In the ever-evolving world of e-commerce, Shopify has carved out a unique niche for itself.  

The platform continues to empower countless new store owners, offering them the tools to create and manage their online shops with ease. 

However, navigating this vast landscape can be a daunting task, especially for those who are just dipping their toes into it. 

That’s why we’ve curated 12 Shopify tips that every new store owner should know in 2023. 

Whether you’re looking to optimize your storefront, streamline operations, or boost customer engagement, this article will provide invaluable insights to help you navigate Shopify’s robust features and set your online store up for success. 

And remember, if you need help with your Shopify store Design, Development, and Digital Marketing, don’t hesitate to contact us to learn more about our services. 

Ready to learn those tips? Let’s dive in!

In this article, we’ll cover:

• Use High Quality Product Images and Descriptions
• Create Upsell And Cross Sell Opportunities
• Provide Enhanced Search Functionality
• Integrate Social Media And User-Generated Content
• Utilize Email Marketing And Automations
• Implement SEO Best Practices
• Promote Your Products Using FaceBook Google Ads
• Use Live Chat
• Offer Free Shipping
• Offer Subscription Options
• Abandon Cart Setup
• Product Review
• Key Takeaways
• Frequently Asked Questions

1. Use High Quality Product Images and Descriptions

Using high-quality product images and descriptions is one of the most powerful tactics to attract customers and boost sales in your Shopify store. According to research by Pixelz, images drive up to 65% more conversions.

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Here are some tips to help you get the most out of your product images and descriptions:

• Focus on the Quality

Make sure the images you use are clear well-lit, and showcase your products from different angles. Avoid using low-quality or blurry images, as they can turn off potential customers.

• Show Your Products in Use

Show customers how your products look and work in real life by including lifestyle photos or videos. This can help customers envision themselves using your products and increase the likelihood of a purchase.

• Optimize Your Images for Speed

Large images can slow down your website, so it’s important to optimize them for fast loading times. Use apps like TinyIMG and PIX – Image Optimizer tools like Kraken.io or Imagify to compress your images without compromising the quality.

• Use Descriptive Filenames and Alt Tags

Use descriptive filenames and alt tags to help search engines understand what your images are about. This can also help improve your SEO and make it easier for customers to find your products online.

• Offer Zoom and 360-degree Views

Giving customers the ability to zoom in and view your products from different angles can help them get a better sense of what they’re buying. 

2. Create Upsell And Cross Sell Opportunities

Upselling and cross-selling are effective techniques for increasing average order value. Upsell by offering a higher-end version of a product or an add-on item, and cross-sell by recommending related products or accessories. According to a survey by HubSpot, up-selling and cross-selling can drive up to 30% of revenue.

Here are some tips to help you get the most out of your upsell and cross-sell opportunities:

• Bundling

Create product bundles by combining products that are often purchased together. Offer a discount for purchasing the bundle instead of individual products.

• Upsell at Checkout

Offer a more expensive or premium version of the product the customer is purchasing. For example, if a customer is buying a camera, offer them an upgrade to a better model.

• Add Recently Viewed Product Widget

Add “Recently Viewed Products” widget on the product page or cart page to help customers to remind them of their last viewed products to get more sales.

• Take the Help of Apps

Apps like Wiser, ReConvert, Selleasy, and Honeycomb are great for setting upsell, cross-sell, and product recommendations on your store.

By offering additional products or upgrades that complement what the customer has already purchased, you can increase the value of their order and potentially turn a one-time customer into a repeat customer. Just remember to focus on providing genuine value and not being too pushy with your sales tactics.

3. Provide Enhanced Search Functionality

Your high-intent shoppers will find what they’re looking for faster with enhanced search functionality – and you can collect important data points about what they want, how they search for those products or services, and how to optimize your offer to match their search queries.

Here are some tips to help you get the most out of your search functionality:

• Optimize Your Search Bar

Ensure that your search bar is prominent and easy to use. Consider using a larger font, contrasting colors, and placing it in a prominent location on your homepage.

• Use Relevant Keywords and Synonyms

Ensure that your product descriptions and titles contain relevant keywords that customers are likely to search for. Use common terms that customers might use to describe your products. Include synonyms and alternate terms that customers might use to search for your products.

• Use Autocomplete

Autocomplete is a feature that predicts what customers are searching for as they type. Ensure that this feature is enabled on your search bar.

• Provide Visual Search Results

Consider using images to display search results. This can help customers quickly identify the products they are looking for.

• Take the Help of Tools

Using search and filter apps like Smart Product Filter & Search, Boost AI Search & Discovery, DOOFINDER – Search & Discovery,  and Searchanise Search & Discovery can provide better search results to customers.

Also, ensure that predictive search is enabled on your Shopify store. This feature is available in many Shopify themes and apps. You can enable Shopify’s built-in predictive search function with a few clicks or use third-party apps to add more advanced search capabilities to your store.

4. Integrate Social Media And User-Generated Content

Social media is a powerful tool for reaching new customers and driving sales. According to a recent study, people spend around 2 hours and 24 minutes on social media platforms. Use platforms like Instagram and Facebook to promote your products, run social media contests, and partner with influencers. 

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Here are some tips to help you get the most out of your social media efforts:

• Use Hashtags

Hashtags are a great way to make your content discoverable on social media. Create a branded hashtag and encourage your customers to use it when sharing their experiences with your products. You can also use popular industry-related hashtags to increase your reach.

• Encourage User-Generated Content

Encourage your customers to share photos and videos of themselves using your products. You can incentivize this by offering discounts or giveaways to those who share the most compelling content. You can also run social media contests to encourage engagement.

• Embed Social Media Feeds

Embedding your social media feeds on your Shopify store can help showcase your products in a more authentic and engaging way. Use Shopify apps like Social Media Feed Widget – Tagembed to embed your social media feeds. There are many apps available in the Shopify app store that can help you do this.

• Monitor Social Media Mentions

Keep an eye on social media mentions of your brand and products. Respond to any negative feedback promptly, and use positive feedback to showcase your products to potential customers.

Social media integration, such as embedding Instagram photos or linking to your social media profiles, can also help you expand your reach and attract new customers. You can use third-party apps to curate user-generated content, display it on your product pages, and even offer incentives for customers who submit reviews or photos.

5. Utilize Email Marketing And Automation

Email marketing is a powerful tool for any ecommerce business, including a Shopify store. According to studies, 55% of consumers enjoy receiving personalized email offers.

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Here are some tips on how to utilize email marketing and automation for your Shopify store:

• Build Your Email List

The first step in any email marketing campaign is to build your email list. You can do this by offering incentives for customers to sign up for your newsletter or by using pop-ups and forms on your website. Make sure to get their permission to email them and allow them to opt out easily.

• Segment Your Audience

Once you have an email list, you can segment it based on customer behavior, preferences, and demographics. This will allow you to create targeted campaigns that speak directly to each customer’s interests and needs.

• Use Automation

Email automation allows you to set up triggered emails based on customer behavior, such as abandoned cart emails, welcome emails, and post-purchase follow-ups. This can help you stay top of mind with your customers and encourage them to make a purchase. Tools like Klaviyo & One will help you to boost sales.

• Personalize Your Emails

Personalization is key to email marketing success. Use the customer’s name, recommend products based on their browsing or purchase history, and create dynamic content that changes based on their behavior.

With the right email marketing strategy, you can boost sales for your Shopify store and grow your business.

One-stop solution for all your Shopify requirements!

Set up your Shopify store or migrate to one with Zestard’s Shopify Development services.

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6. Implement SEO Best Practices

Search engine optimization (SEO) is critical for any e-commerce business, including a Shopify store, because it helps drive more targeted traffic to the website, which can ultimately lead to increased revenue. According to a study by Business Insider, 23.6% of US ecommerce orders originate from organic search.

Here are some of the best SEO practices for Shopify:

Here are some of the best SEO for Shopify practices for boosting sales of your store:

• Conduct Keyword Research

Identify relevant keywords and phrases that potential customers might use when searching for products similar to yours. Use keyword research tools to find the most popular and relevant keywords for your business and optimize your website accordingly.

• Optimize Product Pages

Ensure that your product pages are optimized for search engines. This includes using relevant keywords in the page title, meta description, and product description.

• Optimize Website Structure

Make sure that your website has a clear and organized structure that is easy for search engines to crawl. Use categories and tags to group similar products and make it easy for users to navigate your site.

• Build Backlinks

Building high-quality backlinks from reputable websites can help increase the authority and credibility of your Shopify store in the eyes of search engines. This can lead to higher search engine rankings and increased traffic.

• Use Shopify SEO Apps

There are a few of the best SEO apps for Shopify stores. You can take the help of the apps available for your Shopify store, such as Avada SEO Suite, SEO Manager, SEO Expert Pro, and many more.  

By implementing SEO best practices, you can increase your organic traffic, generate more leads and sales, and ultimately grow your Shopify business.  Check out our case study on how we helped a Shopify store owner grow his monthly revenue from £10,000 to over £100,000. If you’re looking for proven SEO services, get in touch with us.

7. Promote Your Products Using Facebook & Google Ads

Promoting your products using Facebook and Google Ads can be a highly effective strategy for driving traffic and sales to your Shopify store. 

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Here are some tips to help you make the most of these advertising platforms:

• Define Your Audience

Use targeting options to narrow down your audience based on demographics, interests, behaviors, and more. This ensures your ads are seen by people most likely to be interested in your products.

• Ad Extensions

Take advantage of ad extensions to provide additional information, such as product links, snippets, reviews, and callouts. This enhances your ad’s visibility and gives potential customers more reasons to click on your ads.

• Run Google Shopping Campaign & Facebook Catalog Campaign

If you’re selling physical products, set up Google Shopping campaigns and Facebook catalog campaigns to showcase your products along with images, prices, and other details directly in search results and Facebook/Instagram feeds. 

• Geo-Targeting

Use location targeting to show your ads to users in specific geographic locations. This is particularly useful if you have a physical store or if you want to target a specific market.

• Retargeting

Set up retargeting campaigns to show ads to people who have already visited your website or interacted with your products. This helps remind them of what they are interested in.

Remember that both Facebook and Google Ads offer advanced analytics tools. Regularly analyze the data to understand which campaigns are driving the best results and make data-driven decisions to optimize your advertising strategy accordingly.

8. Use Live Chat

According to Statista, the Global customer satisfaction rate with the usage of live chat increased to 81.1% in 2022. Integrating live chat functionality into your Shopify store can greatly enhance customer engagement, improve user experience, and boost sales. 

Here are some tips for effectively using live chat in 2023:

• Choose the Right Live Chat Tool

There are various live chat tools available, both standalone and integrated with Shopify. Research and choose a tool that aligns with your business needs offers user-friendly features, and provides good customer support.

• Chatbot Integration

Consider integrating a chatbot alongside human agents. Chatbots can handle routine queries, provide instant responses, and escalate complex issues to human agents when needed.

• Multilingual Support

If you have an international customer base, consider offering live chat support in multiple languages to accommodate a wider audience.

• Security and Privacy

Ensure that your live chat tool complies with privacy regulations and data security standards. Customers should feel comfortable sharing information during the chat.

• Promotions and Offers

Use the live chat feature to share exclusive promotions, discounts, or limited-time offers with customers. This can encourage them to make a purchase.

By implementing live chat effectively, you can provide real-time assistance to your customers, address their concerns, guide them through the buying process, and ultimately create a positive shopping experience that leads to higher conversions and customer satisfaction.

9. Offer Free Shipping

According to a study, 78% of consumers are willing to buy more to be eligible for free shipping. Consider offering free shipping on all orders or on orders above a certain value. You can also use free shipping as an incentive for customers to sign up for your email list or follow you on social media. 

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Here are some tips to help you get the most out of your free shipping efforts:

• Set a Minimum Order Value

Consider setting a minimum order value that customers must meet to be eligible for free shipping. This can help you cover the cost of shipping and increase the value of each order. You can set the minimum order value in your Shopify store settings. You can also use a free shipping bar app such as Hextom to push customers to buy more products to get free shipping.

• Choose a Shipping Option

Decide on a shipping option that works for your store and budget. You can choose to offer free standard shipping or expedited shipping for a higher order value.

• Set Up a Shipping Zone

Set up a shipping zone in your Shopify store that includes the countries or regions where you want to offer free shipping. You can also exclude certain areas where you cannot offer free shipping.

• Communicate the Offer

Make sure to clearly communicate the free shipping offer on your website, product pages, and checkout pages. This will help customers understand the offer and encourage them to make a purchase.

• Use Shipping Apps

Take the help of Shipping apps for Shopify, such as Shipway, AfterShip, and many others that integrate with your website effortlessly and solve all your shipping issues.

10. Offer Subscription Options

According to McKinsey, 15% of consumers sign up for subscription options to receive products on a recurring basis. By providing customers with the option to subscribe to a product or service, store owners can create a reliable source of recurring revenue that can help stabilize cash flow and increase customer lifetime value. 

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Here are some tips to help you get the most out of your subscription options:

• Identify which Products or Services Would Make Sense to Offer as a Subscription

This could include consumable products, like food or beauty products, or services that customers may want to use regularly.

• Set Up a Subscription App on Your Shopify Store

There are several Shopify subscription apps available, such as Recharge or Bold Subscriptions. Choose the app that best fits your needs and install it on your store.

• Determine the Pricing and Frequency of the Subscription

You can offer weekly, monthly, or quarterly subscription options, and you can choose to offer a discount to customers who subscribe.

• Create a Landing Page

Explain the benefits of subscribing and how it works, and include information about the pricing, frequency, and any discounts that you offer.

• Promote Your Subscription Options through Different Mediums

Use channels such as email marketing, social media, and other marketing channels. Encourage customers to subscribe by highlighting the benefits and savings that come with a subscription.

Subscriptions can also include benefits like exclusive discounts, early access to new products, or free shipping. You can use subscription apps to manage the billing, renewals, and cancellation of subscriptions.

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11. Abandon Cart Setup

According to Statista, almost 70% of the users abandon their carts.  

When a customer adds items to their cart but leaves your store without completing the purchase, an abandoned cart sequence can automatically send follow-up emails or push notifications to remind them to complete the purchase. Use this feature to remind customers of the products they left behind and encourage them to complete their purchase. 

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Here are some tips to help you get the most out of your abandoned cart setup:

• Set Up an Abandoned Cart Email Sequence

This should include a series of emails that are automatically sent to customers who abandon their carts. The first email should be sent immediately after the cart is abandoned, and subsequent emails should be sent at intervals of your choosing.

• Customize the Abandoned Cart Email Template

Personalize the email with the customer’s name and include a clear call-to-action to encourage them to complete their purchase. You can also include product images, reviews, and other persuasive content to entice them back to your store.

• Set Up an Email Capture Form

Make sure that you have an email capture form on your website so that you can collect the email addresses of customers who abandon their cart. This will enable you to send them the abandoned cart email sequence.

• Offer a Discount or Promotion

Consider offering a discount or promotion in your abandoned cart emails to incentivize customers to complete their purchases. This can be a great way to entice customers who may be on the fence about making a purchase.

• Test and Optimize Your Abandoned Cart Sequence

Monitor the performance of your abandoned cart emails and make adjustments as needed. Test different subject lines, email content, and offers to see what works best for your audience.

Abandoned cart apps can help you set up these automated sequences and track their performance, allowing you to optimize your strategy and recover more sales. By setting up an abandoned cart strategy, you can recover lost revenue, increase customer retention, and ultimately grow your Shopify business.

12. Product Review

91% of online shoppers claim to trust online reviews before purchasing. Product reviews can provide valuable social proof for potential customers, helping them make informed purchasing decisions. They can also provide valuable feedback for you as a store owner, allowing you to improve your products and customer service. 

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Here are a few tips to make your customers write product reviews on your website.

• Make it Easy for Customers to Leave Reviews

Include a review section on your product pages, and consider using a review app to streamline the process. Make sure that the review section is easy to find and use, and that customers can leave reviews without having to create an account.

• Encourage Customers to Leave Reviews

After a customer makes a purchase, follow up with an email asking them to leave a review. You can also include a note on the product page encouraging customers to leave a review.

• Respond to Reviews

Responding to both positive and negative reviews shows that you value customer feedback and are committed to improving your products and services.

• Showcase Reviews on Your Website

Consider using a review app that displays reviews on your website. This can help build trust with potential customers and encourage them to make a purchase.

• Use Reviews in Your Marketing Strategy

Use positive reviews in your marketing materials, such as social media posts and email campaigns. This can help attract new customers and encourage them to make a purchase.

Social proof can do wonders for your Shopify store. Encourage your customers to leave product reviews and testimonials on your website and on third-party review sites like Yelp or Trustpilot. You can also consider displaying the average review score of your products to show potential customers that others have had positive experiences with your products.

Key Takeaways

Shopify is an excellent e-commerce platform that allows you to set up an online store quickly and easily. However, with so many options on the platform, it can be difficult to choose what to implement to stand out and boost sales. By effectively following these Shopify tips, you can improve the shopping experience for your customers and increase your revenue.

FAQs on Shopify tips

Why is my Shopify store getting views but no sales?

There could be various reasons for your Shopify store receiving views but no sales, such as poor website design, high prices, inadequate product descriptions, lack of targeted traffic, or ineffective marketing strategies. Identify the issues and take the necessary steps to improve your chances of success. If you still need help, get in touch with us for a digital marketing consultation. 

Is Shopify worth it for a small business?

Yes, Shopify is a great e-commerce platform for small businesses. It offers an easy-to-use interface, robust features, and scalability for growth. It also provides a range of affordable pricing plans, making it accessible for businesses of all sizes.

How can I improve my Shopify store’s loading speed?

To improve your Shopify store’s loading speed, you can optimize your images and theme code,  remove any unused apps or code, and finally minimize the use of apps. You can speak to one of our Expert Shopify Developers to optimize your store. 

Can I use live chat or chatbots to improve customer support on my Shopify store?

Yes, you can use live chat or chatbots to improve customer support on your Shopify store. Live chat allows for real-time communication with customers, while chatbots can handle simple inquiries and provide quick responses. Integrating these tools into your store can improve customer satisfaction and reduce response times.

Can I create a loyalty program to incentivize repeat purchases on my Shopify store?

Yes, you can create a loyalty program on your Shopify store to incentivize repeat purchases. Shopify offers several loyalty program apps that allow you to reward customers with points, discounts, or exclusive offers for making repeat purchases. These programs can increase customer retention and boost sales.

Are you already selling on Etsy and looking to grow your online business by building a Shopify Store? Or are you already selling using both platforms but have not set up the integration yet? In this article, let’s check out the perks of integrating both platforms.

What is Shopify?

Shopify is an e-commerce platform that enables businesses to create and manage their own online stores. It provides Shopify users with tools for customizing the look, feel, and functionality of their store, as well as managing inventory, orders, customers, payments, shipping, and other aspects of running an online business.

Shopify also offers powerful analytics tools for tracking store performance, giving you the insights you need to make smarter decisions for your business. Learn more about our Shopify Development Services.

What is Etsy?

Etsy is an online marketplace where entrepreneurs can list their handmade products and vintage items. It connects sellers with buyers who are actively looking to purchase unique items. With its wide range of categories and product selection, Etsy is a great way to reach new customers and expand your business.

Does Shopify Integrate with Etsy?

Yes, Shopify can be integrated with Etsy so entrepreneurs and makers can take advantage of the features offered by both platforms. With this integration, users are able to sync products across both sites, manage orders more efficiently, and gain valuable insights into how their products are performing.

Additionally, it allows entrepreneurs and makers to expand their reach and increase visibility in new markets. By connecting Shopify with Etsy, makers can maximize their potential for success and reach more customers than ever before.

Why Integrate Shopify with Etsy?

Many e-commerce ventures that started out as side hustles are now expanding into larger businesses. If you already have a Shopify store, you could potentially think of creating an account on Etsy and syncing your products. By syncing the two platforms together, you can expand the reach of your business and grow your customer base in new markets. You can also automate the process of listing and updating products on both platforms, making it easier to manage your business from one central location. 

For users selling their products on Etsy, the platform’s limited features often prevent them from conducting business operations at scale. That’s why entrepreneurs turn to a Platform like Shopify to grow their businesses.

Advantages of Using Etsy and Shopify Together

Integrating Shopify with Etsy has many advantages. By combining both platforms, you can maximize your potential for success by increasing visibility across multiple channels.

Increased Sales

By listing your products on both Shopify and Etsy, you can reach a wider audience, leading to increased sales.

Streamlined Operations

Integrating the two platforms allows for a seamless process of updating product information, inventory, and orders.

Access to Etsy’s Large Customer Base

Etsy has a large, dedicated customer base that you can tap into by integrating with Shopify.

Time-Saving

By integrating Shopify and Etsy, you can automate many tasks, freeing up time to focus on growing your business.

Easy Tracking and Analysis

Integrating the two platforms provides an easy way to track and analyze sales data across multiple channels.

One-stop solution for all your Shopify requirements!

Set up your Shopify store or migrate to one with Zestard’s Shopify Development services.

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With the power of automation, you can focus on other aspects of your business while still keeping your customers happy and informed. By expanding your reach and increasing your visibility, you can grow your business in new markets and reach more potential customers than ever before.

Learn more about our digital marketing services to grow your business. 

What are the Challenges of Integrating Shopify with Etsy

Although integrating Shopify with Etsy has its advantages, it also brings some challenges. Managing both the Shopify store and Etsy store may require additional resources and time in order to keep both platforms up-to-date and running smoothly. With Etsy, you’ll be competing against other online stores selling similar items, while Shopify allows you to create a unique online store that stands out from the competition. 

Ensure you have a plan in place for how you will manage orders, customer service inquiries, and other administrative tasks. While juggling multiple accounts on different platforms can be difficult, it pays off in the long run if you’re able to properly capitalize on both platforms’ advantages.

How to Integrate Shopify and Etsy

Here are a few ways to integrate Shopify and Etsy:

Coding the APIs (Application Programming Interface)

This method requires programming knowledge and experience. We do not recommend this method to an Ecommerce Store Owner – it is time-consuming and not worth your effort. We recommend using any of the above third-party jobs for the best. 

Since we are a Shopify Development Agency, feel free to reach out to us if you have any questions. 

Third-party Applications

There are several applications available in the market that you can use to integrate Shopify and Etsy. Please find here some of our recommendations – Litcommerce, Sellbery, CedCommerce, and Digital Product Labs.

After connecting both Shopify and Etsy together using any of the above-mentioned methods, you can sync the inventory and integrate both stores.

Final Thoughts

Integrating Shopify with Etsy is an efficient way to increase visibility across multiple channels, automate product listing processes, and gain valuable insights through analytics. Although there are some challenges associated with running both a Shopify store and an Etsy store, the benefits far outweigh any potential drawbacks.

By taking advantage of the power of both platforms, you can maximize your potential for success and reach more customers than ever before. With the right strategy in place, connecting Shopify and Etsy is a great way. 

SKU stands for “Stock Keeping Unit”, it is a unique identifier used to identify individual products in Shopify. SKUs are used to differentiate between different products, allowing you to better manage your store inventory and keep track of individual products.

They can also help simplify the ordering process by ensuring that customers get the correct item when they make a purchase.

What is SKU in Shopify?

Shopify is an e-commerce platform that provides merchants with a wide range of tools to create a successful online store. One of the core concepts within Shopify’s workflow is SKU or Stock Keeping Unit. It’s essentially a unique code that helps merchants quickly identify and locate products in their inventory. 

In Shopify, SKUs are assigned to each product in the store. They allow you to easily identify each item and track inventory levels. Shopify also uses SKUs to determine product availability and pricing, as well as other important metrics such as sales and stock levels.

An SKU encompasses all the essential product details such as size, color, or any other features that may differ, and can include letters or alphanumeric characters like “ABC-123”. With this feature, merchants can keep better track of their merchandise both in and out of stock, helping simplify inventory control and customer service processes.

How Does an SKU Work?

SKUs work by assigning each product in your store a unique code. The numbers or letters in the SKU often represent different characteristics of the item such as color, size, or material used in the product. This helps retailers narrow down product variant choices quickly when customers are looking for something specific.

Not only does this streamline customer service, but it can also reduce labor costs for stores. Retailers use the SKU number for inventory tracking and management purposes – by inputting the correct information in their databases at regular intervals, they can easily monitor stock levels and take necessary action when needed. The SKU also helps streamline ordering, as customers can easily enter an item’s SKU when ordering online.

How to Create an Efficient SKU Number System in Shopify?

Creating unique SKU codes for your Shopify store is not as complicated as it may seem. 

For Example – Let’s say your product is a Blue denim of size 32. Your SKU code will be – “DEN-BLU-032”.

• Top Level Identifier – “DEN”
• Unique Identifier – “BLU”
• Sequential Number – “032”

Now let’s check out each step on how to create your SKU code for this particular product.

To create an efficient SKU number system:

1. Start with Top-Level Identifier

Creating an SKU begins with selecting what your top-level identifier will be – this could be anything from the type of the product, the type of material it’s made from, or the category of the product. Choosing an appropriate top-level identifier is essential to ensure your SKU works as intended and makes life easier when managing inventory.

The top-level identifier of your product would be “DEN”, where “DEN” is the abbreviation for denim.

2. Assign Unique Identifiers

In the middle section include unique identifiers to subcategorize your SKU. Examples may include product type, color, design, or even style. By combining these attributes into specific sequences, you can assign each item its own unique identifier for easy inventory tracking in your system. 

The unique identifier of your product would be “BLU”, where “BLU” stands for the color Blue.

3. End with Sequential Numbers

Use a sequential number to finish your SKU code. It helps identify older items versus newer items in your inventory and makes counting stock easy. Therefore, no matter how many products you need to organize, the SKU lets you know which items have been in stock for a longer period.  

The sequential number of your product would be “032”, where “032” represents the waist size of the denim.

4. Differentiate with Symbols

After getting done with your top-level identifier, unique identifier, and sequential number, separate each using symbols. You can use hyphens or slashes to separate each part of the SKU. 

The final SKU code of your product would be “DEN-BLU-032”, where “DEN” is the abbreviation for denim, “BLU” stands for the color Blue, and “032” is the size of the denim.

One-stop solution for all your Shopify requirements!

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5. Add SKUs to Inventory Management System

After creating the SKUs, record them within the inventory software to ensure that tracking and updating stock levels are accurate. Once all of the SKUs have been added to the system, it enables businesses to monitor products easily through their barcodes or scanning devices, providing an effective means of managing inventory levels across multiple locations.

6. Create SKU Barcode Labels

To create an SKU barcode label, you will need a printer, scanner, and software designed for the purpose. First, you must assign an SKU to each item in your inventory and print the corresponding label on self-adhesive paper. Then the next step would be to scan the barcode label so it is properly incorporated into your system’s database. 

How to Add an SKU to Your Products in Shopify? 

To add SKU to your products in Shopify follow the following steps – 

• Navigate to the “Products” tab in your Shopify admin panel
•  Select the product you would like to add SKU to
• Click on the “Edit” button
• Scroll down until you see the “SKU” option
• Input the value of the SKU into the appropriate field
• Save the changes

You can enter whatever value suits your store best, some stores choose to include product color or size in their SKUs, while others may prefer simply a unique alphanumeric listing. Your new SKU will now display in the product list and on each product page when accessed by buyers.

Benefits of Using SKU in Shopify

Using SKUs in your Shopify store can bring many benefits. They help you better organize and manage inventory, reduce mistakes in orders, and simplify the ordering process for customers. Additionally, SKUs are a great way to easily track product prices and availability information.

SKUs can be beneficial for companies dealing with a large number of different items as it allows them to quickly identify differences between similar products and make accurate changes without wasting resources. Precisely tracking stock levels helps maximize profits and minimize costs. 

SKUs also provide helpful insights into customer behavior since customers tend to buy more when there’s a wide range of items available to choose from. Ultimately, having the information from SKUs enables successful and efficient business practices that give businesses major advantages in the market.

Best Practices for Creating an SKU

To get the most out of your SKUs it is important to have a well-defined structure in place before assigning numbers. Begin by defining the various characteristics that make up a product. This includes color, size, edition, type, and other relevant factors. Once you have differentiated between all the types of products you need to determine whether they should be recognized as separate items or grouped together as variations of a common product. 

Assign each item its own unique number so that there is no overlap in SKU codes and confusion between similar products. Additionally, when creating a SKU system, it’s important to make sure your SKUs are easy to read and distinguishable from each other. This helps reduce errors in orders and ensures that customers get the correct item when they purchase. 

Finally, consider adding descriptive information such as product descriptions or other categorizing information to your SKUs for more detailed tracking. By taking the time to create a well-organized SKU system, you can ensure that your store runs smoothly and customers have a positive experience ordering from you.

Final Thoughts

SKUs are an essential code for any Shopify store, as they help you keep better control of inventory, price products properly, and streamline the ordering process. When creating an SKU number system, it’s important to decide how detailed the numbers should be and make sure they are easy to read and distinguishable from each other. 

With an efficient SKU system, you can ensure your store runs smoothly and customers receive the correct items when making purchases. If you need help with creating or managing SKUs on your Shopify store, investing in a Shopify Development Service is worth considering.

FAQs on SKUs

Is a SKU a product number?

An SKU is typically a unique identifier that is assigned to every item in a company’s inventory. It can be compared to a product number as both are used similarly to track and trace items within an inventory system. Companies use SKUs to give each item in their range a distinct code so it can be quickly accessed or found when needed.

Do you need SKU on Shopify?

Having an SKU on your Shopify is not mandatory. Although it is recommended SKUs provide an easy way to identify and categorize your products without needing detailed descriptions, making it easier to organize and effectively track your stock.

What is SKU example?

An SKU typically consists of a combination of letters and numbers to act as a unique identifier for each item. An SKU example can be any combination of letters and numbers, such as ‘ABCD-987’ or ‘QWER-324’.

Does Shopify create SKU?

No, Shopify does not create SKUs by itself. However, the Shopify platform lets you install a third-party app for creating and generating SKUs in your Shopify store. 

Do you need SKU for dropshipping?

No, SKU is not mandatory for a dropshipping business. Some dropshippers find that having SKU numbers makes it much easier to track inventory, separate profits between vendors, and scale the business quickly over time. However, others find that without SKU numbers their business runs smoothly.

More Blogs on Shopify

12 Shopify Tips for New Store Owners

Shopify is a web-based eCommerce platform that enables businesses and individuals to design, configure, launch and manage an online store. It has many features, such as an integrated payment system, unlimited bandwidth, mobile app access, analytics, marketing tools, and integration with major social media networks. Shopify is designed for entrepreneurs of any size – from small businesses to large established brands – offering simple setup and customization.

When setting up a Shopify store, it is important to create a good Shopify store name. Your actual store name is the name that appears on your storefront and provides customers with an idea of what products or services you offer. Your store name ensures that your Shopify storefront will be easily discoverable by potential customers and give them a great first impression when they arrive.

Whatever the reason, changing your current store name is actually not that difficult – as long as you follow the steps outlined in this blog post, you’ll be able to do it without any problems. Let’s get started!

How to Change Store Name on Shopify

Changing the name of your Store on Shopify is simple and straightforward. All it takes is a few clicks to update your existing Shopify store name, making sure that all of your customers know what to look for when searching for you. You can make your store name something creative and unique, or simply use a variation on your business name. To change your Shopify store name – 

1. Log in to your Shopify Admin Account

Log in to your Shopify Admin Panel Dashboard and select “Settings”. You will find settings in the left-hand menu.

2. Go to “Store Details”

Navigate to “Store Details” and select “Basic Information Block”. Click on “Edit”. You can update your store name, your company’s legal name, and your industry as well.

3. Enter a new name for your Shopify store

Enter a new name for your Shopify store under the “Store Name” field.

4. Click on “Save Changes”

Save the changes you made by clicking on “Save Changes”.

A new store name may help you attract new customers and better capture the essence of your company. Before finalizing a new name, it’s important to consider how it will impact every aspect of your business from marketing materials to branding and logos. Additionally, you need to consider whether or not a new store URL is necessary along with the new store name, as this can play a key role in finding your store online. 

One-stop solution for all your Shopify requirements!

Set up your Shopify store or migrate to one with Zestard’s Shopify Development services.

Contact Us Today!

Impact of Changing Shopify Store Name on SEO

Changing the name of your Shopify store name can have a serious impact on its overall SEO (Search Engine Optimization). It can disrupt backlink credibility, confuse the search engines, or even loss of rankings in SERPs (Search Engine Results Pages). Therefore, it’s important to be thoughtful when considering changes in store names. If you do decide to make a change, make sure to use 301 redirects to maintain search engine visibility and update any backlinks with the new store URL. Doing so will help prevent major losses in organic traffic and give your store the best chance at ranking well in search engine results.

Conclusion

Changing the name of your Shopify store can have serious consequences on its SEO and should be done carefully after considering the potential impact of a name change. It is essential to carefully evaluate all potential impacts of changing your Shopify store name before making any changes. With proper preparation and help from a Shopify Development Service, businesses can make a successful transition to their new store name without too much disruption in traffic or ranking.

Overall, changing the Shopify store name is not as complicated as it may seem but it is important to pay attention to the details and make sure that you are following best practices in order to ensure a successful transition.

Frequently Asked Questions

Can two Shopify stores have the same name?

No. Shopify does not allow two stores to have the same name, so it is important to make sure that your store has a unique name before setting up your shop.

Does the name of your Shopify store matter?

Absolutely! Your store name is the first thing customers see when they visit your shop, and it can have a big impact on how people perceive you. Ensure to choose a name that’s easy to remember and accurately reflects what you do. 

Does my Shopify store name have to match my business name?

It’s not required, but it can help create a more cohesive brand identity. If you have an established business name, consider using that as your shop name to make sure customers can easily recognize your brand. 

How many Shopify stores can I have with one account?

You can have up to five stores with one Shopify account. This way, you can create multiple stores for different products and services, or even make use of Shopify’s multilingual capabilities to reach more customers around the world.

Browse more related articles on our Shopify category page.

Shopify tags are labels that can be applied to the products, blogs, customer data, returns, transfers, orders, and more in your Shopify store. They help you organize and categorize products, making it easier for potential customers to find what they’re looking for, and help search engines more accurately crawl and index the content on your website.

You can also use tags to create collections in your online store, allowing customers to browse through a curated selection of various items based on their interests or shopping habits.

By tagging products with relevant keywords, you make them easier to find in search engine results, increasing your chances of appearing in web searches related to those keywords. For instance, you could create a collection for women’s clothing or a collection featuring items from your latest promotion.

You could even create tags based on customer feedback or reviews, making it easier for customers to find the most popular items in your online apparel store.

Types of Tags in Shopify

If you own a Shopify store, you need to be familiar with Shopify tags. In this post, we’ll give you a rundown of the different types of tags available in Shopify. 

1. Product Tag

Product tags, in particular, offer businesses straightforward ways to differentiate and identify the various products they sell. By assigning individual product tags to each item, a business can make it easier for customers to find what they’re looking for and also conveniently track their store’s inventory.

Every Shopify store will automatically receive its own set of automated collections of product tags that make sorting inventory even easier.

Customers can use product tags on your site to easily find what they need. This feature also allows you to cross-sell and upsell specific items related to the one being viewed by a customer. In addition, product tags provide valuable insights into your customer’s online shopping habits as it gives an overview of their existing purchases in one place.

2. Transfer Tag 

Transfer tags are a great way for shop owners to keep track of products that need to be moved or transferred from one store or location to another. As an owner, you can assign transfer tags to any product that needs to be relocated, and can easily pull up a report later on to see what items have been transferred. 

With Transfer Tag, users can mark orders going to a different location or store as well as create product suppressions and use stock transfer rules for returned items. This helps smaller businesses streamline their operations and delivers a smooth customer experience at the same time.

3. Customer Tag

With customer tags, you can tag customers with information that is beneficial to your business, such as purchase frequency, location, or loyalty level. These tags then help form the basis of smart segments and collections that can be created within the store so your team can easily view various groupings of customers depending on their individual attributes. 

This makes it much simpler to target communications with more precision and segment items in stores based on how products are likely to perform well for each customer. Customer tags in Shopify help businesses gain insights into their customers and make smarter decisions about how they approach promotions and product purchases.

4. Blog Post Tag

A blog post tag is a piece of metadata that you can add to individual blog posts within your Shopify store and it helps segment them into more specific categories. It lets you label all the individual posts on your blog with searchable keywords that describe its contents.

They also make it easier for search engine bots to index your website and ensure your content appears in web searches related to its topic. 

For example, you could use blog post tags for seasonal promotions, product categories, and upcoming events so customers can easily find content related to them. Not only is this convenient for customers, it also enables search engines to organize your post better and showcase the right pieces of content related to the customer’s search queries.

5. Order Tag

Order tags are created to organize the orders in your Shopify store and to quickly identify groups of orders that have similar characteristics. It helps merchants to email customers based on their order activity, such as those who have placed multiple orders or recently purchased a certain product. Ultimately, order tags provide merchants with an efficient way to better understand their customers and optimize online shopping experiences for them.

When creating an order tag, merchants can assign words or phrases that help categorize and filter orders. These tags can include product names, customer groups, promo codes, payment methods, and more. Assigning tags will make it far easier to segment data in reports and analytics allowing merchants to get meaningful insights from their sales performance quickly and easily. 

6. Draft Order Tag

Shopify Draft Orders are tags that provide a simplified workflow for merchants. This tag allows merchants to build orders while they wait for payment confirmation. By giving customers the ability to save an order as a draft, and then picking it up to complete later, this tool makes it easy for businesses to manage their orders without overwhelming their customers. 

With Draft Order Tag, shop owners can provide a better customer experience by ensuring that the incomplete orders stay organized until they’re finished, instead of getting lost in the shuffle. Additionally, this tag helps streamline updating product availability, as well as processing payments in order to complete the transaction for customers.

One-stop solution for all your Shopify requirements!

Set up your Shopify store or migrate to one with Zestard’s Shopify Development services.

Contact Us Today!

Benefits of Using Shopify Tags

Shopify Tags allow users to quickly locate items that require immediate attention by providing searchable categories – such as “need review,” “ship soon,” or “eligible for discount”. It gives merchants the ability to create custom tags tailored to their particular needs. This can increase customer satisfaction as well as help merchants keep track of orders with specific features like tracking the customer status – whether they are returning customers, active, or past purchasers. 

Shopify Tags also allow merchants to tailor their messaging further with email segmentation. They can filter customers and send personalized messages that will be sure to increase customer engagement, leading to higher conversion rates and sales growth.

Best Practices For Using Shopify Tags

• Make sure your tags are accurate and relevant, as this will help shoppers understand what you have to offer. Try to keep your product tags as short as possible while still being descriptive – think 3-5 words at the most. 
• You’ll also want to avoid duplicating tags or using any offensive language; tagging should remain professional and polite at all times. Taking the time to tag products correctly can save frustration down the line and ensure that customers have an enjoyable experience interacting with your store.
• When it comes to optimizing a Shopify store, properly tagging products is incredibly important. Adding strategic tags helps visitors find the products they’re interested in easily, so it’s worth taking the time to get this right. The best product tag strategy is to create relevant, detailed descriptors that properly reflect the product associated with it, such as its use or target customer. 
• Short and specific words or phrases work better here than longer ones. You can also streamline the process by grouping similar items with one set of tags applied across multiple items rather than itemizing each one separately – this will help you save time and resources in the long run.
• Remember that while these tags will make it easier for users to find what they want quickly, simply listing common keywords won’t help – be creative and include origin stories or other specific product’s details to enhance engagement.

Conclusion

Using Shopify tags can help you increase the visibility of your products. By tagging products with relevant keywords, it makes them easier to find in search engine results, giving shoppers more opportunities to discover your store and its products. Additionally, if you make use of Shopify’s SEO features, adding tags to your product descriptions can help boost their SEO rankings. To get assistance for your Shopify store, check out our Shopify Development Services.

FAQs on Shopify Tags

How many tags should you use on Shopify?

When it comes to tagging your products, less is more. Aim for 3-5 tags per product that accurately describe the item and can easily be found by customers. Additionally, make sure any words you use are relevant and appropriate – avoid anything offensive or duplicated content.

Do tags on Shopify affect SEO?

Yes, tags on Shopify can help boost your SEO rankings. When adding tags to your product descriptions and other content, make sure they are relevant and targeted toward the item you’re promoting. This will ensure that customers who are searching for specific items in Google or other search engines are more likely to find your store.

What is the difference between collections and tags in Shopify?

Shopify collections are used to group similar or related items together so potential customers can easily find them. Tags, on the other hand, are keywords or phrases that accurately describe each product individually and help customers quickly identify what they’re looking for. Both collections and tags should be used strategically to make it easier for customers to navigate your store.

Browse more related articles on our Shopify category page.

More Blogs on Shopify

12 Shopify Tips for New Store Owners

Shopify Page Builder apps are plugins that allow users to customize their Shopify store pages quickly and easily. They provide a range of features to help merchants create unique and eye-catching designs, including drag-and-drop layouts, responsive design options, social media integration, and more. 

With the help of Shopify page builders, merchants can create unique page layouts with drag-and-drop elements, responsive design options, social media integration, and more. This eliminates the need for coding knowledge or HTML expertise and makestdouble the design process much simpler and more streamlined. Plus, Shopify page builder apps offer a wealth of customization options so merchants can create stunning shop pages. 

7 Best Shopify Page Builders Apps 

If you’re looking to customize your store pages quickly and easily, then Shopify page builder apps are a great option. Let us take a look at a few best ones.

EComposer Landing Page Builder

EComposer is a high-converting page builder designed to give users an easy, fast, and stress-free way of creating engaging web pages. It offers hundreds of attractive templates that can be adjusted to match any business need. 

Key Features:

• Lets you design and customize the home page, product pages, colligation pages, blog posts, landing pages, and other general pages for your Shopify store
• Allows you to change elements on the pages without using any code with the help of its drag-and-drop feature
• Contains built-in extensions like Image Optimizer, Sticky Add to Cart,  AJAX Cart, Stock Notifications, Cross-selling, Custom Swatch Colors, etc
• Provides a seamless shopping experience to the majority of shoppers with mobile-optimized layouts and elements

Pricing:

• Free to install
• Paid Plan – $14.99/month

GemPages Landing Page Builder

GemPages Landing Page Builder is an intuitive and sophisticated page builder which simplifies the process of creating attractive and creative pages. With GemPages, users can quickly build powerful pages with impressive results that lead to more conversions on the website.

Key Features:

• Gives users access to cutting-edge design features such as a vast selection of ready-made layouts, customizable fonts and color schemes, and advanced UI elements like forms, galleries, and maps
• Lets you optimize your store with features like A/B testing and drive maximum conversions with integrated SEO tools
• Gives the users a dropshipping tool to boost the shipping service
• Allows turning the Shopify store into a high-converting store without the need for coding

Pricing:

• Free to install
• Build – $29/month
• Optimize – $59/month
• Enterprise – $199/month

PageFly Landing Page Builder

PageFly Landing Page Builder makes creating professional-looking web pages easy. From eCommerce stores to lead magnets and sales pages, this page builder allows you to customize your page however you need. 

Key Features:

• Lets you leverage the easy-to-use drag-and-drop editor, customize with available themes, incorporate powerful widgets and detailed page analytics
• It comes with unlimited A/B split testing for maximum conversion optimization potential
• Provides 50+ elements and100+ beautiful pre-made templates that are ready for you to use and adjust to your desires and needs 
• Provides 24/7 live chat support for all plans

Pricing:

• Free
• Pay as you go 1 – $24/month
• Pay as you go 2 – $29/month
• Pay as you go 3 – $199/month

LayoutHub ‑ Easy Page Builder

LayoutHub WebPage Builder is an intuitive visual page-building tool that used to be reserved for developers but is now available to everyone. With LayoutHub WebPage Builder’s up-to-date design library and comprehensive support options, it truly provides an all-in-one solution for website building needs.

Key Features:

• Integrated directly with web hosting providers so users can have their landing pages with no additional coding required
• Allows non-techies to build modern and responsive landing pages from the comfort of their own homes – using only drag-and-drop
• Offers hundreds of customizable sections such as video backgrounds, sliders, parallax effects, icons, maps, and form section features 
• Lets you create fully responsive content quickly and efficiently

Pricing:

• Freemium – Free
• Basic – $14.99/month
• Pro – $29.99/month
• Premium – $59.99/month

One-stop solution for all your Shopify requirements!

Set up your Shopify store or migrate to one with Zestard’s Shopify Development services.

Contact Us Today!

Shogun Landing Page Builder

Shogun Landing Page Builder is revolutionizing the way online marketers and website owners build landing pages. With Shogun, you can easily design beautiful, conversion-optimized landing pages in minutes. 

Key Features:

• By using intuitive drag-and-drop editing, users can create eye-catching layouts with ease. 
• The powerful A/B testing feature helps you to quickly optimize your site for maximum audience engagement and lead conversion
• Allows the Shopify shops to integrate with social networks such as Facebook, Instagram, etc to increase the customer’s conversion rate
• Lets store owners easily insert the products data into any page that store owners want

Pricing:

• Free
• Build – $39/month
• Measure – $149/month
• Advanced – $499/month

Zipify Pages by Zipify Apps

The user-friendly technology has tools for rapidly creating websites and digital products, easily managing orders and payments, as well as automating customer communications. 

Key Features:

• Lets shoppers enjoy a personalized shopping experience from start to finish with multiple customizable page designs
• The integrated social media features allow users to seamlessly integrate posts with their shop saving them time and energy
• Runs with a Shopify connection for managing, displaying, and tracking your pages
• Can be easily customized to match with the other parts of your online store, and lets you create an unlimited number of pages with the same highest quality

Pricing:

• 14-day free trial
• Basic – $67/month
• Plus – $97/month

Buildify Landing Page Builder

The Buildify Landing Page Builder is a versatile tool that helps you create custom websites with complete ease and confidence. It doesn’t matter if you’re a coding veteran or a complete beginner, the simple user-friendly interface makes building pages straightforward and intuitive. 

Key Features:

• Features beautiful themes, an array of handy widgets, and drag & drop functionality to let you quickly assemble sleek and stylish web pages
• Offers a generous package for beginning e-commerce merchants with more than 50 free page templates and 80+ widgets
• The powerful drag and drop system that is based on widget style lets you design your own page just by easily drag and drop everything, without any coding skills required
• As it is mobile-friendly, pages render well on an assortment of gadgets and screen sizes

Pricing:

• Free
• Starter – $9.99/month (7-day free trial)
• Advanced – $19.99/month (7-day free trial)
• Unlimited – $29.99/month (7-day free trial)

Final Thoughts

No matter which Shopify page builder app you choose, you can trust that it will help you create stunning pages for your store in no time. With a few clicks of the mouse, you can have your shop looking polished and professional. Shopify page builder apps make it easy to stand out from the competition and take your store’s design to the next level. To make your work easy, you can take the help of agencies having expertise in Shopify Development services.

FAQs on Shopify Page Builders

Do page builders slow down your site?

No, page builder apps typically do not slow down your site. In fact, they can improve the speed and performance of your website. This is because page builders enable store owners to create leaner code that runs more efficiently than traditional coding methods.

Does Shopify have a drag-and-drop editor?

Yes, Shopify does have a drag-and-drop editor. It’s called the Shopify Theme Builder and it allows merchants to customize their store pages with simple drag-and-drop functionality. With this tool, you can quickly add page elements like text boxes, images, videos, and more by simply dragging them onto the page. 

Is there a free page builder for Shopify?

Yes, there are a few free page builder apps available for Shopify. These include PageFly Advanced Page Builder, Shogun Landing Page Builder, and Hektor Builder. Each of these tools offers helpful features such as responsive design, custom themes, drag-and-drop functionality, and more so you can create unique shop pages quickly and easily.

Is Shopify website builder easy to use?

Yes, the Shopify website builder is easy to use. It has a simple and intuitive interface so you can quickly create stunning shop pages without any coding knowledge or HTML expertise. Plus, Shopify offers powerful customization tools so you can customize your store pages exactly the way you want them.

Browse more related articles on our Shopify category page.

Shopify Subscription Apps are easy to use and make it possible to offer subscription services, like memberships or recurring items, straight from your existing Shopify site. Once set up, you’ll be able to manage customers subscriptions and make changes with ease. Not only that, but these apps also make it much easier for your customers too by providing them with information about their plans including pricing, renewal dates, and more.

7 Best Subscription Apps for Shopify

Let us check out some of the best Subscription Apps for your Shopify store.

Loop Subscriptions

Irrespective of the subscription products you want to sell, Loop Subscriptions can help you enable subscription business at your Shopify store with a few clicks. It also offers seamless integrations from other platforms in under 10 minutes.

Key Features

• Has a mobile-friendly passwordless customer portal that can be accessed without any password or OTP to manage subscription orders.
• Payment methods are automatically retried so that subscription revenue is always on point.
• Builds workflow to automate and personalize rewards based on different subscriber journeys.
• Lets you get more subscribers easily with memberships and subscription boxes on checkouts.

Pricing

• Free to install
• Growth – $99/month
• Enterprise – 399/month

Seal Subscription

Seal subscription is a Shopify application that allows users to set up and manage their subscriptions with no coding involved. Shoppers can easily remove and add items to their subscription and reschedule billing attempts directly from the customer portal.

Key Features

• Compatible with all themes.
• Adds the registration widget right next to the shopping cart on the product page.
• Allows shoppers to mix subscriptions of different products in the same cart.
• The app sends automated invoices, and does not bill the customers directly, instead uses checkout Shopify for any order.

Pricing

• Free to install
• Supersale – $4.95/month
• Rising star – $7.95/month
• Legend – $20/month

Appstle Subscriptions

Appstle Subscriptions is an end-to-end recurring order and payment solution that enables you to offer subscription products at your Shopify store.

Key Features

• Offers multi-channel help via chat, email, and phone to accommodate your schedule at any time.
• They have a fixed price model, i.e., they do not charge a per-transaction variable fee, which makes the billing straightforward and predictable.
• Includes powerful tools to increase revenue and scale your business, such as segment-based plans, targeted upselling, inventory forecasting, etc.
• Automatically send personalized emails to customers as well as trigger questionnaires to analyze why customers cancel subscriptions

Pricing

• Free to install
• Starter – $10/month
• Business – $30/month
• Business Premium – $100/month

Yotpo Subscriptions

Yotpo is a simple-to-use subscription management app that offers safe and secure data migration from any subscription app.

Key Features

• Give your support team access to powerful customer management tools, create flexible subscription options, and set your shipping frequency and discount rates.
• Make it convenient for customers to subscribe and easy to manage with a portal that puts shoppers in control.
• User-friendly onboarding lets you add subscriptions to your store in 8 minutes or less.
• It lets customers access the customer portal without the need to log in with a password.

Pricing

• Free

One-stop solution for all your Shopify requirements!

Set up your Shopify store or migrate to one with Zestard’s Shopify Development services.

Contact Us Today!

PayWhirl Subscription Payments

PayWhirl lets you manage subscriptions and payments of your business in a hassle-free manner. It integrates with the Shopify checkout for a smooth customer experience and offers many designs to choose from.

Key Features

• Lets you enable and disable customer features without the need for coding.
• Lets customers manage their own profile information, subscription history, and billing addresses associated with their subscriptions, without your assistance.
• The designs offered are customizable that integrates seamlessly with any Shopify store theme if you want with ease.
• Contains automatic dunning and failed payment management tools.

Pricing

• Starter – Free
• Pro – $9/month
• Plus – $49/month
• Ultimate – $249/month

Recharge Subscriptions

Recharge subscriptions enables seamless check-out for customers and lets brands easily manage all subscriptions and increase conversion rates with endless customizations.

Key Features

• Supports all major payment processors such as PayPal, Shopify Payments, Apple Pay, and many more, in addition to credit cards.
• Lets your customers enable SMS notifications and manage their subscriptions through the customer portal.
• Lets your store control the store, can also control the number of subscriptions, and gather essential data to capture customers’ interest.
• Integrates seamlessly with third-party apps such as Google Analytics, Ultimate Upsell, and Zapier to expand the features of your store.

Pricing

• Standard – Free
• Pro – $499/month

Bold Subscriptions

Bold subscriptions is one of the most customizable options out there that lets you choose any aspect of the design, even the code.

Key Features

• Seamlessly integrates with Shopify discount codes.
• Lets you send automated emails to subscribers regarding any changes in their subscription plan.
• Auto installs the theme of your existing store and also lets you customize it effortlessly.
• Provides you access to customer management tools to edit and manage subscriber accounts and even login as a customer.

Pricing

• 60-day free trial
• Core – $49.99/month

How Can Shopify Subscription Apps Help Your Business?

Shopify subscription apps are incredibly useful for businesses as they offer a wide array of features. Not only do they allow customers to set up flexible and recurring payment plans, but they also facilitate the creation of customized billing rules and automatically optimize customer retention. With the help of subscription features, you can encourage repeat purchases from a loyal customer base, improve cash flow by creating a stable stream of recurring income, and save time and effort in tedious manual tasks like billing customers or generating invoices.

Additionally, subscription apps integrate with Shopify’s intelligent analytics platform to make it easier than ever before to glean insights into performance metrics such as average order value or customer lifetime value. Leveraging this data even further can enable businesses to build an exceptional customer experience that is tailored to meet their needs while also growing your business.

Final Thoughts

When choosing the right subscription app for your business, it is important to consider the needs of your customers and the features of the app. The best subscription apps vary depending on the business’s needs and goals, so it’s important to do your research before choosing one. Have you tried using a Shopify subscription app for your e-commerce store? If not, check out our Shopify Development Services to get started.

FAQs on Subscription Apps for Shopify Store

Can you run subscriptions on Shopify?

Yes, you can! Shopify makes it easy to offer subscription services to your customers. With just a few clicks, you can create automated recurring payments, manage your customer’s subscriptions, and even offer free trials or discounts on subscriptions. Shopify also allows you to customize how often customers are billed and how many payments they’ll have in advance.

How do I add a subscription app to Shopify?

By heading to the Shopify App Store, you can find an array of subscription services that offer features such as recurring payments and subscriptions tailored to different types and levels of customers. Subscription apps have easy setup processes and are designed to integrate seamlessly into your existing Shopify store.

How do I create a monthly subscription on Shopify?

Creating a monthly subscription on Shopify is relatively easy and straightforward. First, create an account for your business, choose the plan that works best for you, and select any apps that will help to run your store smoothly. Once your system is set up, you’ll need to design your products page so customers can quickly find what they’re looking for. Finally, enable subscriptions on your product page and provide customers with details such as length of subscription and subscription cost.

Browse more related articles on our Shopify category page.

Shopify Unite is an annual meetup hosted by Shopify for bringing the Shopify developers and the Shopify partners in the Shopify community together. 

Zestard has been a Shopify partner and expert since 2016 and attended the Shopify Unite event that took place in Melbourne in 2022. Zestard attended Shopify Unite in 2018 and 2019 which were organized in Toronto, Canada. 

The Shopify Unite 2022 event was largely physical, thanks to the relaxation of COVID regulatory rules in many countries. This was the first time Shopify hosted a physical event since the start of the COVID pandemic.

However, there was also an option of tuning in virtually from the comfort of your home, as Shopify did make a room for that too. 

The event was hosted in three Cities – London, Toronto, and Melbourne between Sept’22 and Oct’22. The format and structure were the same in all three cities wherein the First Day was dedicated to Talk from Shopify Team and Second Day involved Talks from Shopify Partners. 

The topics discussed during the talks included announcements of new products and features from Shopify, as well as strategies for growing a Shopify agency and increasing the growth of the Shopify App. You can find here the recorded video of all the talks.

Here are some of the pics from the event:

The primary goal of the Shopify Unite event was to create a platform where knowledge and ideas can be shared and also create room for more deeper and meaningful collaborations within the Shopify community. 

eCommerce is an ever-evolving industry, so much so that you must be intentional about keeping up with emerging trends and technologies, or you could lose out. 

Attending the Shopify Unite conference provided insights on where Shopify was headed, understanding the emerging trends, forging partnerships, and also getting a peek into the opportunities in eCommerce that we can tap into.

Updates to Shopify core features were announced at Shopify Unite 2022. Moreover, changes in theme and app structure were also made public during the event. 

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About 63% of online buyers abandon their cart and do not proceed to checkout if the cost of delivery is very high. Also, around 36% of the visitors back off due to extremely slow shipping. The shipping experience impacts both sales conversion as well as customer retention.

If customers remain unsatisfied with the shipping experience, they are likely to move on to your competitors for purchase, provided they get a better shipping experience with them. For providing a perfect shopping experience to your customers, you will require a shipping app that will help satisfy your customer’s shopping requirements and keep them coming back in the future.

8 Shopify Shipping Apps for Your Online Store 

The good news is there are some amazing shipping apps that will help in solving the shipping issues for your Shopify store.

We have curated a list of the top 10 Shipping Apps for your Shopify store. For each app, we have considered its key features, reviews, ratings, and pricing. Let’s discuss them in detail.

Shipway

Shipway is an ecommerce automation partner that allows you to automate specific processes on your platform so that customers can enjoy a seamless and uninterrupted shopping experience. On the other hand, the app makes it convenient for merchants to manage and deliver their orders accurately.

Key Features

• This software has over 600+ carriers in its library. 
• Allows you to set self-evolving parameters by using AI/ML to provide a carrier selection algorithm.
• Lets you automate your return process and provide easy refunds to your customers. 
• Allows you to provide your customers with a premium experience, from a premium tracking page to a premium returns portal and also send premium notifications over email and SMS.

Pricing:

• 7-day Free Trial
• Basic Plan ($19.99/month)
• Silver Plan ($39.99/month)
• Gold Plan ($99.99/month)
• Platinum Plan ($169.99/month)

AfterShip

AfterShip is a shipment tracking app that supports over 800 shipping services worldwide. AfterShip makes it easy to track your customer’s order across multiple carriers right after shipping. It sends out emails and notifications automatically at different shipment stages to keep your customers updated.

Key Features

• Provides real-time delivery notifications for different checkpoint status.
• Offers customizable templates to send personalized emails or SMS to your customers.
• Lets you add a tracking number, store name, tracking link, and store URL during customization.
• Automatically import tracking numbers from shopping carts, marketplaces, and CSV files.
• Provides an SSL certificate to users having a verified custom domain. 

Pricing:

• 7-day Free Trial
• Basic Plan (Free – Limited Features)
• Essentials ($11/month)
• Essentials Plus ($35/month)
• Pro ($119/month)

Shipping Easy

ShippingEasy is a cloud-based shipping and inventory management solution for small to medium-sized businesses. It offers a massive shipping discount to users and uses real-time data to provide accurate updates.

Key Features

• Integrates with UPS and FedEx accounts and also a variety of marketplaces, shopping carts, and ecommerce platforms. 
• Downloads orders from all selling channels and automatically maps custom shipping preferences, rates, and delivery options. 
• Enables users to customize shipping labels and packing slips to match branding.
• Automatically send emails with tracking information once the order has been shipped.
• Allows you to compare prices and services between different courier companies.

Pricing:

• 30-day Free Trial
• Starter Plan (Free – Limited Features)
• Basic Plan ($29/month)
• Plus Plan ($49/month)
• Enterprise Plan ($159/month)

EasyShip

Easyship is an all-in-one cloud-based shipping app that takes care of all your shipping needs. It includes generating labels, packaging, and more. It is a cloud-based shipping technology platform that helps you provide a better customer experience via flexible delivery options at the time of checkout.

Key Features

• Allows you to use multiple warehouses.
• Lets you customize the packing slips and shipping labels and get exact shipping costs before printing your label.
• Automatic updation in the interface to easily track shipments and get updated information.
• Calculates taxes and duties at checkout for international shipments to avoid double calculation of shipping fee.
• It offers high discount rates with no hidden charges. 

Pricing:

• Free to Install
• Users pay for what they ship
• External Charges may apply (Charges are billed by the external provider and won’t appear on your Shopify invoice)

PirateShip

PirateShip is a cloud-based shipping management solution that helps small businesses manage and streamline all processes related to purchasing and printing of shipping labels. The centralized platform lets users track shipments, create USPS scan forms by labels or batches, and export transaction data to store in enterprise records.

Key Features

• Gives you the cheapest rates for USPS-approved postage with no markup fees or monthly commitments.
• Validates every address with the USPS-certified address database to ensure speedy delivery.
• Lets you create multiple shipment notification email templates and schedule when you’d like them to be sent to your recipients so they get notified at the right time.
• Gives the option of buying labels for thousands of packages at the same time. Unlike other platforms, Pirate Ship doesn’t have limits.
• Frees you from the pressure of investing in a monthly or annual subscription by utilizing a unified, free-to-use platform.

Pricing:

• Free to Install
• Pay for shipping as you go
• External Charges may apply (Charges are billed by the external provider and won’t appear on your Shopify invoice)

One-stop solution for all your Shopify requirements!

Set up your Shopify store or migrate to one with Zestard’s Shopify Development services.

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ShipStaion

ShipStation is a shipping app that fulfills orders and manages inventory using automation. It allows users to import, manage, and ship orders from the ShipStation hub, which can coordinate multiple online sales channels and multiple carriers.

Key Features

• It offers more than 50 integrations with multiple carriers for worldwide shipping, such as USPS, UPS, DHL, and FedEx.
• It features a “Returns Portal” specifically developed for handling branded returns.
• Provides different levels of support, including phone support, live chat, email, and community forum support.
• Lets you avail premier discounted rates from selected carriers without volume requirements.
• Allows you to compare prices and delivery times in-app with real-time rate information.

Pricing:

• Starter Plan ($9.99/month)
• Bronze Plan ($29.99/month)
• Gold Plan ($69.99/month)
• Enterprise Plan ($159.99/month)

ShipperHQ

ShipperHQ is a shipping experience management platform that optimizes your checkout with flexible shipping and delivery options. ShipperHQ helps you turn abandoned carts into completed sales with accurate delivery dates, same-day shipping, and expedited options to meet customer expectations.

Key Features

• You can set your own pricing rules, including discounts, promotions, markups, and more, making the app suitable for dropshippers and merchants that sell large items.
• Allows customers to choose their preferred date and time for delivery.
• Gives the option of letting a carrier take over if one of your live-rate carriers is unavailable.

• Defines the locations for customers to pick up the package in case they wish for in-store pickup.
• Gives you control of when and what rates and options your customers see at checkout.

Pricing:

• 15-day Free Trial
• Essentials ($75/month)
• Starter ($200/month)
• Standard ($350/month)
• Advanced ($600/month)

Shippo

Shippo is a platform that offers shipping solutions for small businesses that need to streamline their shipping processes. They even integrate with a number of popular ecommerce platforms to help shop owners easily manage their shipping needs—from printing shipping labels to tracking shipments to managing the customer experience. 

Key Features

• Lets you create and print labels for your shipments and ship them at your own convenience.
• Syncs package information to update you and your customers with real-time tracking information.
• Works directly with carriers to solve delays and damage issues on your behalf.
• Separates individual products within a single order to ensure timely delivery. Also, it splits orders to deliver products from different warehouses.

Pricing:

• Starter Plan (Free – Limited Features)
• Professional Plan ($10/month)

Bonus – Delivery Date Pro

Apart from the shipping apps, if you are also interested in providing your customers with timely delivery, check out Zestard Technology’s Delivery Date Pro app. This app provides a smart feature such as a calendar option to your customers that lets them schedule their preferred delivery date and time at the time of placing the order. 

Key Features

• Lets you block certain dates and business days
• Feature to select delivery dates for upcoming months in advance
• Displays calendar in different languages as per the merchant’s country

How Do Shopify Shipping Apps Help Your E-commerce Store? 

Shopify shipping apps help address minute and complex issues in your shipping process. They facilitate automation to help you streamline numerous cumbersome processes.

In addition to this, these apps help you with several logistics-related tasks too. These tasks include tracking orders, managing carriers, and in some cases, even reducing shipping costs. Shopify shipping apps allow your store to offer an overall impeccable shopping experience to your customers. 

Conclusion

We understand that choosing the right shipping app for your Shopify store can be a daunting task. These are the best shipping apps that we have curated for you. Before picking out a shipping app for your Shopify store, ensure to check their reviews, ratings, and features, and select the one that fits best for your ecommerce store requirements. You could also consider investing in Shopify Development Services for all your Shopify requirements.

More Shopify Apps for Your Online Store

Browse more related articles on our Shopify category page.

Images on a webpage can increase bytes (size of the pages) and slow down the loading time, hence, it can result in poor customer experience, high bounce rates, and low conversion rates. If you are witnessing these issues, it is time to fix them.

An image optimizer reduces the file size of an image by compressing and resizing it, without compromising on the quality of the image. Images are required to be optimized for the web because they will take less time to load in a user’s browser, increasing website speed and performance. 

Therefore, keeping images smaller in size is crucial for website performance, and website performance is extremely important for SEO and for keeping users engaged and active on a website. Google prioritizes sites that load quickly, and users are more likely to bounce and less likely to convert if a webpage takes a long time to load. Let us check out some of the best image optimizer apps for your Shopify store.

6 Best Image Optimizer Apps For Shopify

For minimizing the load time and increasing the search engine rankings on your website, you need to try out these Shopify Image Optimizer applications. We have curated a list of apps that can boost your online store’s speed by optimizing the images on your website to help your site rank higher in search engine results.

TinyIMG SEO & Image Optimizer

TinyIMG SEO and image optimizer improve the loading time of your website by compressing images up to 70% without compromising on their quality. This app allows you to optimize images automatically, so that you can focus on other aspects of your business.

Key Features

• The auto-optimization feature lets you optimize automatically.
• SEO and speed store audit with detailed reports and explanations on how to fix the issues detected.
• Option of manual image optimization using drag and drop.
• Lets you manually update and optimize your meta titles, description, and ALT text. 
• Add JSON LD microdata to your store with a single click.

Price:

• Pay as you go – Free to install
• 24 Months – $1.99/month
• Monthly – $9.99/month
• Special Offer – $19.99/month

SEO: Image Optimizer Page Speed

The SEO – Image Optimizer page Speed app by Avada SEO Suite reduces the load time of websites and helps build user-friendly websites. The other features of Avada SEO Suite include meta title optimization, SEO analysis, auto-add rich Google structured data, and many other features.

Key Features

• Automatically embed ALT tags and compress images to speed up your website’s loading.
• ALT tags can be embedded automatically into every image on the product pages, collection pages, and blog posts.
• Automatically optimizes meta titles and descriptions for product pages, collection pages, blog listings, and single blog pages. 
• Redirects 404 pages to specific URLs, so that your visitors can be entertained.

Price:

• 14-day free trial
• Basic – Free
• Pro – $34.95/month

Crush PICS SEO Image Optimizer

Crush.pics app is believed to take your online store on Shopify to the next level by compressing images and optimizing your website for SEO. It offers the ability to maximize your website’s speed by saving bandwidth and space. If you face any troubles, the app team is always available to help you anytime.

Key Features

• Lets you pick your compression and rename settings and context as you go. 
• Allows search engines to find and grasp photos of your product using the image renaming wizard.
• Optimizes each image accurately for you to load them easily on the web.
• Automatically renames all image file names and ALT texts.
• Saves all your original pictures for 30 days, allowing you to restore the images to their original state.

Price:

• Basic – Free 
• Micro – $4.99/month
• Pro – $9.99/month
• Advanced – $19.99/month

Image Optimizer by Loyaltyharbour

Image optimizer contains a number of remarkable features designed to improve the performance of e-commerce websites. Some of the most commonly preferred functions are page speed optimization and image optimization.

Key Features

• Enables you to compress the images before uploading them, without reducing their quality.
• Has a friendly support system for solving issues related to photo updates.
• Converts the images to formats such as PNG, JPEG, and GIF.
• Even if you uninstall this app, your images will still remain compressed in your Shopify store and you can restore them too.

Price:

• Free
• Basic – $4.99/month
• Advanced – $9.99/month
• Premium – $19.99/month

SEO Image Optimizer Pro

Automatically adds alt-text to your images to tell Google what keywords your images should rank for in their search results. When people search for your products on Google images, your alt text optimized images appear in the search results, thus providing you with more organic traffic. This app can be installed and uninstalled with a single click without modifying your ongoing theme codes.

Price: Free

Minifier SEO Image Optimizer

Minifier SEO can customize every image of your store by compressing them to the smallest size without reducing image quality. It also helps in optimizing ALT texts and meta tags.

Key Features

• Will not compress images if the quality of the images tends to get compromised.
• Doesn’t install any code on your store and images remain optimized even after you uninstall the app. 
• Allows you to select the best optimization preferences, so once it is set up, your store images are rapidly optimized by switching to Auto-optimization mode.
• Lets you create a 30-day free backup for your product images. 
• Provides tools for faster page loading and lets you convert images from PNG to JPEG, which is the better-supported format.

Price:

• Free 
• Starter – $12/month
• Basic – $25/month
• Advanced – $40/month

One-stop solution for all your Shopify requirements!

Set up your Shopify store or migrate to one with Zestard’s Shopify Development services.

Contact Us Today!

The Importance Of Image Optimization

If your website takes more than three seconds to load, visitors are more likely to abandon it. This will drastically increase your bounce rate, and affect your conversions as well. Some of the major benefits of image optimization include: 

Improve Page Load Speed

Page load speed is the average time taken by a webpage to load. Visitors usually prefer web pages with a load speed of less than two seconds. Optimizing images is necessary for increasing the speed of your website. This is required to provide a faster browsing experience to your website visitors.

Improve SEO Rankings & Conversions

The value of ranking higher in the SERPs is known to almost all nowadays. Optimizing your website images with alt texts tells Google what your image is about, thus improving your website’s SEO rankings in the SERPs. 

Optimizing images helps you rank higher in the search results. The higher your website ranks, the more chances your website gets to capture more visitors. This could possibly lead to increased conversions. 

Enhance Visitor Engagement

If you want your visitors to engage on your website, you have to provide them with a reason to do so. Optimizing images increases the probability of visitors interacting with your website’s products or services. 

Conclusion 

In this digital era, every factor related to the performance of your website matters. And the expectations of your visitors are only going to increase with time. It would not be wise to ignore the benefits of using image optimizer apps for optimizing the images present on your website. You could also consider investing in Shopify Development Services for all your Shopify requirements.

FAQs on Shopify Image Optimizer Apps

Does Shopify automatically optimize images?

Shopify does not automatically optimize the images. To optimize the images, an image optimizer app is required. This is specifically needed to speed up the load time of your web pages. 

How do I bulk-resize images in Shopify?

To bulk-resize images in Shopify: 

1. Go to Shopify.com > tools > image-resizer
2. Add your images to it (maximum 6 at a time)
3. Select size – compact, medium, or large (depending upon your preference)
4. Click “Submit”
5. Download your images.

What is the best image size for Shopify?

The best image sizes recommended by the Shopify platform are – 

• Product Image – 2048 x 2048 pixels
• Banner Image – 1600 x 500 pixels
• Blog Featured Image – 1800 x 1000 px 

However, featured blog images usually follow a 16:9 ratio, and the dimensions of 1400 x 788 pixels are suitable for that.

More Shopify Apps for Your Online Store