We analyzed 400 digital PR articles to answer the following questions:

1. What should you expect from a digital PR article in terms of backlinks, organic traffic, and social media coverage? 

2. Do successful PR articles have any common characteristics?

So, without further ado, let’s look at the results.

A Summary of Our Key Findings

• 32% of the digital PR articles analyzed received 50 or more unique backlinks.
• Over 79% of the links earned were do-follow links.
• On average, a digital PR article brings in 70 organic visitors per month.
• A digital PR article has an average word count of about 1398.
• A PR article receives 754 social media interactions on average, with Facebook accounting for most. 
• Over 67% of the digital PR articles earned links from low to medium-authority sites, i.e., sites with Ahrefs DR <60. 

In this article, we’ll cover:

• What is Digital PR?
• How Many Unique Backlinks Can you Earn From a Digital PR Article?
• What was the No Follow and Do Follow Backlinks Ratio?
• How Much Organic Traffic Can You Expect?
• What is the Average Word Count of a Digital PR Article?
• Social Media Engagement
• What was the Quality/Authority of the Backlinks?
• Methodology

What is Digital PR?

Digital PR is a field of public relations that focuses on promoting companies and organizations through the use of digital channels. It’s a multi-faceted discipline that encompasses everything from influencer outreach to content marketing, SEO, and social media. 

There are many benefits to using digital PR, including the ability to: 

• Reach large audiences quickly and easily 
• Build trust and credibility 
• Increase brand awareness 
• Promote products and services 
• Earn mentions and links from authority websites

At its core, digital PR is all about using creative strategies to get your brand in front of your target audience. 

Unlike traditional PR, which can be quite costly and time-consuming, digital PR is relatively affordable and easy to measure. Leverage these benefits for your brand with our expert Digital PR services. 

Without any further delay, let’s jump on to our first statistic: 

How Many Unique Backlinks Can you Earn From a Digital PR Article?

Out of the 400 articles we analyzed, 32% of the Digital PR Articles received 50+ Unique Backlinks. 

Further, we learned that 

• 10% of the articles had zero backlinks.
• 42% of the articles had unique backlinks between 1 to 25.
• The remaining 48% of the articles were seen to have around 25+ unique backlinks.

Backlinks play a vital role in determining the success of a digital PR campaign. The main motive behind this study was to estimate the average number of backlinks a digital PR article tends to attract organically.

What was the No-Follow and Do-Follow Backlinks Ratio?

To find out if Digital PR helps in getting the dofollow backlinks, we studied their nofollow-to-dofollow ratio. 

We learned that 79% of the links earned through a digital PR article are do-follow. This means out of all the backlinks you receive, only 21% of the links would be no-follow.

How Much Organic Traffic Can You Expect?

We found that, on average, a Digital PR article can drive around 70 visitors per month. 

This is a shockingly low number, considering the effort that goes into creating a PR article.

Here’s a further breakdown:

• 53% of the digital PR articles received zero organic traffic
• 43% of the digital PR articles received organic traffic between 1 to 500 per month
• 4% of the digital PR articles received 500+ organic traffic per month 

One of the reasons PR articles do not bring organic traffic despite having authority backlinks is the choice of targeted topics/keywords. Most of the topics are trending/seasonal, and they do not have a good search volume.

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What is the Average Word Count of a Digital PR Article?

1398! 

Someone who is new to digital PR might assume that they are supposed to be lengthy and a lot more informative than normal articles. But that’s not the truth. 

In this study, while examining the total word count of all articles, we found the average word count to be around 1398 words.

Note: When calculating the average word count, we only considered 365 URLs. The other 35 URLs had no content (i.e., infographics, interactive content, forms, etc.) and were therefore excluded. 

Looking at the word count stretch for different articles, we learned that 42% had a word count between 1-1000. 

Social Media Engagement

We ran 400 digital PR articles through BuzzSumo to determine how much engagement the articles received on various social media platforms.

Nearly 59% of the articles had zero to low engagement on social media (<50). And only 8% of the digital PR articles received engagement above 1000.  

Further analysis showed that Facebook covers nearly 80% of the total social media engagement received.

What was the Quality/Authority of the Backlinks?

We analyzed the backlinks of all the PR articles and learned that 67% of the links that the articles received were medium or low authority backlinks (i.e., DR <60), whereas 33% of the links were high authority backlinks (i.e., DR >60).

The quality of the backlinks depends on several factors, but to keep it simple, we have considered the domain rating (DR) metric of the Ahrefs tool.

Methodology

• We collected 400 digital PR articles from different sources like Google and Twitter handles that frequently feature digital PR articles (DigitalPRExamples and DigitalPRInspiration).

• A full list of the articles we’ve analyzed can be seen here. The majority of the digital PR articles we have chosen are from unique domains.

• Social media engagements were collected using BuzzSumo. 

• Word count data was collected from Screaming Frog. We also manually checked and rectified the data, as we found some of them to be inaccurate.

• The rest of the data was collected from Ahrefs and manually by our team

Do you need help with Link Building?

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In the realm of search engine optimization (SEO), link building plays a vital role in boosting website visibility and organic rankings. While there are various techniques to acquire backlinks, manual link building remains a popular and effective method. 

In this article, we will explore the meaning of manual link building, delve into strategies for successful implementation, and provide useful tips to maximize their impact.

In this article, we’ll cover:

• What is Manual Link Building?
• Why Is Link Building Important?
• Difference Between Automated and Manual Link Building
• Why is Manual Link Building Better than Automated
• Manual Link Building Strategies
• How Can A Business Choose The Right Manual Link Building Service Provider?
• Tips for Maximizing the Effectiveness of Manual Link Building Services
• Key Takeaways
• Frequently Asked Questions

What is Manual Link Building?

Manual link building refers to the practice of acquiring backlinks to a website through deliberate and personalized efforts. 

Unlike automated or spammy techniques, manual link building involves human intervention and strategic outreach to relevant website owners, bloggers, and influencers. The process typically includes identifying potential link prospects, establishing relationships through direct communication, and convincing them to link to your website.

It focuses on acquiring high-quality, relevant, and authoritative backlinks that help improve search engine ranking, increase organic traffic, enhance website authority, and boost brand visibility. It requires research, relationship building, and content creation to establish valuable connections within the online community. 

Zestard specializes in outreach-based manual link building services such as Guest Posting, HARO, and more. 

Check out some of our Successful Link Building Case Studies:

• Link Building Case Study – Engineering Industry
• Guest Posting Case Study – Outdoor Website
• HARO Case Study – Online Gambling Industry

Get in touch with us if you are looking for manual link building services. 

Why Is Link Building Important? 

Search engines consider backlinks crucial in determining the credibility, authority, and relevance of a website. By acquiring high-quality backlinks from authoritative and relevant sources through manual link building efforts, you signal to search engines that your website is valuable and trustworthy.

These backlinks act as votes of confidence, indicating to search engines that other websites vouch for the quality and relevance of your content. As a result, search engines are more likely to rank your website higher in search results, leading to increased visibility and organic traffic.

Difference Between Automated and Manual Link Building

There are two approaches to building links – Automates Link Building and Manual Link Building. 

Automated link building involves using software or tools to create backlinks, often without human intervention. These tools can generate links quickly, but they usually lack quality and relevance. 

Automated methods risk violating search engine guidelines, leading to penalties that can harm your website’s ranking. Moreover, automated links may come from spammy or irrelevant sources, damaging your site’s credibility and reputation.

On the other hand, manual link building requires human effort, involving careful selection of reputed websites for the placement of links. This activity emphasizes quality over quantity, focusing on relevant, authoritative, and high-traffic websites. 

Manual link building demands creativity, personalized communication, and strategic planning, resulting in high-quality links that the search engines value.

Why is Manual Link Building Better than Automated

Manual link building is better than automated methods for many reasons such as quality control, personalization, relevance, long-term sustainability, and avoiding Google penalties. 

Automated link building techniques may provide short-term gains, but they often result in penalties from search engines due to the low-quality links they generate. 

Manual link building fosters long-term, sustainable SEO growth as it aligns with the search engine guidelines and focuses on building genuine relationships within the online community.

Google Penalty

A Google Penalty refers to a punitive action taken by Google’s search engine against a website for violating its guidelines and algorithmic standards. It can result in a significant drop in a site’s search engine rankings or even removal from search results. Penalties are often triggered by practices such as keyword stuffing, duplicate content, or the improper use of backlinks.

Google values natural, organic backlinks that are earned through merit and relevance. Google’s algorithms have become increasingly sophisticated at identifying artificial or spammy backlink patterns created by automated link-building tools. These automated techniques often result in low-quality, irrelevant, or manipulative links that can trigger Google penalties.

While manual methods require more time and effort, they deliver lasting benefits in terms of search engine rankings and organic traffic.

Manual Link Building Strategies 

When implementing manual link building, there are several effective strategies to consider. 

Digital PR 

Digital PR involves leveraging online media outlets, influencers, and industry publications to earn backlinks and increase brand exposure. This strategy focuses on building relationships with journalists, bloggers, and influencers, and securing media coverage through newsworthy content like DIY Study, Survey, Product Launches, expert commentary, and much more. 

Examples of Digital PR Articles:

• HARO Study: Results from Analyzing 2500 Queries (DIY Study)
• Digital PR Study: 6 Things We Learned from Analyzing 400 Digital PR Articles
• The SEO Services Report (Survey)
• Chris Martin Eats 1 Meal Per Day. Here’s Why That’s a Bad Idea (Reactive PR)

HARO

HARO (Help a Reporter Out) is a platform that provides an opportunity to connect with journalists, reporters, and bloggers who are actively seeking expert insights and commentary for their articles. 

Register as a source on the HARO platform to start receiving emails with inquiries from journalists and bloggers seeking expert input for their articles. You can choose specific categories or industries that align with your expertise and interests and start pitching queries.

Writing insightful responses to these inquiries not only helps you establish yourself as an authority in your field but also provides an opportunity to earn a backlink.

Through this activity, we have earned links from media outlets like Yahoo, Business Insider, Reader’s Digest, Business.com, Hustle.com, American Express, and many more. 

Example of HARO Links Earned by us:

• Yahoo
• Reader’s Digest
• BusinessInsider.com

Today, there are various platforms like HARO. Read our guide on HARO Alternatives to discover more such platforms. 

Do you need help with Link Building?

Contact us today! We offer a variety of link building services that can help improve your website’s ranking on search engines.

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Guest Posting 

Guest posting is the practice of writing and publishing content on someone else’s website as a guest author, typically to gain exposure, build backlinks, and establish credibility in a particular industry or niche.

It helps you tap into the existing audience of the target blog or website, driving targeted traffic to your site while acquiring valuable backlinks. 

Identify the authoritative websites within your niche that accept guest posts. Conduct thorough research to understand their content guidelines, target audience, and the types of topics they cover. Craft high-quality, unique, and engaging articles that align with their audience’s interests and offer valuable insights.

Examples of Guest Post Links Built by us:

• Due.com (this guest post got syndicated on entrepreneur) | [DR: 77, Traffic: 59.8K] 
• Bloombergtax  [DR: 76, Traffic: 90.5K] 
• CPA Practice Advisor  [DR 75, Traffic: 70k] 
• Hackernoon [DR 87, Traffic 233k]
• Natlawreview [DR 85, Traffic 350k]
• Ecommerce CEO [DR 75, Traffic 184k]

Skyscraper Technique 

The Skyscraper Technique involves creating high-quality, valuable content that outperforms existing content on a particular topic. This could include adding more relevant information, incorporating multimedia elements, or providing unique insights. The goal is to make your content more comprehensive, informative, and valuable than existing pieces.

Once your content is ready, you reach out to websites and influencers that have linked to similar content and present your improved version as a valuable resource.

By offering a superior piece of content, you increase the likelihood of attracting backlinks from those who have previously linked to similar posts or articles. This technique leverages the principle of providing better value, which can lead to more backlinks and increased visibility for your website.

Examples of Skyscraper Links Built by us:

• OpenSource.com
• Hide.me
• Mileiq.com
• Newworldencyclopedia.com
• Workfront.com 

Broken Link Building 

Broken link building involves identifying broken or dead links on relevant websites and reaching out to webmasters to notify them of the issue and offer your content as a suitable replacement. When reaching out, it is essential to demonstrate the relevance and value of your content, highlighting how it can fill the gap left by the broken link.

Finding broken links is a lengthy process and not feasible for websites in all niches. This activity requires vigorous hunting for broken links that simultaneously match the content you are going to offer. Hence, broken link building can be done, but is not always recommended.

List Your Site In Trustworthy Citations Sites 

Citation sites are online directories or listings that display information about businesses, including their name, address, phone number, and website URL. These sites are considered authoritative and reputable by search engines, making them valuable sources for acquiring backlinks.

Trustworthy citation sites often include directories, industry-specific platforms, and local business listings, allowing you to reach a wider audience and target specific niches.

Start by researching and compiling a list of reputable citation sites that are relevant to your industry or niche. Look for sites with high domain authority, a good reputation, and a strong user base. These sites should provide valuable information to users and have a positive online presence.

Influencer Outreach 

Influencer Outreach mainly helps us build relationships with influencers and help us in promoting our content through them. The primary goal of influencer outreach is to tap into the influencer’s reach and influence to amplify brand awareness and drive engagement.

We may not always get a backlink, but getting an influencer to share your content is no less than that. However, on a fortunate occasion, we experienced an additional benefit during our influencer collaboration – we received a backlink from the influencer.

The endorsement from an influencer holds significant weight in the eyes of their followers, contributing to building brand trust and expanding our reach.

How To Choose The Right Manual Link Building Service Provider? 

When selecting a manual link building service provider, businesses must consider several key factors to ensure they choose the right one for their needs.

1. Experience and Expertise: Look for a link building service provider with a proven track record and substantial experience in manual link building. Evaluate their expertise in your industry or niche to ensure they understand the specific challenges and opportunities related to your business.
2. Quality of Backlinks: Assess the quality of backlinks the service provider can deliver. Ensure they prioritize acquiring high-quality, relevant, and authoritative backlinks that align with your business goals. Quality is more important than quantity when it comes to backlinks.
3. White Hat Techniques: Confirm that the provider strictly follows ethical and white hat link building techniques. Avoid providers that engage in black hat practices, as they can harm your website’s reputation and incur penalties from search engines.
4. Customized Strategies: A good link building service provider will tailor their strategies to meet your business’s specific needs and goals. They should be able to understand your target audience, industry, and competitors, and create customized link building campaigns accordingly.
5. Reputation and Reviews: Research the provider’s reputation in the industry and look for reviews or testimonials from their clients. Check their online presence, website, and social media profiles to get a sense of their credibility and professionalism.
6. Pricing and ROI: Consider the pricing structure of the service provider and evaluate it in relation to the potential return on investment (ROI) you can expect. While affordability is important, prioritize providers that offer value for your investment and demonstrate a focus on delivering measurable results.

By considering these factors and conducting thorough research, you can choose the right manual link building service provider that aligns with your business objectives and contributes to your SEO success.

Do you need help with Link Building?

Contact us today! We offer a variety of link building services that can help improve your website’s ranking on search engines.

Contact Us Now!

Tips for Maximizing the Effectiveness of Manual Link Building  

To maximize the effectiveness of manual link building services, consider the following tips.

Choosing the right keywords and anchor text 

Conduct keyword research to identify relevant and high-performing keywords related to your content or target audience. Opt for keywords with a good search volume, low competition, and high relevance to your website or a specific page. 

When it comes to anchor text, it’s important to use natural and organic phrases that seamlessly blend into the content. Avoid over-optimized anchor text and aim for a diverse mix of exact match, partial match, branded, and generic anchor text.

Ensure the keywords and anchor text are contextually relevant to the linking page and your website content. You can also vary your anchor text by using variations of keywords, synonyms, or related phrases to maintain a natural link profile.

Targeting high-quality and relevant websites 

Identify the websites within your industry or niche that have a strong online presence, high domain authority, and a significant following. Look for websites that regularly publish content related to your industry, as this increases the chances of obtaining relevant backlinks. Analyze the website’s link profile to assess the quality and credibility of its existing backlinks.

Creating valuable and shareable content 

Identify the trending topics to figure out what kind of content is currently in demand. Craft high-quality content that offers unique perspectives, actionable tips, or in-depth analysis.

Incorporate visually appealing elements such as images, infographics, or videos to enhance the overall user experience. Additionally, make sure your content is well-structured, easy to read, and optimized for search engines.

Building relationships with website owners and influencers 

Show genuine interest in their work, engage with their content on social media, and provide constructive feedback. Building a relationship takes time, so be patient and persistent in your communication efforts.

These relationships can not only result in quality backlinks but also expand your network, enhance your reputation, and increase the visibility and effectiveness of your manual link building services.

Ensuring ethical and natural link building practices 

It’s crucial to adhere to search engine guidelines and avoid any manipulative tactics that can lead to penalties or damage your website’s reputation. Avoid engaging in link schemes, purchasing links, or participating in link farms, as these practices can harm your website’s rankings in the long run. Prioritize quality over quantity, seeking relevant and authoritative websites to acquire backlinks from.

By implementing these tips, you can enhance the effectiveness of manual link building services and strengthen your website’s authority, visibility, and organic search rankings.

Key Takeaways 

Manual link building plays a crucial role in improving a website’s visibility, authority, and traffic. By employing these strategies and tips, businesses can unlock the potential of manual link building services to boost their website’s rankings, increase organic traffic, and achieve their online marketing goals.

FAQs on Manual Link Building  

How does manual link building differ from automated link building? 

Manual link building involves the process of acquiring backlinks through personal outreach, relationship building, and content promotion, ensuring relevance and quality. It requires human effort, expertise, and customization. 

Automated link building, on the other hand, utilizes software or tools for building links automatically, often with less control over relevance and content quality.

How can a business find high-quality, authoritative websites for manual link building? 

To find high-quality, authoritative websites for manual link building, a business can employ several strategies such as conducting thorough research using search engines, exploring industry directories and listings, leveraging professional networks, seeking recommendations from industry influencers, and monitoring competitors’ backlinks. Additionally, using SEO tools like Ahref and SEMRush can provide valuable insights into the authority and relevance of potential link sources.

How can a business measure the success of its manual link building efforts? 

A business can measure the success of its manual link building efforts by tracking key metrics such as improvements in keyword rankings and organic traffic.

What are some potential downsides of relying on manual link building services? 

Relying on manual link building services can have potential downsides as it is time-consuming, requiring significant effort and resources. Finding relevant and high-quality link opportunities may be challenging. Additionally, there is a risk of low success rates in securing backlinks, and the effectiveness of outreach efforts may vary depending on the expertise and skills of the service provider.

How can a business avoid common mistakes or pitfalls in manual link building? 

To avoid common mistakes or pitfalls in manual link building ensure to-

• Not fall prey into link schemes (Check the process of the link building service provider as many of them just claim to build link manually, but all they have is a list of websites from where they purchase links)
• Choose the right page to build backlinks
• Analyze whether you really require backlinks to improve your website rankings.

About the Client 

The client is based out of the US and is an SEO Consultant with 10+ Years of experience. Initially, the client had a one-person agency wherein he was helping his customers with all types of SEO Services like Technical Audit, On-Page Optimization, Content Marketing, and Link Building activities. 

We have been engaged with this client for 3 years and have seen him grow from a one-person agency to a 10-person team!

The client primarily works with enterprise companies like 1Password, Basecamp, Atlassian, Yelp, and ScentBird, among many others.

Issues Faced by the Agency

Since the client is proficient in SEO himself, he always received a lot of inquiries and potential projects. However, due to limited bandwidth – he couldn’t accept them. 

Being the only person in the agency, it was difficult for him to perform all the tasks single-handedly. He was in dire need of valuable and trustworthy resources to scale up his business. 

When the client got to know about our white-label SEO services, he approached us to understand our process, technical expertise, and commercials. 

Upon reviewing our example deliverables for Technical Audit, Keyword Research, Content Briefs, and more, the client was thoroughly impressed by the level of detailing and exceptional quality.

We then discussed the commercials, and the client was happy to start with a small engagement. 

Our Approach 

During the initial stage, our engagement with the client was according to the Time and Material Model, where the client engaged with us for a fixed number of hours every month.

The client would assign us tasks at the beginning of every week. Our goal was to complete and deliver the given tasks by the end of the week or before the deadline. To manage all those projects under a single roof, we used the platform Asana. 

We were assigned all types of SEO work, such as technical audits, audit resolutions, content briefs, content strategy, link building, and many more. 

We were able to deliver quality work to our client as we specialize in Technical SEO, On-page Optimization, and Link Building activities. We have separate teams for performing all these SEO activities, and hence, we routed work assigned by the client to the respective teams.

The approach worked positively for the client and helped grow his business. The client gained a significant amount of time back as we took care of his SEO work. 

Later on, as our engagement grew, the client requested a dedicated resource, where a person from our team started to work full-time with the client.

With the dedicated resource model, the client was able to get a faster turnaround time since the resource was working specifically for him every day. 

Today, the dedicated resource contributes greatly to the client’s team by creating standard operating procedures, training new resources, and delivering SEO activities.

Want to boost your website’s traffic and visibility?

Give Zestard a try to improve your brand’s online presence and fulfil all your digital marketing needs.

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Projects Worked On 

Here are a few projects we have worked on for our digital agency client. 

For a Project in the Healthcare Business

The website was new, and the end client wanted to launch a product. We helped them increase organic traffic from 10K to 25K monthly.

For a Project in the Electric Automobile Business

The website was new, and the client wanted to create brand awareness and increase organic traffic. We provided them with content topic suggestions to rank in the SERPs, which led to their website traffic increasing from 900 to 1,800 per month.

For a Project in the Bereavement Care Business

The client’s website had a lot of crawling and indexing issues. We helped them fix these issues and recommended internal linking & content optimization, increasing their traffic from 8K to 33K per month.

For a Project in the Online Security Business

The website was a well-known and established brand. We helped them with Technical SEO, On-Page Optimization, Creation of New Pages and Blog Content Briefs. The combined efforts increased their traffic from 550K to 750K per month.

Note: To maintain client confidentiality, we have not disclosed the names of the projects we have worked on for our client.

Future

Our partnership with the client and their internal team remains paramount as we assist them in delivering top-notch results. With the SEO space changing at lightning speed, we must regularly revisit our processes to optimize efficiency and maintain a high-quality standard. 

Currently, we are dedicated to expanding our expertise in Semantic SEO, Digital PR, and other relevant areas, enabling us to effectively support our clients in achieving their goals.

Summing up

With the dedication and efforts that we have invested, along with the vision and direction of the client, his business has grown from a single-person to a 10-person team. 

We believe –  It’s not all about the work but the mindset that we have for them – “We consider their clients as our clients and work as a team to achieve business success.”

We can help you grow your business through our white-label SEO services. Contact us NOW!

Other Case Studies

• Healthcare Case Study
• SAAS Content Marketing Case Study
• Link Building Case Study – Engineering Industry
• Guest Posting Case Study – Outdoor Website
• HARO Case Study – Online Gambling Case Study
• Medical Device SEO Case Study

Thanksgiving, Christmas, Black Friday, Cyber Monday, or any holiday season can do wonders for your online sales. According to the data, sales during Christmas in the UK reached 84.17 billion British pounds in 2021.

But, what about the increasing competition during those times? How can you avoid that?

Well, you surely can’t avoid competition, but you can outrank your competitors by ranking your website in search engines like Google. This way your website can get easily noticed and will fetch more organic traffic, eventually leading to increased sales.

In this article, we’ll cover:

• About the Client
• Our Approach
• Final Thoughts

Today, we are going to give you a glimpse of how we helped an online gifting client achieve top keyword rankings in a span of 4 months through our Link Building Services.

About the Client

Our client is based in the UK and sells personalized gifts items and experiences for every occasion, be it birthdays, or anniversaries, or weddings, or any other occasion. Unique customized gift items and experiences are a major highlight of the client’s business. 

As the season of Christmas was approaching, the client wanted to increase their organic traffic and keyword rankings to reach a wide range of audiences. It was a seasonal collaboration of four months until the festival of Christmas. We started working on this project in Sept’22 and ended it in December’22. 

So far, we have helped them rank their keywords in the top positions in the SERPs in just a span of 4 months through our link building activities.

Our Approach

Identify the Target Pages and Backlink Gap

Our first step involved identifying the target pages of the client’s website by analyzing the conversion potential and the keyword ranking opportunity for those pages.

Further, on performing backlink gap analysis, we got a good idea of the number of backlinks that we needed to create to rank a particular page on Google.

Identify the Prospects

On identifying the set of target pages that needed a boost, we further dwelt in researching for the potential top ranking keywords for our client’s website. 

We decided to opt for keywords that matched the intent of the page and also had relatively high search volume and low difficulty. 

We found relevant prospects using the Ahref Content Explorer and at a later stage, the prospects were manually filtered and reviewed by our link building team. 

Our next step involved identifying the contact details of the prospects in order to pitch them. 

Prepare Outreach Email Scripts

We created a couple of outreach email scripts to pitch the prospects we had identified.  We also ensured that our subject lines were clear and conveyed what we exactly wanted to say via email. We kept our scripts short and to the point, eliminating all the additional fluff from it.  

Launch the Campaign & Build Backlinks

To reap the most benefits from guest posting for our client, we developed a personalized link-building strategy to suit the client’s business needs. We built high-quality and niche-relevant backlinks on the identified target pages for our client’s website.

During these 4 months, we have successfully built around 120 backlink for our client from well-known websites such as:

• Luxatic (DR – 60, Traffic – 497.2K)
• Fashion Gone Rogue (DR – 71, Traffic – 242.4K)
• ShineSheets (DR – 54, Traffic – 165K)
• Tasteful Space (DR – 30, Traffic – 158K)
• Its Overflowing (DR – 56, Traffic – 146K)
• Luxuo (DR – 67, Traffic – 109K)
• Guides for Brides (DR – 73, Traffic – 68.9K)
• Swagger Magazine (DR – 64, Traffic – 66.4K) 
• Upscale Living Mag (DR – 64, Traffic – 31.9K) 
• Emily Reviews (DR – 54, Traffic – 30.5K) and many more trusted and authoritative websites.

When the backlinks were obtained from credible and trusted sites, a clear boost in the organic search engine traffic was visible. All the links that were received through link building activities definitely gave the client’s website traffic an uplift, rank their keywords, and also helped reach a wide range of audience.

Final Thoughts

Ranking the keywords in the SERP, doubling the website traffic organically, building high-quality backlinks, and improving the reach in such a short period of time was quite a challenging task, but we managed to establish it successfully.

We can help you in ranking your keywords in the SERPs, uplifting your website’s organic traffic, and grow your reach too, Contact us now!

Do you need help with Link Building?

Contact us today! We offer a variety of link building services that can help improve your website’s ranking on search engines.

Contact Us Now!

Other Link Building Case Studies

• How We Increased the Organic Traffic by 3X through Guest Posting in 6 Months
• How We Increased the Organic Traffic by 7X through Guest Posting in 12 Months
• How We Increased Organic Traffic by 5X and Revenue by 8X for an Ecommerce Client
• How we Helped our Dating and Relationship Industry Client Recover their Organic Traffic in 10 months
• How our White Label SEO Services Turned a One Person Agency into a 10+ Person Team

Developing and launching a new medical device is no easy process, and promoting it online is equally challenging. A solid pre-launch  strategy requires marketing efforts from all mediums such as social media platforms, PR, SEO, and more. 

One of the most important marketing channels is SEO, as it helps websites to gain traffic, rank in the SERPs, and create awareness among the public. 

Today, we are going to give you a glimpse of exactly how we increased the organic traffic of a new medical device company by 10X in a span of 24 months through On-Page, Technical SEO and Link Building activities.

About the Client

Our client is based in the US and is preparing to launch an Automated External Defibrillator (AED) for treating sudden cardiac arrest and restoring normal heart rhythm. 

The client closely works with hospitals, schools, churches, gyms, and offices to spread awareness among the public about the importance of AEDs and prompt response to cardiac emergencies.

This client’s website was relatively new, and their main goal was to create awareness about AEDs, why they are important, how to select an AED, and more. 

Creating educational content was their way of becoming a trusted brand in the AED space so that users could buy their product when they launch.

When we were approached by the client, their AED device was at the stage of manufacturing and under the FDA inspection. The client had applied for a patent for his AED device, and the process was on-going.

The client was keen on increasing brand awareness before the launch of their product. 

We have helped them position as an expert in their industry through content marketing & media mentions.

It was a white-label engagement, so we have decided to keep the name of the client confidential.

Our Approach

Conducted Technical Audit

Our first step to boost the SEO presence of any website is to conduct an SEO audit. Performing the audit helps us uncover the crawling and indexing issues that often block the performance of the website.

On conducting an in-depth technical audit, we came across a list of issues on the website that needed to be resolved and started prioritizing them based on their scale of urgency (high to low).

Some of the issues identified were: 

• 301 Redirect Chain
• Canonical Errors
• Subdomain’s Robot’s.txt File 
• Limited Internal Linking, and many other issues.

Detailed technical audits were performed once in every six months, to ensure all the facets of SEO were covered and addressed immediately. Also, to avoid emerging issues, monthly site audits were performed using Ahrefs Site Audit tool.

4-Step Content Strategy

As the client wanted to develop educational content around Sudden Cardiac Arrest (SCA) and the use of AEDs, we had to come up with a solid content strategy.

Our content strategy involved keyword research, creating content outlines, preparing content, and re-optimizing old content. 

Let us take a look at these steps in detail:

Step 1: Keyword Research & Content Calendar 

As the client’s website was new, it was challenging for us to rank in the SERPs for top ranking keywords in the client’s niche. So, we created a content strategy that can help us to rank in a short span of time.

We started by creating a content calendar that consisted of all the related and trending keywords that can be used to rank in the SERP. We had listed out all the long tail keywords, short tail keywords, as well as the seed keywords.

Out of all the keywords, we opted for long tail keywords instead of the seed keywords. 

To give you an instance, one of our seed keywords was “AED”, and instead we opted for “What is an AED?” (a long-tail keyword).

This helped us rank faster for the above-mentioned long-tail keyword, resulting in an increase in the organic traffic of the client’s website.

We also chose the keywords with low search volume in our content calendar, to have less competition when ranking for those keywords.

Step 2: Content Outlines

Once we were ready with the keywords and the content topics, our next step included preparing detailed content outlines (structure) that helped the writers get a detailed overview of what exactly is to be mentioned in the blogs.

The outlines consisted of a detailed blog structure from an SEO perspective. In the outlines, we covered all the necessary details, such as primary and related keywords (along with their search volume), recommended word count, URL slug, optimized meta title and description, heading and tags, content format, FAQs, and internal links.

Our well structured content outlines helped the writer in writing SEO-friendly content with ease. We also used tools such as Neural Text & Hemingway App to add entities and measure the content score before publishing the content. 

Step 3: Content Creation

Once the content outlines were created, the client’s team took charge of writing the actual content. Their expertise in AED and related subjects allowed them to produce highly informative and actionable content. 

The client’s team’s proficiency in AED, their deep understanding of the topic, and their ability to translate their expertise into compelling content played a pivotal role in delivering valuable information to the target audience.

Step 4: Reoptimizing Old Content

Keeping a constant watch on the blogs, enabled us to assess their performance effectively. By doing so, we were able to identify the blogs with good performance and those requiring reoptimization in order to rank better on search engine results pages.

It also gives us insights on the blogs that have the potential to rank in the 1st page of the SERP (if they are already ranking on the 2nd or 3rd page), so that we can reoptimize them to make them rank.

As we reoptimized the blogs, we considered the keywords based on their performance in Google Search Console. We reviewed the internal linking pattern of the articles and made edits to the content based on the top-performing (competitor) articles in the SERP.

By following this 4 step content optimization strategy, we managed to rank the underperforming articles on the 1st page of the SERPs.

Internal Linking Optimization

Tip: An effective internal linking strategy can turn out to be a game changer for the websites. We aren’t just saying, we have actually observed it for many of our other clients as well. 

Hence, we conducted the same activity for this client, but in a little different manner.  

When the client updated us that their AED product was approved by their Nation’s government, we created internal linking strategy for their newly published product pages that contained the following ideas:

• Using Side Banners
• Adding Footer in the Articles/Guides
• Ideation of Anchor Texts
• Selection of Articles  ( we selected only the relevant and top-performing articles)

Our strategy worked really great! 

Result – The product pages started getting indexed faster and the product collection pages started ranking in the SERP for a few keywords.

Build High-Quality Links

Apart from the technical recommendations, content reoptimization, and internal linking, we also performed a few link building activities such as HARO, Guest Posting, and Shotgun Skyscraper to build links of high-quality & authority for the client’s website.

Till date, we have successfully built numerous backlinks for our client from well known websites such as –

• Best Life Online (DR – 78, Traffic – 4.8M)
• She Finds (DR – 72, Traffic – 118K)
• Up Journey (DR – 70, Traffic – 40.7K)
• Health Benefits Times (DR – 69, Traffic – 52.3K)
• Health Care Business Today (DR – 66, Traffic – 23.6K)
• Vegamour (DR – 51, Traffic – 40.7K) and many more trusted and authoritative websites. 

Summing-up

A new website requires a well-planned SEO strategy to perform well in the SERP results. After implementing the above mentioned strategies and overcoming the challenges, the client’s website is now seeing continuous improvement in organic traffic.

Looking to shoot-up your website’s organic visibility? Contact us NOW!

Other Related Case Studies

• How we Boosted Organic Traffic of a US Healthcare Company by 6X
• SAAS Content Marketing Case Study– How We Increased 250K Organic Visitors in 12 Months]
• How our White Label SEO Services Turned a One Person Agency into a 10+ Person Team

Want to boost your website’s traffic and visibility?

Give Zestard a try to improve your brand’s online presence and fulfil all your digital marketing needs.

Contact Us Now!

A drop in traffic is scary for the website owner as it puts them in a critical situation. If this issue is left unaddressed, it can lead to a potential loss of revenue and visibility that can impact the overall business performance and brand perception.

We are going to give you a glimpse of how we recovered the organic traffic of a dating and relationship guidance website in a span of 10 months through Traffic drop analysis, Technical SEO Audit, and On-page recommendations.

About the Client

Our client owns a website dedicated to couple relationships, which offers a secure, fun, and non-judgmental space for people to read, share, and discuss theory experiences in the journey of love and relationships. 

They cover all aspects such as single life, dating and relationships, marriage, parenting, and divorce. 

Apart from publishing informative articles, our client also provides counseling services to people with problems in their love and marriage life.

At present, the client has a team of 35 people composed of experts, counselors, and writers that publish around 2 to 5 articles every day. 

Issues Faced by the Client

All of a sudden, the client’s website witnessed almost a 50% drop in their organic traffic. Furthermore, this led to a drop in their revenue by 60%.

As the client’s revenue depended majorly on its website’s organic traffic, the client wanted an expert SEO Agency to help them in recovering their lost organic traffic. This was when the client approached us.

We helped the client recover its organic traffic by conducting traffic drop analysis and providing technical and on-page recommendations.

We have decided to keep the client’s name confidential with respect to the NDA signed between us.

Let us take a closer look at the approach that we had followed for recovering the lost organic traffic of the client’s website.

Our Approach

Traffic Drop Analysis & Website Audit

To understand why the website traffic had dropped, it was important for us to review the website’s health by conducting a traffic drop analysis and an extensive website audit.

Traffic drop analysis is conducted to diagnose the traffic drop, identify the declining traffic pages and keywords.

Our traffic drop analysis was also accompanied by a technical and content audit to ensure we did a 360-degree audit of the client’s website.

On conducting the audits, we identified a total of 24 issues, out of which 5 Issues were of high priority, 3 were of medium priority, and 16 were of low priority issues. 

High Priority was given to issues that were urgent and critical. These issues, if fixed, can immediately help us recover the lost traffic.

Medium Priority was given to issues that were important but not urgent. They can have a long-term effect in improving traffic.

Low Priority was given to issues that were best practices and which were good to resolve but may not necessarily help us in recovering the traffic. 

Out of all the issues we identified and fixed, let’s look at one major issue.

MAJOR ISSUE – Under Performing Articles & Unhelpful Content 

There were over 8000 articles published on the client’s website, and out of them, around 6898 articles had very low traffic. 

Following was the 12 months traffic breakdown of these articles:

• 2809 articles – 0 clicks 
• 2075 articles – 1 to 10 clicks 
• 1470 articles – 11 to 50 clicks
• 544 articles – 51 to 100 clicks

Around 86% of their articles can be considered as pages of low quality content.

Having many pages on the website with almost no traffic or clicks can be perceived as unhelpful content, which might have led to traffic loss and lower SERP visibility.

Here is the guideline from Google on helpful content to support this:

“Any content — not just unhelpful content — on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that’s better to display. For this reason, removing unhelpful content could help the rankings of your other content.” (Source)

It is clearly stated that if a website has a high amount of unhelpful content – it is less likely to perform well in the SERPs. 

Unhelpful content situations can be addressed in two possible ways – (i) rewriting the content to make it helpful and (ii) deleting the content.

We recommended that the client delete all pages that received 0 clicks in the past 12 months as the first step. 

Furthermore, we also suggested deleting the articles with clicks between 1 to 50, but only after reviewing them manually.

As part of our manual review, we asked them to identify any content they wanted to keep that wasn’t rank-worthy but still useful to their audience.

It was a tough decision for the client to remove so much of the website content, but it was necessary to do so. 

In the end, the results were extremely positive!

Want to boost your website’s traffic and visibility?

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Other Issues Identified

Apart from the above-mentioned major issue, there were other issues that we had identified, such as,

• Irrelevant pages indexed on Google 
• Trailing slash (/) issue
• Blocked URLs due to 403 error
• Multiple Pop-ups Affecting User Experience
• Duplicate Content
• Poor Score on Core Web Vitals
• And many more…

Monthly Consulting Calls

We did consulting calls with the client to help them implement all our recommendations and also help them improvise their content creation process. 

We had suggested they start using the “Surfer SEO” tool to add entities, choose the correct keywords, and much more. 

Conducting ongoing monthly consulting calls not just helped the client improve their understanding of SEO but also improved their content creation workflow.

Result – Happy Client

On implementing our recommendations and suggestions, the client’s website traffic has now been recovered. 

Hurray!!!

• Initial improvements were observed in the website in September 2022, when the board core algo hit. The website traffic moved to 35K-40K per day.

• The next improvements were observed in March 2023, when another board core algo hit. The organic traffic of the website spiked up to around 50K per day.

 You can see the client’s response below – 

Final Thoughts

Recovering the organic traffic of a website that witnessed a major drop in their traffic was indeed a complex and challenging task, but we managed to accomplish it successfully.

Impressed, aren’t you?

We can help you recover/ uplift your website’s organic traffic too, Contact us NOW!

Similar Case Studies

• SAAS Content Marketing Case Study – How We Increased 250K Organic Visitors in 12 Months
• How We Increased Organic Traffic by 5X and Revenue by 8X for an Ecommerce Client
• How We Increased The Organic Traffic By 3X For An Ecommerce Client In Just 4 Months
• How We Increased the Organic Traffic by 3X through Guest Posting in 6 Months

We are going to give you a glimpse of exactly how we increased the organic traffic of a healthcare website from 4,751 to 31,503 through On-Page SEO and Content Optimization.

About the Client

Our client is the largest and most active physician wound management group in the US – delivering over a million patient encounters per year. Our client offers wound care education, nursing certification, and career opportunities to medical professionals in the US. 

They had been struggling to increase their website traffic and online presence for the past few years and reached out to Zestard for help. So far, we have increased the organic traffic by 6 times in a period of 15 months through just On-Page SEO and Content Optimization activities.

Our Approach

Conducted Technical Audit

Our first step to improve the SEO presence of any website is to conduct an SEO audit. Through the audit, we uncover crawling and indexing issues – which often block the performance of the website in search engines. 

We conducted an in-depth technical audit and came across a list of issues on the website that needed to be resolved. Some issues had to be resolved immediately, while some could be resolved gradually. We marked the issues on a scale of high to low based on their priority. 

Some of the critical issues that we identified in the initial audit were:

• Blog Pages were blocked from Google for Indexing due to the incorrect implementation of Canonical Tags 
• Critical Service/Commercial pages had no-follow, no-index tag
• Missing Author Bio on blog pages
• Missing Schema 
• Meta Titles were not optimized 

We also performed brief SEO Audits every quarter to ensure good technical health of the website. In one of our quarterly audits, we discovered that the client’s development team had deleted top-performing pages by mistake, which resulted in a major traffic loss.

Performed Keyword Research & On Page Optimization

After resolving the Technical SEO Audit Issues, we performed extensive keyword research to identify the keywords that we could target on the client’s page. We used the keywords from these exercises to optimize the title, description, heading tags, and content of the client’s pages. 

Through this exercise, we were able to improve the keyword ranking of one of their most important job recruitment keywords.

Content Audit & Existing Content Optimization

After completing the website audit and on-page optimization, usually, the focus is on generating new content. 

Unfortunately, in the client’s case, they were a bit reluctant to publish new content. Instead, they wanted us to focus on optimizing the existing content and increasing traffic. 

The client had approx 120 blog articles on their website, out of which only a few articles were bringing significant traffic. Thus, we chose to carry out a detailed content audit to:

• Identify the articles that can be improved further through rewriting
• Identify the articles that can be improved further through proper keyword targeting and on-page optimization 
• Identify the articles that can be deleted since they didn’t add any value 
• Identify any duplicate or repetitive content 

After completing the content audit, we presented a detailed action plan and started tracking the performance of the improvised article.

The newly improvised articles started to perform really well and we were able to help them increase the organic traffic from the existing content.

Publishing New Content

After seeing the improvements from the existing content optimization efforts, we earned the trust of the client and convinced them to publish new content to attract physicians and nurses (their ideal target audience). 

It was a pilot project and we had to ensure that new content would bring in new traffic and perform well. 

Considering our expertise and our approach to content creation, we were able to produce great results. Find below the screenshot of month-wise traffic from these newly published articles:

One of the reasons we were able to generate traffic from newly published content was because of our detailed content brief.

Only a Handful of Backlinks Were Built

We performed a detailed backlink gap analysis and identified that the website had sufficient backlinks for most of its commercial pages. Hence, we were not aggressive with building a lot of backlinks. We build just 2 – 4 backlinks every month to keep up with the competitors.

Suggested Career Opening Page for Each US States

The client provides job openings to physicians and doctors in various states. To ensure that we attract more job applicants, we suggested the client to create career-opening pages for all the states in the US. We then prepared the entire strategy from Design to Execution. We also suggested adding internal links to the main career page through the different state pages.

As of today, the client’s state pages are now ranking on page 1 for most of the state keywords.

Summing Up

After implementing the above-mentioned strategies and overcoming the challenges, the client’s website is now seeing a fantastic boost in its organic traffic and conversions.

Do you want your website’s organic traffic to increase? Try Zestard’s digital marketing services and improve your brand’s online presence.

Other Related Case Studies

• How We Increased 250K Organic Visitors in 12 Months
• How We Increased The Organic Traffic By 3X For An Ecommerce Client In Just 4 Months
• We Increased Organic Traffic of a Healthcare Company by 800%
• Medical Device SEO Case Study
• White Label SEO Case Study

Want to boost your website’s traffic and visibility?

Give Zestard a try to improve your brand’s online presence and fulfil all your digital marketing needs.

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Shopify Unite is an annual meetup hosted by Shopify for bringing the Shopify developers and the Shopify partners in the Shopify community together. 

Zestard has been a Shopify partner and expert since 2016 and attended the Shopify Unite event that took place in Melbourne in 2022. Zestard attended Shopify Unite in 2018 and 2019 which were organized in Toronto, Canada. 

The Shopify Unite 2022 event was largely physical, thanks to the relaxation of COVID regulatory rules in many countries. This was the first time Shopify hosted a physical event since the start of the COVID pandemic.

However, there was also an option of tuning in virtually from the comfort of your home, as Shopify did make a room for that too. 

The event was hosted in three Cities – London, Toronto, and Melbourne between Sept’22 and Oct’22. The format and structure were the same in all three cities wherein the First Day was dedicated to Talk from Shopify Team and Second Day involved Talks from Shopify Partners. 

The topics discussed during the talks included announcements of new products and features from Shopify, as well as strategies for growing a Shopify agency and increasing the growth of the Shopify App. You can find here the recorded video of all the talks.

Here are some of the pics from the event:

The primary goal of the Shopify Unite event was to create a platform where knowledge and ideas can be shared and also create room for more deeper and meaningful collaborations within the Shopify community. 

eCommerce is an ever-evolving industry, so much so that you must be intentional about keeping up with emerging trends and technologies, or you could lose out. 

Attending the Shopify Unite conference provided insights on where Shopify was headed, understanding the emerging trends, forging partnerships, and also getting a peek into the opportunities in eCommerce that we can tap into.

Updates to Shopify core features were announced at Shopify Unite 2022. Moreover, changes in theme and app structure were also made public during the event. 

One-stop solution for all your Shopify requirements!

Set up your Shopify store or migrate to one with Zestard’s Shopify Development services.

Contact Us Today!

We will give you a glimpse of exactly how we scaled the organic traffic of a SAAS-based website by publishing new content. The organic traffic of newly published articles went from 0 to 250K per month in the span of 12 months through content marketing activity.

About the Client

Our client owns a cloud-based invoicing and accounting software company specifically suitable for small and medium-sized businesses. The client’s software provides features such as invoices, double-entry accounting, expense and receipts tracking, payments,  time tracking, and many more.

Though the client’s website already had a good amount of traffic, the client was keen on scaling up the business. The primary goal of the client was to create awareness among small and medium-sized businesses by providing solutions related to accounting, invoicing, and many other features.

Promoting the software was also a major concern for the client. Converting customers from trials to upgrades was a challenging task. So far, we have published over 1100 articles on the client’s website in the span of 12 months for boosting the website’s traffic and conversions.

We have decided to keep the name of the client confidential, as it was a complete white-label content marketing engagement.

Our Approach

Conducted Content Gap Analysis

We started with the competitor analysis in the client’s industry to identify the client’s strengths and weaknesses compared to their competitors. Later, we conducted an extensive content gap analysis market-wise (US, UK, AU, ZA, and CA) around product features to identify the topics that are missing on the client’s website.

After figuring out the relevant content topics (keywords) that were covered by the client’s competitors but missed out by the client, we also identified what was new and trending in the market related to invoicing, accounting, and other features.

Prepared Content Briefs and Articles (1100+)

We specifically reviewed the top 10 ranking articles in the client’s niche in the Google SERP. Taking into account the competitor’s high-ranking articles, we decided to prepare better content for our client’s website. 

First, we created content briefs for the discovered content topics (keywords). Some content briefs were created manually, while some were created with the help of tools like Frase.io and Surfer SEO. We created a proper blog structure in the content briefs from an SEO perspective. 

We further prepared a content brief checklist which consisted of all the things that were required in the content such as the word count, headings and subheadings, entities, and FAQs.  With the help of writers, we prepared content for all the 1100+ content briefs that were prepared.

Reviewed the Content

Once the content was ready, our next step was to review the content that was prepared. We ensured that the content was prepared according to the structure that was provided in the content brief, and also suggested changes wherever required. 

Our main focus was to maintain the quality of the content. We checked the content score using the Frase.io tool and the readability score of the content using the Hemingway tool. We also inserted internal links directing to the money-making web pages into all the content. This was done to drive more traffic and conversions to the client’s website.

Published and Monitored the Content

We gradually published over 1100 articles on the client’s website. During this process, we also inserted the blog CTAs and images into all the live articles. 

After completing the process of publishing the content, we monitored the performance of all the published articles by creating a Data Studio Dashboard. We also tracked the rankings of the keywords using STAT from Moz. Apart from this, we updated the XML Sitemap and ensured that the pages were indexed on Google.

Final Thoughts

After implementing the above-mentioned content marketing strategy and overcoming the challenges, the client’s website is now seeing a continuous boost in organic visibility and conversions.

Impressed, aren’t you?

We can help you in uplifting your website’s organic traffic and increase conversions too. Our digital marketing services can help your brand become more visible online.

Similar Case Studies

• How We Increased Organic Traffic by 5X and Revenue by 8X for an Ecommerce Client
• How We Increased The Organic Traffic By 3X For An Ecommerce Client In Just 4 Months
• How We Increased the Organic Traffic by 7X through Guest Posting in 12 Months
• How We Increased the Organic Traffic by 3X through Guest Posting in 6 Months
• How our White Label SEO Services Turned a One Person Agency into a 10+ Person Team

Want to boost your website’s traffic and visibility?

Give Zestard a try to improve your brand’s online presence and fulfil all your digital marketing needs.

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Zestard won the prestigious GESIA Award for the “Best Digital Marketing Company, 2022”. 

The GESIA (Gujarat Electronics and Software Industries Association) Annual Award is an initiative taken to identify and recognize startups as well as innovation-oriented companies to grow and flourish, in the state of Gujarat. GESIA is a platform that gives an opportunity to honor and recognize innovation and excellence in the ICT industry. 

The 12th edition of the GESIA Annual Awards, 2022 (Recognizing Excellence of Gujarat’s ICT Industry) was held during GESIA Digital Management Conclave, 2022. This award ceremony was held in Ahmedabad on Friday, October 7, 2022, at Courtyard by Marriott.

The event started with the Digital Management Conclave and was followed by the Award Ceremony. The conclave was held for integrating IT and Non-IT industries and was attended by over 400 CIOs and CXOs, esteemed speakers, and panelists along with dignitaries from Gujarat. 

Categories of the GESIA Annual Awards were

• Best Software Company
• Best Product and Solution
• Best System Integrator Company (Hardware)
• Best Infrastructure Managed Service Provider (Software)
• Best BPO or KPO Company  
• Best Electronics Industry Company
• Best Digital Marketing Company
• Best Digital Transformation Adoption

Out of 130+ nominees in the above-mentioned categories, Zestard Technologies was recognized and awarded in the “Best Digital Marketing Company” category.

To participate in this event, Zestard registered by filling out an extensive questionnaire. In the questionnaire, Zestard descriptively showcased how they have helped address their client’s business problems using effective and unique solutions and techniques. Zestard presented case studies of five different clients to support their questionnaire.

Zestard is one of the leading Digital Agencies that help customers with Website Development, Digital Marketing, and Website Maintenance. Some of the known clients include FreshBooks, Baidyanath, JadeBlue, SkyblueStationery, Boheco, Electrotherm, Kodak Lens, Fabric Pandit, Avast AVG, and many more.

Considering Zestard’s diligence and contribution to the Digital Marketing sector, this award was well-deserved, and there are many more to come! Zestard is looking forward to more such awards and recognition in the near future. 

Cheers to Zestard!!!

Want to boost your website’s traffic and visibility?

Give Zestard a try to improve your brand’s online presence and fulfil all your digital marketing needs.

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