing, renewals, and cancellation of subscriptions.

Looking to build or upgrade your E-commerce Store?

Provide superior experience to your website vistitors with Zestard’s E-commerce development services.

11. Abandon Cart Setup

According to Statista, almost 70% of the users abandon their carts.

When a customer adds items to their cart but leaves your store without completing the purchase, an abandoned cart sequence can automatically send follow-up emails or push notifications to remind them to complete the purchase. Use this feature to remind customers of the products they left behind and encourage them to complete their purchase.

Source

Here are some tips to help you get the most out of your abandoned cart setup:

Set Up an Abandoned Cart Email Sequence

This should include a series of emails that are automatically sent to customers who abandon their carts. The first email should be sent immediately after the cart is abandoned, and subsequent emails should be sent at intervals of your choosing.

Customize the Abandoned Cart Email Template

Personalize the email with the customer’s name and include a clear call-to-action to encourage them to complete their purchase. You can also include product images, reviews, and other persuasive content to entice them back to your store.

Set Up an Email Capture Form

Make sure that you have an email capture form on your website so that you can collect the email addresses of customers who abandon their cart. This will enable you to send them the abandoned cart email sequence.

Offer a Discount or Promotion

Consider offering a discount or promotion in your abandoned cart emails to incentivize customers to complete their purchases. This can be a great way to entice customers who may be on the fence about making a purchase.

Test and Optimize Your Abandoned Cart Sequence

Monitor the performance of your abandoned cart emails and make adjustments as needed. Test different subject lines, email content, and offers to see what works best for your audience.

Abandoned cart apps can help you set up these automated sequences and track their performance, allowing you to optimize your strategy and recover more sales. By setting up an abandoned cart strategy, you can recover lost revenue, increase customer retention, and ultimately grow your Shopify business.

12. Product Review

91% of online shoppers claim to trust online reviews before purchasing. Product reviews can provide valuable social proof for potential customers, helping them make informed purchasing decisions. They can also provide valuable feedback for you as a store owner, allowing you to improve your products and customer service.

Source

Here are a few tips to make your customers write product reviews on your website.

Make it Easy for Customers to Leave Reviews

Include a review section on your product pages, and consider using a review app to streamline the process. Make sure that the review section is easy to find and use, and that customers can leave reviews without having to create an account.

Encourage Customers to Leave Reviews

After a customer makes a purchase, follow up with an email asking them to leave a review. You can also include a note on the product page encouraging customers to leave a review.

Respond to Reviews

Responding to both positive and negative reviews shows that you value customer feedback and are committed to improving your products and services.

Showcase Reviews on Your Website

Consider using a review app that displays reviews on your website. This can help build trust with potential customers and encourage them to make a purchase.

Use Reviews in Your Marketing Strategy

Use positive reviews in your marketing materials, such as social media posts and email campaigns. This can help attract new customers and encourage them to make a purchase.

Social proof can do wonders for your Shopify store. Encourage your customers to leave product reviews and testimonials on your website and on third-party review sites like Yelp or Trustpilot. You can also consider displaying the average review score of your products to show potential customers that others have had positive experiences with your products.

Key Takeaways

Shopify is an excellent e-commerce platform that allows you to set up an online store quickly and easily. However, with so many options on the platform, it can be difficult to choose what to implement to stand out and boost sales. By effectively following these Shopify tips, you can improve the shopping experience for your customers and increase your revenue.

FAQs on Shopify tips

Why is my Shopify store getting views but no sales?

There could be various reasons for your Shopify store receiving views but no sales, such as poor website design, high prices, inadequate product descriptions, lack of targeted traffic, or ineffective marketing strategies. Identify the issues and take the necessary steps to improve your chances of success. If you still need help, get in touch with us for a digital marketing consultation.

Is Shopify worth it for a small business?

Yes, Shopify is a great e-commerce platform for small businesses. It offers an easy-to-use interface, robust features, and scalability for growth. It also provides a range of affordable pricing plans, making it accessible for businesses of all sizes.

How can I improve my Shopify store’s loading speed?

To improve your Shopify store’s loading speed, you can optimize your images and theme code, remove any unused apps or code, and finally minimize the use of apps. You can speak to one of our Expert Shopify Developers to optimize your store.

Can I use live chat or chatbots to improve customer support on my Shopify store?

Yes, you can use live chat or chatbots to improve customer support on your Shopify store. Live chat allows for real-time communication with customers, while chatbots can handle simple inquiries and provide quick responses. Integrating these tools into your store can improve customer satisfaction and reduce response times.

Can I create a loyalty program to incentivize repeat purchases on my Shopify store?

Yes, you can create a loyalty program on your Shopify store to incentivize repeat purchases. Shopify offers several loyalty program apps that allow you to reward customers with points, discounts, or exclusive offers for making repeat purchases. These programs can increase customer retention and boost sales.

How Link Building Helped a UK Based Gifting Client Achieve Top Rankings in 4 Months

Boni Satani — Fri, 25 Aug 2023 14:17:14 +0000

Thanksgiving, Christmas, Black Friday, Cyber Monday, or any holiday season can do wonders for your online sales. According to the data, sales during Christmas in the UK reached 84.17 billion British pounds in 2021.

But, what about the increasing competition during those times? How can you avoid that?

Well, you surely can’t avoid competition, but you can outrank your competitors by ranking your website in search engines like Google. This way your website can get easily noticed and will fetch more organic traffic, eventually leading to increased sales.

In this article, we’ll cover:

About the Client
Our Approach
Final Thoughts

Today, we are going to give you a glimpse of how we helped an online gifting client achieve top keyword rankings in a span of 4 months through our Link Building Services.

(Almost Doubled Their Organic Traffic Growth)

(Keyword Improvements from 230 to 600 keywords in the top 3)

About the Client

Our client is based in the UK and sells personalized gifts items and experiences for every occasion, be it birthdays, or anniversaries, or weddings, or any other occasion. Unique customized gift items and experiences are a major highlight of the client’s business.

As the season of Christmas was approaching, the client wanted to increase their organic traffic and keyword rankings to reach a wide range of audiences. It was a seasonal collaboration of four months until the festival of Christmas. We started working on this project in Sept’22 and ended it in December’22.

So far, we have helped them rank their keywords in the top positions in the SERPs in just a span of 4 months through our link building activities.

Our Approach

Identify the Target Pages and Backlink Gap

Our first step involved identifying the target pages of the client’s website by analyzing the conversion potential and the keyword ranking opportunity for those pages.

Further, on performing backlink gap analysis, we got a good idea of the number of backlinks that we needed to create to rank a particular page on Google.

Identify the Prospects

On identifying the set of target pages that needed a boost, we further dwelt in researching for the potential top ranking keywords for our client’s website.

We decided to opt for keywords that matched the intent of the page and also had relatively high search volume and low difficulty.

(Example Prospects)

We found relevant prospects using the Ahref Content Explorer and at a later stage, the prospects were manually filtered and reviewed by our link building team.

Our next step involved identifying the contact details of the prospects in order to pitch them.

Prepare Outreach Email Scripts

We created a couple of outreach email scripts to pitch the prospects we had identified. We also ensured that our subject lines were clear and conveyed what we exactly wanted to say via email. We kept our scripts short and to the point, eliminating all the additional fluff from it.

Launch the Campaign & Build Backlinks

To reap the most benefits from guest posting for our client, we developed a personalized link-building strategy to suit the client’s business needs. We built high-quality and niche-relevant backlinks on the identified target pages for our client’s website.

During these 4 months, we have successfully built around 120 backlink for our client from well-known websites such as:

Luxatic (DR – 60, Traffic – 497.2K)
Fashion Gone Rogue (DR – 71, Traffic – 242.4K)
ShineSheets (DR – 54, Traffic – 165K)
Tasteful Space (DR – 30, Traffic – 158K)
Its Overflowing (DR – 56, Traffic – 146K)
Luxuo (DR – 67, Traffic – 109K)
Guides for Brides (DR – 73, Traffic – 68.9K)
Swagger Magazine (DR – 64, Traffic – 66.4K)
Upscale Living Mag (DR – 64, Traffic – 31.9K)
Emily Reviews (DR – 54, Traffic – 30.5K) and many more trusted and authoritative websites.

When the backlinks were obtained from credible and trusted sites, a clear boost in the organic search engine traffic was visible. All the links that were received through link building activities definitely gave the client’s website traffic an uplift, rank their keywords, and also helped reach a wide range of audience.

Final Thoughts

(Overall Website Traffic Growth – Almost Doubled Their Organic Traffic Growth)

Ranking the keywords in the SERP, doubling the website traffic organically, building high-quality backlinks, and improving the reach in such a short period of time was quite a challenging task, but we managed to establish it successfully.

We can help you in ranking your keywords in the SERPs, uplifting your website’s organic traffic, and grow your reach too, Contact us now!

Do you need help with Link Building?

Contact us today! We offer a variety of link building services that can help improve your website’s ranking on search engines.

Increasing Organic Traffic by 10X in 24 Months: A Success Story

Boni Satani — Mon, 07 Aug 2023 13:09:55 +0000

Developing and launching a new medical device is no easy process, and promoting it online is equally challenging. A solid pre-launch strategy requires marketing efforts from all mediums such as social media platforms, PR, SEO, and more.

One of the most important marketing channels is SEO, as it helps websites to gain traffic, rank in the SERPs, and create awareness among the public.

Today, we are going to give you a glimpse of exactly how we increased the organic traffic of a new medical device company by 10X in a span of 24 months through On-Page, Technical SEO and Link Building activities.

About the Client

Our client is based in the US and is preparing to launch an Automated External Defibrillator (AED) for treating sudden cardiac arrest and restoring normal heart rhythm.

The client closely works with hospitals, schools, churches, gyms, and offices to spread awareness among the public about the importance of AEDs and prompt response to cardiac emergencies.

This client’s website was relatively new, and their main goal was to create awareness about AEDs, why they are important, how to select an AED, and more.

Creating educational content was their way of becoming a trusted brand in the AED space so that users could buy their product when they launch.

When we were approached by the client, their AED device was at the stage of manufacturing and under the FDA inspection. The client had applied for a patent for his AED device, and the process was on-going.

The client was keen on increasing brand awareness before the launch of their product.

We have helped them position as an expert in their industry through content marketing & media mentions.

It was a white-label engagement, so we have decided to keep the name of the client confidential.

Our Approach

Conducted Technical Audit

Our first step to boost the SEO presence of any website is to conduct an SEO audit. Performing the audit helps us uncover the crawling and indexing issues that often block the performance of the website.

On conducting an in-depth technical audit, we came across a list of issues on the website that needed to be resolved and started prioritizing them based on their scale of urgency (high to low).

Some of the issues identified were:

301 Redirect Chain
Canonical Errors
Subdomain’s Robot’s.txt File
Limited Internal Linking, and many other issues.

Detailed technical audits were performed once in every six months, to ensure all the facets of SEO were covered and addressed immediately. Also, to avoid emerging issues, monthly site audits were performed using Ahrefs Site Audit tool.

4-Step Content Strategy

As the client wanted to develop educational content around Sudden Cardiac Arrest (SCA) and the use of AEDs, we had to come up with a solid content strategy.

Our content strategy involved keyword research, creating content outlines, preparing content, and re-optimizing old content.

Let us take a look at these steps in detail:

Step 1: Keyword Research & Content Calendar

As the client’s website was new, it was challenging for us to rank in the SERPs for top ranking keywords in the client’s niche. So, we created a content strategy that can help us to rank in a short span of time.

We started by creating a content calendar that consisted of all the related and trending keywords that can be used to rank in the SERP. We had listed out all the long tail keywords, short tail keywords, as well as the seed keywords.

Out of all the keywords, we opted for long tail keywords instead of the seed keywords.

To give you an instance, one of our seed keywords was “AED”, and instead we opted for “What is an AED?” (a long-tail keyword).

This helped us rank faster for the above-mentioned long-tail keyword, resulting in an increase in the organic traffic of the client’s website.

We also chose the keywords with low search volume in our content calendar, to have less competition when ranking for those keywords.

Step 2: Content Outlines

Once we were ready with the keywords and the content topics, our next step included preparing detailed content outlines (structure) that helped the writers get a detailed overview of what exactly is to be mentioned in the blogs.

The outlines consisted of a detailed blog structure from an SEO perspective. In the outlines, we covered all the necessary details, such as primary and related keywords (along with their search volume), recommended word count, URL slug, optimized meta title and description, heading and tags, content format, FAQs, and internal links.

Our well structured content outlines helped the writer in writing SEO-friendly content with ease. We also used tools such as Neural Text & Hemingway App to add entities and measure the content score before publishing the content.

Step 3: Content Creation

Once the content outlines were created, the client’s team took charge of writing the actual content. Their expertise in AED and related subjects allowed them to produce highly informative and actionable content.

The client’s team’s proficiency in AED, their deep understanding of the topic, and their ability to translate their expertise into compelling content played a pivotal role in delivering valuable information to the target audience.

Step 4: Reoptimizing Old Content

Keeping a constant watch on the blogs, enabled us to assess their performance effectively. By doing so, we were able to identify the blogs with good performance and those requiring reoptimization in order to rank better on search engine results pages.

It also gives us insights on the blogs that have the potential to rank in the 1st page of the SERP (if they are already ranking on the 2nd or 3rd page), so that we can reoptimize them to make them rank.

As we reoptimized the blogs, we considered the keywords based on their performance in Google Search Console. We reviewed the internal linking pattern of the articles and made edits to the content based on the top-performing (competitor) articles in the SERP.

By following this 4 step content optimization strategy, we managed to rank the underperforming articles on the 1st page of the SERPs.

Internal Linking Optimization

Tip: An effective internal linking strategy can turn out to be a game changer for the websites. We aren’t just saying, we have actually observed it for many of our other clients as well.

Hence, we conducted the same activity for this client, but in a little different manner.

When the client updated us that their AED product was approved by their Nation’s government, we created internal linking strategy for their newly published product pages that contained the following ideas:

Using Side Banners
Adding Footer in the Articles/Guides
Ideation of Anchor Texts
Selection of Articles ( we selected only the relevant and top-performing articles)

Our strategy worked really great!

Result – The product pages started getting indexed faster and the product collection pages started ranking in the SERP for a few keywords.

Build High-Quality Links

Apart from the technical recommendations, content reoptimization, and internal linking, we also performed a few link building activities such as HARO, Guest Posting, and Shotgun Skyscraper to build links of high-quality & authority for the client’s website.

Till date, we have successfully built numerous backlinks for our client from well known websites such as –

Best Life Online (DR – 78, Traffic – 4.8M)
She Finds (DR – 72, Traffic – 118K)
Up Journey (DR – 70, Traffic – 40.7K)
Health Benefits Times (DR – 69, Traffic – 52.3K)
Health Care Business Today (DR – 66, Traffic – 23.6K)
Vegamour (DR – 51, Traffic – 40.7K) and many more trusted and authoritative websites.

Summing-up

A new website requires a well-planned SEO strategy to perform well in the SERP results. After implementing the above mentioned strategies and overcoming the challenges, the client’s website is now seeing continuous improvement in organic traffic.

Looking to shoot-up your website’s organic visibility? Contact us NOW!

Other Related Case Studies

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Organic Traffic Recovery in 10 Months: Our Success with a Dating & Relationship Client

Boni Satani — Mon, 07 Aug 2023 12:44:17 +0000

A drop in traffic is scary for the website owner as it puts them in a critical situation. If this issue is left unaddressed, it can lead to a potential loss of revenue and visibility that can impact the overall business performance and brand perception.

We are going to give you a glimpse of how we recovered the organic traffic of a dating and relationship guidance website in a span of 10 months through Traffic drop analysis, Technical SEO Audit, and On-page recommendations.

About the Client

Our client owns a website dedicated to couple relationships, which offers a secure, fun, and non-judgmental space for people to read, share, and discuss theory experiences in the journey of love and relationships.

They cover all aspects such as single life, dating and relationships, marriage, parenting, and divorce.

Apart from publishing informative articles, our client also provides counseling services to people with problems in their love and marriage life.

At present, the client has a team of 35 people composed of experts, counselors, and writers that publish around 2 to 5 articles every day.

Issues Faced by the Client

All of a sudden, the client’s website witnessed almost a 50% drop in their organic traffic. Furthermore, this led to a drop in their revenue by 60%.

As the client’s revenue depended majorly on its website’s organic traffic, the client wanted an expert SEO Agency to help them in recovering their lost organic traffic. This was when the client approached us.

We helped the client recover its organic traffic by conducting traffic drop analysis and providing technical and on-page recommendations.

We have decided to keep the client’s name confidential with respect to the NDA signed between us.

Let us take a closer look at the approach that we had followed for recovering the lost organic traffic of the client’s website.

Our Approach

Traffic Drop Analysis & Website Audit

To understand why the website traffic had dropped, it was important for us to review the website’s health by conducting a traffic drop analysis and an extensive website audit.

Traffic drop analysis is conducted to diagnose the traffic drop, identify the declining traffic pages and keywords.

Our traffic drop analysis was also accompanied by a technical and content audit to ensure we did a 360-degree audit of the client’s website.

On conducting the audits, we identified a total of 24 issues, out of which 5 Issues were of high priority, 3 were of medium priority, and 16 were of low priority issues.

High Priority was given to issues that were urgent and critical. These issues, if fixed, can immediately help us recover the lost traffic.

Medium Priority was given to issues that were important but not urgent. They can have a long-term effect in improving traffic.

Low Priority was given to issues that were best practices and which were good to resolve but may not necessarily help us in recovering the traffic.

Out of all the issues we identified and fixed, let’s look at one major issue.

MAJOR ISSUE – Under Performing Articles & Unhelpful Content

There were over 8000 articles published on the client’s website, and out of them, around 6898 articles had very low traffic.

Following was the 12 months traffic breakdown of these articles:

2809 articles – 0 clicks
2075 articles – 1 to 10 clicks
1470 articles – 11 to 50 clicks
544 articles – 51 to 100 clicks

Around 86% of their articles can be considered as pages of low quality content.

Having many pages on the website with almost no traffic or clicks can be perceived as unhelpful content, which might have led to traffic loss and lower SERP visibility.

Here is the guideline from Google on helpful content to support this:

“Any content — not just unhelpful content — on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that’s better to display. For this reason, removing unhelpful content could help the rankings of your other content.” (Source)

It is clearly stated that if a website has a high amount of unhelpful content – it is less likely to perform well in the SERPs.

Unhelpful content situations can be addressed in two possible ways – (i) rewriting the content to make it helpful and (ii) deleting the content.

We recommended that the client delete all pages that received 0 clicks in the past 12 months as the first step.

Furthermore, we also suggested deleting the articles with clicks between 1 to 50, but only after reviewing them manually.

As part of our manual review, we asked them to identify any content they wanted to keep that wasn’t rank-worthy but still useful to their audience.

It was a tough decision for the client to remove so much of the website content, but it was necessary to do so.

In the end, the results were extremely positive!

Want to boost your website’s traffic and visibility?

Give Zestard a try to improve your brand’s online presence and fulfil all your digital marketing needs.

Other Issues Identified

Apart from the above-mentioned major issue, there were other issues that we had identified, such as,

Irrelevant pages indexed on Google
Trailing slash (/) issue
Blocked URLs due to 403 error
Multiple Pop-ups Affecting User Experience
Duplicate Content
Poor Score on Core Web Vitals
And many more…

Monthly Consulting Calls

We did consulting calls with the client to help them implement all our recommendations and also help them improvise their content creation process.

We had suggested they start using the “Surfer SEO” tool to add entities, choose the correct keywords, and much more.

Conducting ongoing monthly consulting calls not just helped the client improve their understanding of SEO but also improved their content creation workflow.

Result – Happy Client

On implementing our recommendations and suggestions, the client’s website traffic has now been recovered.

Hurray!!!

Initial improvements were observed in the website in September 2022, when the board core algo hit. The website traffic moved to 35K-40K per day.

The next improvements were observed in March 2023, when another board core algo hit. The organic traffic of the website spiked up to around 50K per day.

You can see the client’s response below –

Final Thoughts

Recovering the organic traffic of a website that witnessed a major drop in their traffic was indeed a complex and challenging task, but we managed to accomplish it successfully.

Impressed, aren’t you?

We can help you recover/ uplift your website’s organic traffic too, Contact us NOW!

Similar Case Studies

BigCommerce vs. Shopify: A Comparative Guide

Anuj Dalal — Fri, 05 May 2023 08:14:23 +0000

Selecting the best e-commerce platform for your business is critical to ensure that your online store has the right functionality, customization options, scalability, user-friendliness, integration capabilities, security, support, and cost structure that align with your business requirements and goals. A well-chosen e-commerce platform can contribute significantly to the success of your online store and help you provide a seamless shopping experience for your customers.

In this article we’ll cover:

What is BigCommerce?
What is Shopify?
BigCommerce vs Shopify
Which Platform Is Right for You?
Key Takeaways
FAQs on BigCommerce vs. Shopify

What is BigCommerce?

BigCommerce is an e-commerce platform that provides the necessary features to build, manage, and grow your online business. It provides a wide range of tools for building and customizing online stores, managing inventory, processing payments, and facilitating online sales. This platform is known for its flexibility and scalability, making it suitable for small businesses as well as large enterprises.

Source

Overall, BigCommerce provides businesses with a comprehensive set of features and benefits that make it a powerful and flexible e-commerce platform for creating and managing online stores.

What is Shopify?

Shopify is a leading cloud-based e-commerce platform that enables businesses to create and manage online stores. It provides a range of tools and features for building, customizing, and marketing e-commerce websites. Shopify is known for its scalability, allowing businesses to start small and grow their online stores as their needs evolve.

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The features like designing the storefront to processing payments and managing orders makes Shopify a popular choice for businesses of all sizes, from small startups to large businesses. To get started with Shopify, check out our Shopify Development Services.

BigCommerce vs Shopify

	BigCommerce	Shopify
Ease Of Use	3.3	3.5
Customization	4	4
Tools Connectivity	4.1	4.3
Features And Functionality	3.6	4.2
Support And Resources	3.1	4.6
Overall	4.1	4.6

BigCommerce and Shopify are two popular e-commerce platforms that can help you run an online business. Both BigCommerce and Shopify offer a wide range of features, but there are some key differences between the two that could make one better suited for your needs than the other.

Let’s take a look at Shopify vs BigCommerce and compare the two platforms to help you determine which one is right for your business.

Pricing Plans

The pricing plans of both BigCommerce and Shopify are as under –

Shopify:

Basic Shopify: $29 per month
Shopify: $79 per month
Advanced Shopify: $299 per month
Shopify Plus: Custom pricing (for enterprise-level businesses)

The pricing plans are tiered, with increasing features and functionality at higher price points. In addition to the monthly subscription fees, Shopify also charges transaction fees on sales made through external payment gateways, unless merchants use Shopify Payments as their payment gateway.

BigCommerce:

Standard: $29.95 per month
Plus: $79.95 per month
Pro: $299.95 per month
Enterprise: Custom pricing (for high-volume businesses)

The pricing plans of bigCommerce are tiered, with increasing features and functionality at higher price points. The Enterprise plan is available for custom pricing and is suitable for larger businesses with more complex requirements. BigCommerce does not charge transaction fees on sales made through external payment gateways.

It’s important to note that these prices are for the base plans, and both Shopify and BigCommerce offer additional features and functionality through add-ons or apps that may come with additional costs. Additionally, transaction fees may apply depending on the payment gateway you choose, and other factors such as website hosting, domain registration, and SSL certificates may also impact the overall cost.

Ease of Use

Shopify is known for its user-friendly interface and intuitive design, making it easy for e-commerce store owners to set up and manage their online stores. This platform offers a straightforward setup process, with a user-friendly dashboard that provides easy access to all key features and settings. Shopify also offers a drag-and-drop website builder, which allows merchants to easily customize their store’s design. Additionally, Shopify offers a large library of documentation and resources, including tutorials, guides, and a supportive community, to help merchants get started and navigate the platform.

BigCommerce has a steeper learning curve compared to Shopify for some merchants. While BigCommerce offers a similar dashboard-style interface, it may have more advanced features and settings that require some technical understanding. Bigcommerce’s drag-and-drop builder surpasses Shopify in terms of design and flexibility. BigCommerce also provides comprehensive tutorials, and a supportive community to assist merchants in setting up and managing their e-commerce store.

However, Shopify is often considered more beginner-friendly and may be easier to use for merchants with little to no technical experience.

Templates

Shopify offers a wide range of professionally designed templates, with both free and paid options available in their theme store. These templates cover various industries and design styles, including responsive designs that are optimized for mobile devices. Shopify themes are known for their high-quality, modern designs and user-friendly customization options. Merchants can easily customize the templates using Shopify’s built-in theme editor, which allows for changes in colors, fonts, images, and more.

BigCommerce also offers a variety of templates, with both free and paid options available in their theme store. These templates are designed to be responsive and mobile-friendly, providing a seamless experience across different devices. BigCommerce themes are known for their clean and professional designs, with customization options available through BigCommerce’s built-in theme editor. Merchants can make changes to colors, fonts, images, and other visual elements without needing to write code.

Customization

Shopify offers numerous customization options, including a robust theme store with free and paid themes, which can be further customized using Shopify’s built-in theme editor. Merchants can also create custom CSS and HTML codes to modify the design and appearance of their online store. Shopify also provides a powerful “Liquid templating language” that allows for advanced customization and flexibility in creating unique layouts and functionalities. Additionally, Shopify offers an extensive app store with thousands of apps that provide additional customization options for your online store, such as product options, checkout processes, and more.

BigCommerce also offers a variety of customization options, including a theme store with free and paid themes that can be customized using BigCommerce’s built-in theme editor. Merchants can also modify the design and appearance of their online store by editing the HTML, CSS, and JavaScript code. BigCommerce provides a “Stencil templating engine” that allows for advanced customization and flexibility in creating unique layouts and functionalities. Additionally, BigCommerce offers an app marketplace with a wide range of apps that provide additional customization options for various aspects of an online store.

SEO Features

Shopify offers a variety of built-in SEO features and third-party apps, including customizable meta tags, URL structure, title tags, and alt tags for images. Shopify also provides automatic generation of sitemaps and robots.txt files to help search engines crawl and index your online store. Additionally, Shopify allows for customizing header tags (H1, H2, H3, etc.), supports canonical tags, and offers 301 redirects to help with URL redirects and management. Shopify also has a wide range of SEO apps available in its app store that can further enhance the SEO capabilities of the platform.

BigCommerce also offers SEO features, including customizable meta tags, URL structure, title tags, and alt tags for images. BigCommerce supports customizing header tags, canonical tags, and offers 301 redirects for URL management. BigCommerce also offers an SEO-friendly URL structure by default, which can help with SEO efforts. Similar to Shopify, BigCommerce also has a variety of SEO apps available in its app marketplace for additional SEO functionalities.

While Bigcommerce has better SEO features, Shopify offers access to numerous third-party apps to incorporate SEO. Both platforms let you integrate Google Analytics for in-depth reports. It’s important to note that SEO is an ongoing process that requires ongoing efforts and best practices beyond just the built-in features of the platform. Merchants need to consistently optimize their content, meta tags, URL structure, and other SEO elements to improve their SERP rankings. To build white-hat links for your website using SEO, get started with our SEO services today.

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Scalability

Shopify can handle small to large-sized businesses with ease. Shopify offers a range of pricing plans, including Shopify Lite for small businesses, Shopify Basic for emerging businesses, Shopify, Advanced Shopify, and Shopify Plus for high-volume merchants. These plans come with different features and capabilities, allowing merchants to choose a plan that aligns with their business size and needs. Shopify Plus, in particular, is designed for enterprise-level businesses and offers advanced features for high-volume sales, customizations, and integrations. Although, it becomes difficult to shift to other plans once you have selected one plan on Shopify.

BigCommerce is known for its scalability and can accommodate small to large-sized businesses. BigCommerce offers a range of pricing plans, including Standard, Plus, Pro, and Enterprise, which cater to businesses of different sizes and requirements. The plans come with varying features and capabilities, with BigCommerce Enterprise offering advanced functionalities for high-volume sales, customizations, and integrations. BigCommerce also offers additional services, such as custom pricing and tailored solutions, to meet the specific needs of larger businesses.

Community

Shopify has a large and active community of users, developers, and partners. The Shopify Community Forum is a popular hub for merchants to connect, ask questions, and seek advice. Shopify also hosts an annual event called Shopify Unite, which brings together developers, partners, and merchants for networking and learning opportunities. Additionally, Shopify has an extensive network of partners, including designers, developers, and marketers, who can provide services and support to merchants.

BigCommerce also has a growing community of users, developers, and partners. The BigCommerce Community Forum is a place for merchants to ask questions, share knowledge, and seek guidance. BigCommerce also hosts an annual event called the BigCommerce Partner Summit, which brings together partners, developers, and merchants for networking opportunities.

Integrations

Shopify has an app store called the Shopify App Store, which offers thousands of apps that can be easily integrated with your online store. These apps cover various functionalities such as payment gateways, shipping, inventory management, marketing, analytics, customer support, and more. Many popular and widely-used apps, such as PayPal, Google Analytics, Mailchimp, and Facebook, have dedicated integrations with Shopify. Additionally, Shopify has a well-documented API that allows developers to create custom integrations and extend the platform’s capabilities.

BigCommerce also offers a wide range of integrations through its app marketplace called the BigCommerce App Marketplace. Similar to Shopify, these apps cover various functionalities such as payment gateways, shipping, inventory management, marketing, analytics, and more. BigCommerce lets you easily integrate with popular apps like QuickBooks, Xero, TaxJar, and many others.

Where Shopify is better for large stores, BigCommerce integrations are better for running an online business.

Software Updates Frequency

As a platform, Shopify provides regular software updates to its users. These updates are typically rolled out automatically to all merchants on the platform, and merchants do not have to manually update their stores. Shopify follows a continuous deployment model, which means that updates are pushed to the platform as soon as they are ready, without a fixed schedule. This allows merchants to benefit from new features and bug fixes as soon as they are released.

Unlike Shopify, BigCommerce follows a release schedule with planned updates that are typically rolled out on a quarterly basis. These updates are announced in advance, and merchants have the option to schedule the update for their store or have it applied automatically. This means that merchants can plan for updates and ensure that their store is always running on the latest version of the software.

Continuous deployment allows merchants to benefit from new features and bug fixes more quickly, but it may also require more attention to ensure compatibility with customizations or integrations. On the other hand, a quarterly release schedule allows merchants to plan for updates but may result in a longer time between feature releases.

Market share

Shopify is widely recognized as the leader in the e-commerce platform market, with a significant market share. Shopify holds a substantial market share of around 26.2% among the top 1 million websites worldwide that use e-commerce platforms.

On the other hand, BigCommerce has a smaller market share, estimated to be around 2.07% among the top 1 million websites. BigCommerce, while also a popular platform, tends to cater more to mid-sized to enterprise-level businesses, with a focus on providing advanced customization options, scalability, and many e-commerce features.

Customer Support

Shopify offers 24/7 customer support through multiple channels, including live chat, email, and phone. Shopify also provides a dedicated support team for their Plus (enterprise-level) customers, offering priority support and faster response times. Additionally, Shopify has an active community forum that can provide help and support through discussions.

BigCommerce also offers customer support through multiple channels, including live chat, email, and phone. BigCommerce provides a dedicated support team for their Enterprise customers, offering personalized support and priority access to new features. BigCommerce also has an active community forum and a community-driven “BigCommerce Community” platform where users can ask questions, share knowledge, and seek help from other BigCommerce users.

However, Shopify’s customer support is known for its responsiveness and availability, with 24/7 support across all plans, including a dedicated support team for Plus customers. BigCommerce also offers comprehensive support, including a dedicated team for Enterprise customers, but its response times and availability may vary depending on the plan and level of service.

Security

Shopify is known for its robust security features. It provides SSL encryption for all online stores, which helps protect customer data and transactions. Shopify also offers a Level 1 PCI DSS (Payment Card Industry Data Security Standard) compliant hosting environment, which ensures that sensitive credit card information is securely processed and stored. Additionally, Shopify regularly updates its software to address security vulnerabilities and offers features such as fraud detection, two-factor authentication, and automated backups.

BigCommerce also offers advanced security features, including SSL encryption, PCI DSS compliance, and regular software updates to address security vulnerabilities. BigCommerce also provides security measures like DDOS protection, web application firewalls, and malware scanning to further enhance the security of online stores. This platform also offers a dedicated SSL certificate for checkout pages to enhance customer trust and security during the checkout process.

Which Platform Is Right for You?

Choosing the right e-commerce platform for your business depends on various factors, including your business requirements, budget, technical expertise, scalability needs, design preferences, and more. Both Shopify and BigCommerce are reputable e-commerce platforms with their strengths and weaknesses.

It’s important to carefully evaluate and compare the features, pricing, ease of use, customization options, SEO features, scalability, community support, and integrations of both Shopify and BigCommerce to determine which one aligns best with your online business needs.

Use BigCommerce if –

Want excellent built-in features
Grow your online business across multiple channels
Have intensive coding knowledge

Use Shopify if –

Want more control over your website features
Running a large business with complex inventory
Require more options of third-party apps

Key Takeaways

While both Shopify and BigCommerce are popular e-commerce platforms with similar functionalities, they have some differences in terms of pricing, customization, features, scalability, design, payment options, and ease of use. Carefully comparing these factors and aligning them with your business requirements can help you choose the platform that best suits your needs and goals.

Magento is also a cloud-based e-commerce platform that provides businesses with the tools and features needed to build and operate an online store. Check out our complete guide on Magento vs Shopify to compare between the two.

FAQs on BigCommerce vs. Shopify

Is BigCommerce good for small businesses?

Yes, BigCommerce is a great e-commerce platform for small businesses as it offers features like easy customization, scalability options, and integrations that can help small businesses compete in the online marketplace.

Why do so many companies use Shopify?

Many companies use Shopify for their online business because of the combination of ease of use, customization options, payment and shipping flexibility, scalability, mobile responsiveness, app ecosystem, security, and support features.

Can I sell digital products on BigCommerce?

Yes, you can sell digital products on BigCommerce. To sell digital products on BigCommerce, you can create a product listing for your digital product, just like you would for physical products. You can add product details, images, pricing, and other relevant information to your product listing.

Is Shopify cheaper than BigCommerce?

The cost of using Shopify or BigCommerce depends on the specific plan that you choose. Generally speaking, Shopify tends to be cheaper than BigCommerce for entry-level plans, whereas BigCommerce may offer better value for larger businesses or those with more complex needs.

How much does Shopify take per sale?

The amount that Shopify charges per sale depends on the type of Shopify plan you choose. Shopify’s basic plans charge a transaction fee of 2.9% + 30 cents per sale, while its advanced plans have no transaction fees. Additionally, there may be other costs associated with using Shopify, such as credit card processing fees, add-on fees, or additional transaction fees for certain payment methods.

What is the easiest e-commerce platform?

Shopify is widely recognized as one of the most user-friendly e-commerce platforms. It offers an intuitive drag-and-drop interface, pre-designed templates, and a wide range of features that make it easy for businesses to create and customize their online store without needing extensive technical knowledge.

Zestard Participated as Gold Sponsor in Laracon India 2023

Anuj Dalal — Thu, 06 Apr 2023 05:37:02 +0000

Laracon India 2023 was held at Club O7 Ahmedabad, Gujarat, on 25-26 February. This event was attended by 1100 Laravel developers from all over the world. It was aimed at bringing together Laravel enthusiasts to share their experiences, knowledge, ideas, and tap into business networks. Also, staying up-to-date with the latest trends and developments in the Laravel community was a major focus.

There were several notable speakers at the event, including Taylor Otwell, the creator of Laravel. The event saw him announce the launch of Laravel Volt, which promises some amazing features that we can’t wait to explore.

Zestard has been an active participant in the Laravel community. We also take pride in being a Gold Sponsor at the Laracon India event in 2023.

About Laravel

Laravel is a powerful and popular framework that has gained a large following in the PHP development community. It is widely used for building web applications of all kinds, from small projects to large-scale enterprise applications.

This framework is designed to make web application development faster and more efficient by providing a set of tools and features that allow developers to build robust and scalable applications with ease.

Zestard & Laravel

Zestard leverages Laravel to build a wide range of applications, including Ecommerce, Startups, and Micro Saas. Our team has built over 30 applications that are actively used by 25,000+ customers.

As a Gold Sponsor at the event, we were excited to give back to the community that has helped us grow our business. Our participation aimed to support the community, share our knowledge, and learn from others. We believe in the power of collaboration and the value of knowledge-sharing to foster growth and innovation in the Laravel community.

Summing Up

Overall, the Laracon IN 2023 was a highly successful event that provided an excellent platform for developers to expand their knowledge, ideas, and tap into business networks in the Laravel community. As a Gold Sponsor, Zestard was proud to support the event and give back to the Laravel community. We are excited to see what’s in store for next year’s upcoming Laracon!

Achieving 6X Organic Traffic Growth for a US Healthcare Company

Boni Satani — Wed, 05 Apr 2023 14:29:39 +0000

We are going to give you a glimpse of exactly how we increased the organic traffic of a healthcare website from 4,751 to 31,503 through On-Page SEO and Content Optimization.

Google Analytics Dashboard

About the Client

Our client is the largest and most active physician wound management group in the US – delivering over a million patient encounters per year. Our client offers wound care education, nursing certification, and career opportunities to medical professionals in the US.

They had been struggling to increase their website traffic and online presence for the past few years and reached out to Zestard for help. So far, we have increased the organic traffic by 6 times in a period of 15 months through just On-Page SEO and Content Optimization activities.

Our Approach

Conducted Technical Audit

Technical Audit Spreadsheet

Our first step to improve the SEO presence of any website is to conduct an SEO audit. Through the audit, we uncover crawling and indexing issues – which often block the performance of the website in search engines.

We conducted an in-depth technical audit and came across a list of issues on the website that needed to be resolved. Some issues had to be resolved immediately, while some could be resolved gradually. We marked the issues on a scale of high to low based on their priority.

Some of the critical issues that we identified in the initial audit were:

Blog Pages were blocked from Google for Indexing due to the incorrect implementation of Canonical Tags
Critical Service/Commercial pages had no-follow, no-index tag
Missing Author Bio on blog pages
Missing Schema
Meta Titles were not optimized

We also performed brief SEO Audits every quarter to ensure good technical health of the website. In one of our quarterly audits, we discovered that the client’s development team had deleted top-performing pages by mistake, which resulted in a major traffic loss.

Performed Keyword Research & On Page Optimization

Keyword Research Spreadsheet

After resolving the Technical SEO Audit Issues, we performed extensive keyword research to identify the keywords that we could target on the client’s page. We used the keywords from these exercises to optimize the title, description, heading tags, and content of the client’s pages.

Through this exercise, we were able to improve the keyword ranking of one of their most important job recruitment keywords.

Content Audit & Existing Content Optimization

After completing the website audit and on-page optimization, usually, the focus is on generating new content.

Unfortunately, in the client’s case, they were a bit reluctant to publish new content. Instead, they wanted us to focus on optimizing the existing content and increasing traffic.

The client had approx 120 blog articles on their website, out of which only a few articles were bringing significant traffic. Thus, we chose to carry out a detailed content audit to:

Identify the articles that can be improved further through rewriting
Identify the articles that can be improved further through proper keyword targeting and on-page optimization
Identify the articles that can be deleted since they didn’t add any value
Identify any duplicate or repetitive content

After completing the content audit, we presented a detailed action plan and started tracking the performance of the improvised article.

The newly improvised articles started to perform really well and we were able to help them increase the organic traffic from the existing content.

Publishing New Content

New Content Spreadsheet

After seeing the improvements from the existing content optimization efforts, we earned the trust of the client and convinced them to publish new content to attract physicians and nurses (their ideal target audience).

It was a pilot project and we had to ensure that new content would bring in new traffic and perform well.

Considering our expertise and our approach to content creation, we were able to produce great results. Find below the screenshot of month-wise traffic from these newly published articles:

Performance Data from Google Analytics

One of the reasons we were able to generate traffic from newly published content was because of our detailed content brief.

Only a Handful of Backlinks Were Built

We performed a detailed backlink gap analysis and identified that the website had sufficient backlinks for most of its commercial pages. Hence, we were not aggressive with building a lot of backlinks. We build just 2 – 4 backlinks every month to keep up with the competitors.

Suggested Career Opening Page for Each US States

The client provides job openings to physicians and doctors in various states. To ensure that we attract more job applicants, we suggested the client to create career-opening pages for all the states in the US. We then prepared the entire strategy from Design to Execution. We also suggested adding internal links to the main career page through the different state pages.

As of today, the client’s state pages are now ranking on page 1 for most of the state keywords.

Summing Up

After implementing the above-mentioned strategies and overcoming the challenges, the client’s website is now seeing a fantastic boost in its organic traffic and conversions.

Do you want your website’s organic traffic to increase? Try Zestard’s digital marketing services and improve your brand’s online presence.

Other Related Case Studies

Want to boost your website’s traffic and visibility?

Give Zestard a try to improve your brand’s online presence and fulfil all your digital marketing needs.

Zestard Technologies

Digital PR Study: 6 Things We Learned from Analyzing 400 Digital PR Articles

A Summary of Our Key Findings

What is Digital PR?

How Many Unique Backlinks Can you Earn From a Digital PR Article?

What was the No-Follow and Do-Follow Backlinks Ratio?

How Much Organic Traffic Can You Expect?

Want to boost your website’s traffic and visibility?

What is the Average Word Count of a Digital PR Article?

Social Media Engagement

What was the Quality/Authority of the Backlinks?

Methodology

Do you need help with Link Building?

Manual Link Building: Meaning, Strategies, and Tips

What is Manual Link Building?

Why Is Link Building Important?

Difference Between Automated and Manual Link Building

Why is Manual Link Building Better than Automated

Google Penalty

Manual Link Building Strategies

Digital PR

HARO

Do you need help with Link Building?

Guest Posting

Skyscraper Technique

Broken Link Building

List Your Site In Trustworthy Citations Sites

Influencer Outreach

How To Choose The Right Manual Link Building Service Provider?

Do you need help with Link Building?

Tips for Maximizing the Effectiveness of Manual Link Building

Choosing the right keywords and anchor text

Targeting high-quality and relevant websites

Creating valuable and shareable content

Building relationships with website owners and influencers

Ensuring ethical and natural link building practices

Key Takeaways

FAQs on Manual Link Building

How does manual link building differ from automated link building?

How can a business find high-quality, authoritative websites for manual link building?

How can a business measure the success of its manual link building efforts?

What are some potential downsides of relying on manual link building services?

How can a business avoid common mistakes or pitfalls in manual link building?

From Solo to Squad: How our White Label SEO Services Turned a One Person Agency into a 10+ Person Team

About the Client

Issues Faced by the Agency

Our Approach

Want to boost your website’s traffic and visibility?

Projects Worked On

For a Project in the Healthcare Business

For a Project in the Electric Automobile Business

For a Project in the Bereavement Care Business

For a Project in the Online Security Business

Future

Summing up

Other Case Studies

12 Shopify Tips for New Store Owners

1. Use High Quality Product Images and Descriptions

Focus on the Quality

Show Your Products in Use

Optimize Your Images for Speed

Use Descriptive Filenames and Alt Tags

Offer Zoom and 360-degree Views

2. Create Upsell And Cross Sell Opportunities

Bundling

Upsell at Checkout

Add Recently Viewed Product Widget

Take the Help of Apps

3. Provide Enhanced Search Functionality

Optimize Your Search Bar

Use Relevant Keywords and Synonyms

Use Autocomplete

Provide Visual Search Results

Take the Help of Tools

4. Integrate Social Media And User-Generated Content

Use Hashtags

Encourage User-Generated Content

Embed Social Media Feeds

Monitor Social Media Mentions

5. Utilize Email Marketing And Automation