When many businesses think of online marketing, they first consider social media. It’s the best way to reach customers, since it has a measurable impact on customer purchases, especially for millennial. However, the platform seems to be most effective in building brand awareness and driving local sales. E-commerce businesses have an ongoing challenge to drive…
The mobile era has ushered in a slew of mobile-based transactions that have entailed a large number of commercial activities including payments, web browsing, apps usage and several other aspects of M-commerce. Mobile is now being leveraged for almost all day-to-day activities including shopping, surfing, and entertainment with billions of devices accessing these services on…
An SEO strategy is touted to be effective when all tasks are geared to drastically improve website quality or a company’s web presence. With SEO evolving over time, expect 2018 to bask on new results. Every business’ website needs a strategy of a UX overhaul or proper content to rank high on SERPs. The website’s…
Chatbots have been the talk of the technological world for a long time now. They are automated systems that operate on a chat platform. They have become an essential part of technology just as the web was decades ago. Experts believe that chatbots will rule the world in the coming future. As per a recent…
Starting and choosing a platform for an online store has always been a difficult task. There are plenty of eCommerce platforms available for setting up all kinds of online stores. Some provide high-end solutions while some provide limited services. Some platforms cater to small businesses while some are the best choices for large-scale businesses. However,…
Currently, web designing is taking a splash with the new JavaScript technologies. Every year, new technologies come in and old ones fade out. Programmers have to be adaptable to pick and choose relevant new technologies. Also, businesses have to be quick to try the new technologies in the town. Choosing the right framework is important…
With multiple platforms available for e-commerce site development, it becomes tricky to choose the ideal one for your needs. If one needs to initiate an online store and choose the best platform, it is essential that it ticks the right boxes. In that case, we feel that Shopify fits the bill of being one of…
AngularJS is a JavaScript framework introduced by the giant Google. It is an open source framework that uses HTML as a backbone. It excels at building single page web applications and the dynamic ones. The newer version i.e. AngularJS 2.0 is a big change when compared to the previous version. The developers can see a…
You finally want to migrate to an online store instead of a physical store. But taking the leap into the online world of eCommerce is tricky, as you need to figure out an efficient e-commerce platform that could work for your online store. With a variety of e-commerce platforms in the market, it is evident…
Product Listing Advertisements (PLA) by Google is a popular advertising platform that fetches product data from Google Merchant Center and displays it systematically for increased clicks. For running a streamlined PLA campaign, one needs to setup a seamless shopping campaign in Google Adwords with proper planning and management. To boost conversion ratio and sales from…
The benefits of a company picnic are significant and can reach far beyond the single day’s activities. Well, we never think too technically when it comes to enjoying with our Teammates! Yes, after a long… most awaited day of Picnic was spent well with zest and zeal by TeamZestard at the Picnic held on 9th…
As announced and shared on social media, recently, Zestard participated in first Meteor Ahmedabad Meetup in Ahmedabad on 31st Dec'16, and we were proud co-sponsor of the event. This Meteor Meetup was organized by our Project Manager Dipali Vyas, and as a representative of Zestard, she also presented her introductory talk on the Meetup, Motive…
Being a Meteor Partner, we are glad to co-sponsor the First Meteor Ahmedabad Meetup. #MeteorMeetupAhm is on Sunday, 31st Jan '16. #MeteorMeetupAhm is supported by #ZestardTechnologies and #GDGAhmedabad We will give more details about the meetup and our participation soon in next blog post. Click here, for more details on our Meteor Partnership, technology and…
A sitemap is a list or diagram which represents the hierarchical structure of the HTML pages in the website. It is a website designing planning tool. In other words it is a way to tell Google and other search engines about one’s website pages which might not be discoverable otherwise. The main aim of creating…
Glad to announce Zestard’s recent Association – "We are now Meteor Partner" ! Zestard Technologies had plunged in to Full Stack Development with Meteor for two of our Esteemed Clients this year(2015). This has helped our customers for Faster, scale-able Application development and just after that we started digging more in to Meteor Technology and…